Google has a unique culture known as "Googley" that emphasizes individual curiosity, continuous learning, and rapid decision making. This culture fosters innovation and collaboration at both the individual and organizational levels. Key aspects of Google's culture include an informal environment, consensus-based decision making, a shared mission, and personal responsibility. This culture has helped Google focus on users, develop powerful search technologies, and build a sophisticated advertising system. By empowering employees and encouraging risk-taking within a framework of shared goals, Google has created a culture that has led to its ongoing success and growth.

1. Google
“Keeping Google Googley”…..
Presented by:
SANTOSH KUMAR
NUPUR GUPTA
SWATI SINGH
NEHA SINHA
SHASHWAT
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2. Content
1. Introduction
2. What is the whole case study about?
3. Vision mission objective
4. Company overview
5. Yahoo vs. Google
6. Advertising services
7. Google strategy
8. Organizational structure
9. HRM at Google
10.Google culture
11.Google remain Googley
12.Why is the Google culture successful?
13.Conclusion
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3. Introduction
In this dynamic business world there are some business
Organizations who are consistently out coming there
Performance. These organizations are worldwide
Renowned for their goods and services.
Among them
We have chosen the ‘best company work for’ 2017,
Google inc. as the topic to present a report on.
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4. What is the whole case study about?
• Culture of Google  “Googley”
Individual level:
• Well intentioned, curious & aware, and have the
capacity to self-govern with peers
• Continuous improvement – Continuous learning
• Fast paced & rapid decision making.
Group/Org Level:
• Informal culture
• Social interaction
• Decisions made – “Consensus oriented”
• Common Mission, Shared goal & personal
responsibilities. 4

5. VISION MISSION AND
OBJECTIVE
VISION
To make search engines so powerful they would
understand “everything in the world”.
MISSION
To organize the world’s information and make it
universally accessible and useful.
OBJECTIVE
Google continues to focus on innovation and on
the user experience.
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6. COMPANY OVERVIEW
Began in 1996 by Larry page and Sergey Brin.
Larry page Sergey Brin
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7. Graph
Market share of 2007
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8. 8

9. Yahoo vs. Google
GOOGLE YAHOO
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
2007
2008
2009
2010
2011
2012
2013
REVENUE
9
0
1
2
3
4
5
6
7
8
2007
2008
2009
2010
2011
2012
2013
REVENUE

10. ADVERTISING SERVICES
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11. Other Products and Services
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12. Google’s strategy
• Keep focus on user.
• Develop the perfect search engine.
• Develop sophisticated advertising system.
• Mobile search, advertising and content is the
future.
• Get and keep the best brains on boards.
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13. ORGANIZATIONAL STRUCTURE
• Triumvirate
• a board of three officials jointly resp
onsible for some task
• Organized by function
• Flat organization
• Organization structure with few
or no level of middle
management between staff and
executives.
• Loose Organization
• Very nimble without letting
hierarchy, organization structure,
titles and levels get in the way of
creativity and execution.
• People are self managed and
self-motivated at every level
• Engineering
• Product
Management
• Product marketing
• Sales
• Operations
• Legal
• Finance
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14. HRM AT GOOGLE
• Recruitment
• Informal environment
• Benefits and perks
• Management
• Training
• Performance reviews
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15. • Decision making
• Innovation
• Managing the potential by-product of
rapid growth
• Maintaining rapid decision making
• Ensuring visibility
• High motivation among employees
• High productivity
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16. • Entrepreneurial atmosphere
• Consistent in culture
• Other facilities for employees
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17. Google culture
• Equal opportunities for googlers.
• Google award program.
• Google benefits(free meal, free health check
etc.)
• Work hard, play hard.
• Google program and policies.
• Maternal and paternal leave program.
• Transgender and transitioning work place
program.
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18. • Accommodation program for employees with
disability.
• Special pet care.
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19. Google Remains Googley
1. Human Resources Management always testing
to find ways to optimize their people, both in
terms of happiness and performance.
2. Encourage on collegiality and break down
barrier to rapid idea development
3. Innovation – Google encourages creativity and
out-of-the-box thinking.
4. Entrepreneurial – Google encourages its
employees “to think and act like an owner’’.
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20. 5. Teamwork – Google takes pride in hiring of
employees who exhibit the Googley culture.
6. Employee-centric – Google takes care of its
people by providing them with the flexibility
and resources necessary to do their job
7. Engineering-centric –Google inspires its
engineers to continually improve its search
engine
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21. 8. 360 degree feedback process.
9. Google ensures its culture in all its offices
whether locally or internationally, by hiring
local employees to start its offshore business.
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22. Why is the Google culture successful?
• Google’s strategic product & idea
– Ad Word & Ad Sense = Online advertising  99% revenue source
– Continuous innovation
• new search related products  Gbook, Gfinance, Gnews
• services, communication & collaboration services  Gmail,
GCalendar…
• Online transaction  Gcheckout, Gmaps, Gmobile
• Encouraged new idea : Good one’s survive, bad
one will die, but nobody gets into trouble.
Failure was tolerable at all levels.
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23. • Google’s successful culture that managed to achieve
this key achievements:
– Revenue: $439K(2002) to $16Mil(2007)-5yrs
– Employee: 682 staff (2002) to 16805
employee(2007) – 5yrs
– Market share : 62.4% = 587.7million users(2007)
– Market Capitalization: $176.8Bil(2008)
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24. CONCLUSION
1. From the analyses done, we conclude that the founders
of Google has laid down a strong fundamental principles
when venturing in the industry, parallel with notion
devised by Peter Drucker: “The successful person places
more attention on doing the right thing rather than doing
things right.”
2. Strong internal culture and full top management
supports has brought Google as an outstanding world
company which make Google remains ‘googley’. This is
evidenced by the continuous growth and the high
satisfaction of employee, as mentioned in the case.
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25. Culture inside Google
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26. ThanK
YOU
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