3. Objective
McKesson / Mobile Health
• Number 1 Pharmaceutical Distribution in US and Canada
• 52% of US Hospitals and 20% of Physicians Use McKesson
• 43% of US Physicians Use Mobile Health Technology
500Mmedical app users
by 2015
$400Mmarket for mobile
health apps by 2016
4. B2B to B2C
McKesson Medical App
• Why B2B to B2C?
Recognition and Awareness of End Users
Recommitting Medical Professionals as Partners to McKesson
Creating Value for Professionals and Patients
End User
5. Personas
Patients
• Caregiver
• Chronically ill
• Healthcare Interested
Professionals
• Clinical Doctors
• Independent GP
• Medical Students
• Pharmacists
• Nurses
• Daycare Staff
6. Olivia James
42. San Francisco. Mother of 2
Olivia is a 42 year old mother of two. She has a son who is 12
and a daughter who is 6. She is also a freelance graphic
designer and things can get hectic sometimes.
She would really appreciate a way she can keep track of the
medical needs of the family while she is busy with her job.
Likes
>Keeping up with the latest trends in design.
>Planning family gathering.
>Creating a balance between personal and professional life.
Dislikes
>Poor time management.
>Not following a routine for household tasks.
>Procrastination.
Behavior
Use of Mobile Devices
Availability
Tech Savvy
Medical Knowledge
7. Daniel Scott
33. Houston. Medical Student
Daniel Scott has been a Houstonian since 1985. He graduated
from Texas A&M University in College Station with a Bachelor of
Arts degree in Biology in 2008. He then received her Doctorate
of Medicine from Baylor College of Medicine in 2012 and is
completing his internship and pediatric residency at Baylor
College of Medicine affiliated hospitals
Likes
>Keeping up with the latest trends in Medicine.
>Conducting research in his field of study.
>A structured and strategic patient management system.
Dislikes
>Poor time management.
>Lack of concentration.
>Procrastination.
Behavior
Use of Mobile Devices
Availability
Tech Savvy
Medical Knowledge
10. THE MEDICINE CABINET
MY CABINET
PROFILE
BODY ACHES
CALENDAR
PHARMACIES
Tap on different body parts to specify the
location of pain. You can then start search-
ing based on medical information entered in
your profile. Medicine Cabinet gives you
search results compatible with your body.
Family-Oriented
Personalized
Informative
3 Languages
User Experience
Value Propositions
11. Do you smoke?
Do you drink?
Do you excercise?
QQ WW EE RR TT YY UU II OO PP
AA SS DD FF GG HH JJ KK LL SearchSearch
123123 123123
ZZ XX CC VV BB NN MM
??
..
!!
,,
Name: Age:
Weight: Height:
Blood Type:
Do you suffer from any medical conditions?
Specify:
Have you undergone any operations?
Do you suffer from any drug allergy?
Are you currently on any medications?
Specify:
Yes No
Yes No
Adelabi Oru 55
146 Lb. 5’ 7”
A+ A- B+ B- AB+ AB- O+ O- Unknown
Yes No
Specify:
Yes No
ProfileProfileLabel
NEW USER PROFILE
13. Pick your achePick your acheBack
iPad 8:35 PM
Search Ache
CIRCULATORY SYSTEM
THE HUMAN BODYTHE HUMAN BODY
CATALOGCATALOG BODY ACHESBODY ACHES PHARMACIESPHARMACIESCALENDARCALENDAR PROFILEPROFILEMY CABINETMY CABINET
Enoxaparin is a medicine used to treat
certain heart problems like heart failure.
Heart failure results when the heart can't
pump blood well enough to supply the
body’s needs. If you have heart failure,
digoxin can improve your heart's ability to
pump blood. This will often improve
symptoms such as shortness of breath.
Enoxaparin can also help people who have
a rapid or irregular heartbeat. .This can be
caused by a heart problem called atrial
fibrillation. Enoxaparin helps by slowing
down and controlling the heart rate.
ENOXAPARIN
Dronedarone is used to treat people who
have had atrial fibrillation (a heart rhythm
disorder that may cause the heartbeat to
be fast and irregular) or atrial flutter.
DRONEDARONE
HeartHeart
14. MEDICATION INFO
Pick Your MedicinePick Your MedicineLabel
ADVIL CONGESTION RELIEF TABLETS Generic MedicationGeneric Medication
Contains: ibuprofen & phenylephrine. Ibuprofen
200 mg pain reliever/fever reducer (NSAID);
Phenylephrine HCl 10 mg nasal decongestant.
Non-drowsy relief of: sinus pressure, nasal swell-
ing & congestion, and headache. 1 pill dosage.
Temporarily relieves these symptoms associated
with the common cold or flu: headache; fever;
sinus pressure; nasal congestion; minor body
aches and pains. Reduces swelling of the nasal
passages. Temporarily restores freer breathing
through the nose.
CATALOGCATALOG BODY ACHES PHARMACIESCALENDAR PROFILEMY CABINET
ADVIL CONGESTION
RELIEF TABLETS
IBUPROFEN 200mg
PRODUCT DETAIL
INGREDIENTS
DIRECTIONS
WARNING
That is one of the biggest pluses of
Advil is that you can regulate yourself.
One pill works fine? Great! Doesn't
quite cut it? Okay, take another. Always
be careful to keep track of what you've
taken and when, however, since you
should take no more than 2 tablets
every 4 to 6 hours, and no more than 6
tablets total in 24 hours.
15. THE CALENDAR
Manage Your ScheduleManage Your ScheduleLabel
Medical Calendar
Adelabi Oru
Rinsola Oru
Bernard Oru
Bisola Oru
Nosike Oru
Nosike Oru
Ferrous Sulfate 325 mg 30 tablets
Take medication on an empty stomach 1 hour
before or 2–3 hours after a meal.
Date Filled 02.19.2011
Discare After 05.18.2012
Buffered Vitamin C 1000 mg 90 Tablets
Take one tablet daily or as directed by a health-
care practitioner.
Vicks Nature Fusion Cold & Flu Nighttime
Relief Liquid Real Honey 8.0 OZ
Refill date close. (03.12.2011)
Coricidin Hbp Tablets Cold And Flu
Needs Refill
JanuaryJanuaryFebruaryFebruaryMarchMarchAprilApril
325mg
Fr Sulfate
325mg
Fr Sulfate
325mg
Fr Sulfate
325mg
Fr Sulfate
MARCH 3RD 2011
CATALOGCATALOG BODY ACHES PHARMACIESCALENDAR PROFILEMY CABINET
