1. Providing overseas education connection... Team: JobelleAzur, RaizaCorpuz, MindaOlarte, Sarah Rigodon, Lemon Santos, Honey Sy
2. ConnectED is not just a mobile application; it is a program that intends to increase the parenting effectiveness of OFWs. It focuses on the academic performance of the OFWs’ child. ConnectED provides a diagnosis of the performance of the students with OFW parents in public schools which will be sent through weekly reports for consistent monitoring. Cellular phones with ConnectED application will be deployed to public schools. 1 ConnectED phone: 1 public school What is ConnectED?
3. ConnectED= Connection + Education It provides a three-way connection between: What is ConnectED?
4. Market Opportunities Mobile Market Mobile penetration rate has reportedly reached a mark of 75% at the end of 2008 and had reached almost 80% (72 million subscribers) by March 2009 Mobile market is expected to be in a steady rise for the next few years. OFWs and Students 11 million OFWS with children studying in public schools. OFWs are often on the go. Students are now preferring alternative ways of gathering and giving academic information. 14 million out-of-school youth. One of the reasons for dropping out of school is lack of guidance.
5. Competitive Analysis There is no direct competitor. Child’s academic performance is relayed to the parent through simple “kamustahan”. SMS cost 15 pesos per text. IDD rates: 20 pesos per minute. OFWs are often busy with their work; do not have time to check emails.
6. Business Model At the early stages of development, ConnectED plans to finance its operations through partnerships and grants Cellphonemanufacturers: provide phones where application will be installed. Telecommunication companies: provide overseas connection for the parent and the teacher. Govenment/ NGOs: help provide proper incentives and benefits for the administering teacher. After a few years of successful operations, OFW will pay a small amount for the service. Complete roll-out of ConnectED application will be in retail. Application will be sold to institutions which are in need of the service.
