2. INTRODUCTION
Swiggy was founded by Nandan Reddy, Sriharsha Majety, and Rahul
Jaimini in August 2014.
Swiggy began its Journey from Bengaluru with 6 delivery executives
and 25 restaurants on its platform.
Largest Food Ordering and
delivering company service in India
Swiggy leads the stack with a 35-38%
market share,
followed by Zomato at 25-30%
3. LOGO
Simple, bold and memorable symbol that is familiar
and immediately recognizable.
The map marker has particular relevance to the
brand’s delivery-based business. With that as the
starting point, created the “S” monogram that
doubles up as the brand’s own custom map marker.
4. COMPETITORS
The food-technology sector/ Food delivery has become a very
competitive market in India
Swiggy is in direct competition with major on-demand food aggregators
like Zomato, Food Panda, UberEATS, Faasos.
5. BUSINESS MODEL
Swiggy has two major revenue streams.
The major part of Swiggy’s revenue from commission it collects
from restaurants for lead generation and for serving as a delivery
partner.
Swiggy takes almost 20% of commission on orders which also
includes delivery charges . Swiggy is present in metro cities
where order volume is huge
Some nominal delivery charges (though they deliver the orders
free occasionally, for limited time).
6. FUND RAISING
Swiggy is one of the online food delivery start-up that is
attracting the investors
The company has raised around $465 since it started in
August 2014
Swiggy is one of the fastest entrants into unicorn club
The latest funding, led by Naspers and billionaire Yuri
Milner’s DST Global, values Swiggy at roughly $1.3 billion,
surpassing rival Zomato
7. LIST OF INVESTORS
Bessemer venture partners
Norwest venture
Accel partners
SAIF partners
Harmony venture partners
RB investment
Apoletto
8. MARKETING STRATEGIES
Social Media Campaigns:
#10daysOfDecilious, #SecondToMum &
#GharAayiDiwali
Content Strategy: blogs, videos or listicles on food-
related topics or must-visit restaurants & bars
Email Marketing: This will help foster their sales,
increase engagement and drive traffic to their website
or mobile app.
9. MARKETING STRATEGIES
Influencer Marketing Strategy: Swiggy markets itself by
collaborating with these influencers and promoting themselves
to a wider audience
Social Media and Google Ads: Every Digital Marketing
strategy is incomplete without Paid Ads.
The company also runs engaging contests like
#SwiggyTuesdays with interesting giveaways like coupons and
the munching bag.
11. HOW IS SWIGGY DIFFERENT?
Swiggy POP feature
Widest range of coverage
Man power : Medical facilities provided
Attractive incentives
12. SWOT
Strengths:
No minimum order
Fast delivery
Better customer support
Wide range of restaurants
Weakness:
Location constraints
Delivery Charge in some cities
13. SWOT
Opportunities:
Pioneer in food delivery business
Increasing Market share
Groceries and Medicine delivery
Female delivery drivers
Threats:
Increasing health consciousness
Increasing potential competitors
Neglecting potential competitors
