A short capture of Facebook Ads Types with Targeting capabilities

1. The world’s leading social media site

2. The world’s leading social media site
Facebook is the world’s largest social network with over 978 million active monthly users across the world driving
billons of engagement between people, publishers and brands.
Reaching more than 275 million online users in Asia, Facebook provides the most engaging and advanced
targeting platform that helps advertisers connect, engage and influence your audience.
Vietnam Zoom+
Reach
• Over 13 mil Unique User
• Play a part as 54.47% of
online population
Target
Enabling advertisers to use
more than 15 demographic
and interest based filters to
target users
Ads Types
Standard Ads
Promote Page
Posts

3. Ad Types and Placements
Ad Types
Newsfeed
(desktop)
Newsfeed
(mobile)
RHS of
Facebook
Best Use Cases
1. Standard
Ads
Offsite Ads X
- Driving visit to a website
- Or online sales
Page Like Ads X
- Fan acquisition
- Awareness for prospective
customers
2. Promote
Page Posts
Page Post Ads X X X - Awareness for prospective
customers
- EngagementPage Post
Sponsored Story
X X X

4. Demos – Standard Ads
Page Like Ads
Offsite Ads

5. Demos – Promote Page Posts
Photo Page PostText Page Post Video Page Post
Question Page Post
Link Page Post Event Page Post
Claim Offer

6. Targeting Capabilities
Structure
 Location
 Age/Birthday
 Gender
Education
Workplace
Relationship
Sexual Preference
Language
Activities
Interests
Music
TV
Movies
Books
Groups
Applications
Connections
Unstructure Data
 User IDs
 Emails
 Phone Numbers

7. Loi Tran