Marketing Kindle in India (How would I do it)

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This presentation focuses on my take on Marketing Strategy for Amazon Kindle in India. Indian market is quite different than the rest of the world. Amazon Kindle has not yet made its full fledged entry to this market. However, Amazon can not ignore this huge market!!

Business Formation Technologie

Academic Case Assignment Marketing Kindle in India Prepared By: Santosh Shukla , skshukla3 (at) gmail.com

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[object Object],Worry-free archive online

[object Object],Fonts on Kindle's ink-based display look smoother and more natural than on an LCD display

[object Object],Barely 1/3 inch Only 240 grams

[object Object],Amazon Kindle Apple iPad

[object Object],[object Object],[object Object],Free Book Samples

[object Object],No monthly wireless bills. WiFi and Free 3G. Amazon pays for you…

[object Object],Against Model Price Kindle WiFi, 6” $139 Kindle 3G (Free 3G + Wi-Fi, 6") $189 Kindle DX (Free 3G, 9.7") $379 Model Price Barnes & Noble Nook WiFi $149 Barnes & Noble Nook 3G+WiFi $199 Sony Reader Touch Edition $229 Apple iPad $499+

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Marketing Kindle in India (How would I do it)

1. Academic Case Assignment Marketing Kindle in India Prepared By: Santosh Shukla , skshukla3 (at) gmail.com

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