Add New Predictive Power to Your Customer Applications. Leverage Real-Time, Next-Generation Analytics From SAP to Evolve and Differentiate Your Solutions

1. Revolutionize Your Customer
Applications with Predictive Analytics
Leverage Real-Time, Next-Generation Analytics Solutions
from SAP to Evolve and Differentiate Your Solutions
Companies are realizing that next-generation analytics is the key to competing
successfully in today’s connected, high velocity, digital world.
There will be more than
75 billion Internet-connected
devices by 20201
Of the respondents stated that using next-generation analytics is extremely
important for driving strategic decision making and understanding customers.3
The digital universe is
doubling every
Explore the TDWI Research report >
1
>75 billion
>50%
2 years2
Predictive analytics is rapidly gaining attention in the market and adoption is
set to more than double in the next 3 years.
Next-generation analytics is used most often in marketing- and sales-related
lines of business.
Where is next-generation analytics used in your company now? Three years from now?4
Marketing and/or market analysis
Sales
Customer service and support
Online presence/social media
E-commerce
Using now Will use within 3 years
Of respondents are currently
using predictive analytics today6
Of respondents are planning to
use it in the next few years7
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“One of the first places that predictive analytics takes hold is in marketing and
sales. Hot on the heels of sales and marketing are customer service and support.”5
3
2
39% 46%
46%
41%
40%
24%
19%
32%
27%
32%
38%
29%
Build on SAP software platforms to create additional customer value,
new revenue streams, and new competitive advantages.
Speed your solution and predictive analytics processing with in-memory
computing technology.
A leader in Big Data
predictive analytics
solutions11
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5
4
Market leader in applications,
analytics, and mobile solutions9
Fastest growing
database vendor10
Learn more about a co-innovation partnership with SAP.
Sources
1. Morgan Stanley research note, September 2013.
2. The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, EMC Digital Universe Study, with data and analysis by
IDC, April 2014.
3, 4, 5, 6, and 7. TDWI Best Practices Report: Next-Generation Analytics and Platforms for Business Success, TDWI Research, first quarter 2015.
8. SAP Fast Facts, December 2014.
9, 10, 12, 14, and 15. SAP: Run Simple – The World’s Largest Provider of Enterprise Application Software, SAP Global Corporate Affairs, April 21, 2015.
11. The Forrester Wave: Big Data Predictive Analytics Solutions, Q2 2015, April 1, 2015.
13. SAP analysis of internal and external data, January 2015.
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Revolutionize your customer applications with predictive analytics.
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Tap into our global customer ecosystem with over 291,000 customers and millions of end users.12
Of the world’s
transaction
revenue touches
an SAP software
system13
74%
SAP customers
represent 98 of
the top 100 most
valued brands in
the world15
98%
Mobile solutions
from SAP reach
99.9% of mobile
subscribers through
text messaging14
99.9%
The SAP HANA® platform can increase analysis speed by more than 10,000x,
equal to walking from California to New York in 6 minutes.8