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Santosh Bayalkoti
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Research design chapter of Research students.
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Research Design Presentation
1.
Presentation on Research Design ©SantoshBayalkoti
1
2.
Research Design is
a master plan specifying the methods and procedures for collecting and analyzing the needed information. – William Zikmund (2009) Overall plan Strategy Framework for the study Organized & integrated system Blueprint ©SantoshBayalkoti 2
3.
Subject of Investigation Methodology Data Gathering Data Analysis Report Writing Elements
of a Research Design ©SantoshBayalkoti 3
4.
It is a
clearly planned procedure for carrying out the research. The design may include a good many questions considered to a particular study. Some of them are: •Sort of data to achieve research aims. •Source persons/places for the data collection. •Way to collect the data. •Relevant date/time to collect. •Any permission and approval, etc. ©SantoshBayalkoti 4
5.
Laboratory Experiment Field Experiment Causal-comparative research Co-relational research Comparative research design Interventional research design Qualitative research
design Descriptive Research Case Study Research Survey Research Developmen tal Research Historical Research Descriptive research design Exploratory research design Types of Research Designs • Exploratory research is most commonly unstructured, “informal” research that is undertaken to gain background information about the general nature of the research problem. • conducted when the researcher does not know much about the problem & needs additional information/new recent information. • objective is to gain background information, to define terms, to clarify problems & develop hypotheses, to establish research priorities, to develop questions to be answered. ©SantoshBayalkoti 5
6.
Exploratory research design Types of Research Designs Exploratory
research is used in a number of situations: • To gain background information • To define terms • To clarify problems and hypotheses • To establish research priorities ©SantoshBayalkoti 6
7.
Laboratory Experiment Field ExperimentCausal-comparative research Co-relational research Exploratory research design Comparative research design Interventional research
design Qualitative research design Types of Research Designs Descriptive Research Case Study Research Survey Research Developmen tal Research Historical Research Descriptive research design • Descriptive research design is undertaken to provide complete and accurate answers to questions of particular situation. • objective is to describe and measure marketing phenomena at a point. ©SantoshBayalkoti 7
8.
Descriptive Research Developmental Research Case
study Research Descriptive research design Historical Research Survey Research Historical Research ©SantoshBayalkoti 8
9.
Historical Research • A
process of collecting, evaluating and synthesizing past evidence systematically and objectively to reach in a conclusion. • Systematic collection and objective evaluation of data related to past occurrences. • Helps to explain present events and anticipate future events. ©SantoshBayalkoti 9
10.
Descriptive Research Developmental Research Case
study Research Descriptive research design Historical Research Survey Research Descriptive Research ©SantoshBayalkoti 10
11.
Descriptive Research • It
is a fact-finding observational operation searching for adequate information. • It is a study conducted to assess the opinions, behaviors, or characteristics of a given population and to describe the present situation and events. • To make comparisons and evaluations. • To contributes in making future plan & decisions. ©SantoshBayalkoti 11
12.
Descriptive Research Developmental Research Case
study Research Descriptive research design Historical Research Survey Research Developmental Research ©SantoshBayalkoti 12
13.
Developmental Research • This
type of research is conducted for the purpose of predicting future trends over a certain period. • Concentrates on the study of variables, their rates of change, directions , sequences and other inter-related factors over a period of time. ©SantoshBayalkoti 13
14.
Developmental Research Longitudinal Trend Study Panel Study Cohort
Study Cross sectional Sample Survey ©SantoshBayalkoti 14
15.
Trend Study • May
or may not be the same sample in different point of time. • Village A in 2000, Village B in 2013 Panel Study • A group of individuals taken in study regarding their attitudes towards particular phenomenon over the period of time. Cohort Study • a specific group of people who share common characteristics or experiences within a defined period of time . • Student Cohort : 2013 batch students of BBA in Uniglobe College ©SantoshBayalkoti 15
16.
Descriptive Research Developmental Research Case
study Research Descriptive research design Historical Research Survey Research Case study Research ©SantoshBayalkoti 16
17.
Case study Research •It
is a comprehensive study of a unit (over a long period of time) examination of a single instance or event. •Gives in depth information about the particular social unit. •Researcher should be cautious on extreme or deviant, critical and paradigmatic cases. ©SantoshBayalkoti 17
18.
Descriptive Research Developmental Research Case
study Research Descriptive research design Historical Research Survey ResearchSurvey Research ©SantoshBayalkoti 18
19.
Survey Research • It
is the systematic gathering information from respondents for the purpose of understanding or predicting some aspect of the behavior of the population of interest • Its result vary with research goals, population, and the type of survey. ©SantoshBayalkoti 19
20.
Laboratory Experiment Field Experiment Causal-comparative research Co-relational research Exploratory research design Comparative research design Interventional research
design Qualitative research design Types of Research Designs Descriptive Research Case Study Research Survey Research Developmen tal Research Historical Research Descriptive research design •Comparative Research Design aims to show cause-and-effect relationships between two or more variables. •One variable is considered as the cause(independent variable) and the other variable is considered as the effect ( dependent variable) ©SantoshBayalkoti 20
21.
Co relational Research •relates
two or more variables and allow predictions of outcomes based on causative relationships between the variables. •find out the extent of relationship between different variables. •find out whether two or more variables auto correlated. Casual Comparative •establish the direction, magnitude & form of observed relationships •permits investigation of variables. •provide guidance for experimental studies. ©SantoshBayalkoti 21
22.
Laboratory Experiment Field Experiment Causal-comparative research Co-relational research Exploratory research design Comparative research design Interventional research
design Qualitative research design Types of Research Designs Descriptive Research Case Study Research Survey Research Developmen tal Research Historical Research Descriptive research design • In interventional research design, the conditions are controlled so that one or more variables can be manipulated in order to test a hypothesis. • Determines causal relationships between variables (chosen dependent & independent variables), while eliminating or controlling all other variables that may have an impact on these variables under investigation. ©SantoshBayalkoti 22
23.
•Field experiment is
the research going out and by talking and listening to individuals to prove or disprove of theory or hypothesis. •Lab experiment usually happens in the lab with animals or sometimes humans in a controlled environment. ©SantoshBayalkoti 23
24.
Laboratory Experiment Field Experiment Causal-comparative research Co-relational research Exploratory research design Comparative research design Interventional research
design Qualitative research design Types of Research Designs Descriptive Research Case Study Research Survey Research Developmen tal Research Historical Research Descriptive research design • Qualitative research design is an approach to gathering and analyzing information using informal and formal techniques of data collection and analysis. • used in organizational behavior, human resource management and market research. ©SantoshBayalkoti 24
25.
“Qualitative Research is
multi-method in focus, involving an interpretive, naturalistic approach to its subject matter” – J.A. Maxwell (2005) It involves the exploration and interpretation of the perception, opinions, aspiration, behaviors, concerns, motivation, culture or lifestyles of sample of individuals. ©SantoshBayalkoti 25
26.
Methods Purposes Theoretical Framework Validity Research Questions ©SantoshBayalkoti 26
27.
©SantoshBayalkoti 27
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