Most email subscription articles talk about opt-in forms. Add one to your homepage, your about page, the bottom of your posts…Yes – all this helps. But there’s something more important that’s often overlooked. I call it your WOW Statement.

1. The Surprising Truth
ABOUT HOW TO GET
More Email Subscribers
Created by Sally Ann Miller | www.sallyannmiller.com

2. Most email
subscription
articles
talk about
opt-in forms…

3. add one
to your
home page…

4. your about
page…

5. the bottom
of your posts.

6. Yes, this
all helps
but there’s
something
more
important…

7. Your
WOW STATEMENT

8. How does a
WOW
statement
get you more
email
subscribers?

9. It allows
you to
control
how the
market
sees
you

10. Who
Outcome
Why

11. Who:
Your target
customer

12. Outcome:
A positive
outcome
your
customer
wants

13. Why:
Why you’re
different
from your
competition

14. Example:
“For upscale American families,
Volvo is the family automobile that
offers maximum safety”

15. Use your
WOW
statement
ask
yourself…

16. Does my
website
speak to
my target
customers?

17. Does it
clearly
state what
outcome my
customers
can expect?

18. Does it show
how I’m
different
from my
competition?

19. Websites that get it right
attract loyal followers

20. and more
email subscribers

21. What’s Your
WOW Statement?
For complete article visit:
sallyannmiller.com/how-to-get-more-email-subscribers/

22. Want More?
Sign up for free training and learn the truth about:
 Converting Website Traffic Into Subscribers
 Building your email list: Attract Your Dream Audience
 Convincing Subscribers To Open Your Emails And Take Action
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sallyannmiller.com/newsletter

23. Photo Credits
This deck contains images from:
Hubspot
Pixabay
Thank You!