This document discusses the vision, mission, objectives, and key details of a real estate development company operating in Navi Mumbai, India. The company aims to become a world-class construction company known for customer delight. Its mission is to maintain strong family values while growing. Its objective is to capture 30% of the real estate market in Navi Mumbai by 2013. Key details provided include information on Navi Mumbai's infrastructure and population growth, the company's competitors, SWOT analysis, target customer segments, and proposed development projects.

2. Presented By:
KALPESH PATIL. VIMAL JETHWAMONU TIWARI
Atmaram JadhavSUNIL BEHERA

3. VISION
 World Class construction company for Customer
delight

4. Mission:
To maintain a strong traditional family
work ethic in all area’s of the businness,
evolve with marketplace & maintain a
continual growth of the organization

5. Corporate Objective
To Capitalize 30% market share of Real
Estate Industry in Navi Mumbai by 2013

6. KEY TOUCH POINTS
 Eco-Friendly
 Price
 Well mannered staff
 Sample ready flat
 Proposed metro rail network
 Near to international Airport

7. Navi Mumbai – Super City
 Spread over 344 sq. km. land, includes a 150 km creek
line
 14 well-planned nodes, strung along mass transport
corridors effectively serving civic needs
 45% land reserved for green zones and open-to-sky
activities.
 World-class infrastructure with excellent healthcare
facilities in every node.
 Quality housing for every stratum of society
 World-class education institutes in every node.
 Reasonably priced commercial and residential real
estate.

8. Navi Mumbai – Super City
 Direct access to any part of the country through
road and rail Quick access to Central Business
District located in the heart of the city
 In close proximity to the most modern seaport -
Jawaharlal Nehru Port.
 International airport and SEZ in the offing.
 Only Indian city to have commercial complex
above railway stations.
 Asia's biggest wholesale market, APMC, is located
here.

9. Housing Stock & Population
Housing
supply
System
Population
No
2011-12
%
Housing
unit in
2012
Housing
Units
added
between
2001-12
Annual
rate of
supply
Formal
Sector
12,90,000 66% 3,40,000 1,60,000 20,000
Non
Formal
Sector
6,60,000 34% 1,30,000 35,000 4,375
Total 19,50,000 100% 4,70,000 1,95,000 24,375

10. Major Competitors
 The Wadhwa Group
 Akshar Developers
 Lakhani Builders Pvt. Ltd.
 Vishwa Green Realtors
 Swaraj Builders
 Satyam Developers

11. Population Growth
Navi Mumbai Population
1992
Population
2002
2012
Nodes 21657 209676 549511
Villages 176638 265625 426500
Municipal Councils 52241 59908 127285
Total 250536 535209 1103296

12.  Versatile knowledge of real estate industry
 Customized design as per customer need

13. SWOT ANALYSIS WHEEL
STRENGTH
Customer Loyalty
Good quality construction
Value for money
WEAKNESS
Vulnerable to competitive
pressure
OPPORTUNITIES
Enter new market/ segment
Pull competitor's customer
groups
THREATS
Aggressive incentives by big
players in the market
SWOT

14. Micro Socio Economics
 Political
 Economical
 Technological
 Legal
 Environmental
 Social

16. Differentiation
 Attractive Location surrounded by nature

17. Segmentation
Simple
Semi –
Furnished
Fully
Furnished
25-30
Years
30-35
Years
35-40
Years
3-6 Lakhs
6-10
Lakhs
10-20
Lakhs
20 Lakhs
+ P.a
40- 50
Years
50 years
& above
High End
Luxurious

18. Target
 Customers looking for fully furnished flats at
reasonable price
 Age Group of 35-40 Years
 Income Group of 10-20 Lakhs

19. Positioning

21. Product
 Fully Furnished 2 BHK Flats
 Marbonite Flooring
 Concealed wirings by attractive POP
 Kitchens with Chimney
 Swimming Pool
 Gym & Yoga center
 Ample Parking Space
 Children Play Park & Temple
 Generator Equipped Lift

22.  Price:
850 Sq.ft.
Rate per sq.ft Rs. 7,058.82/-
Total Cost Rs. 60,00,000/-
(Affordable by target audience)
 Place:
Airoli, Navi Mumbai
Bus service from & to Station & Major
Junctions in the city
(Surrounded by nature)

23. Promotion
Above the Line(ATL)
 Print
 Out of Home
Bus Shelters
Banners
Hoardings
Below the Line( BTL)
 Internet
 Mobile
 Direct Marketing
 Public Relation
 Exhibition

24. Value Proposition
 Reasonable Price
 Living close to nature

25. 0
1
2
3
4
5
6
7
Wadhava Group
Industry Average
Triumphant
Developer
POP
POD
Value Preposition
RAJA-RANI
POE
AD-CLAP MODEL

26. PRICE POLICY
DEMAND DEPENDENT
ON MULTIPLE FACTORS
BAD ECONOMY
RAW MATERIAL
MAN POWER
DELAY IN DELIVERY
QUALITY
UNSKILLED
TIME
LACK OF INFRA
DROPPING DEMAND
TDR
FSI
LEGALITY
SUPPLY CHAIN
TENDER
INCREASE IN EMI
% OF ALOCATION
PAYING CAPACITY LOW GDP
REPO RATE
CRR
INFLATION
SHORTAGE
CORRUPTION
QUALITY
AMENITIES
SCHOOL
CONNECTIVITY
ROADS
POTHOLES
DEVELOPER