A brief introduction to social media and some key ideas to think about when making your brand and organisation more social!

1. Socialising Brands Online
Social Media 101
June 2011

2. Social Media Revolution
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3. Welcome
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4. Today’s session
This evening, you will learn:
• Why social media is a game changer
• Ways to get people to listen and engage online
• Social technologies that work for your brand
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5. What is Social Media?
“Social Media is an umbrella term that defines the various activities
that integrate technology, social interaction, and the construction
of words, pictures, video and audio.”
“Social Media is people having conversations online”
http://www.wikipedia.org
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6. What’s changed?
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7. Social Media is...
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8. Create compelling content
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9. 9

10. Differences in tactics
Communications Social Media
Brand in control Audience in control
Delivers a message Part of a conversation
Repeats the message Adapts the message
Focused on the brand Focused on the audience
Educating Influences
Organisation creates content User-created content
Source: Slide 10 from ‘What’s next in new media?’ by Neil Perkin
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11. Getting people engaged
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12. Rules of engagement
DO DON’T
• Create exclusive content • Hard sell
• Be transparent • Delete content
• Get to know people • Talk at people
• Repurpose marketing material • Repeat marketing material
• Be aware of privacy settings • Forget to protect private info
#deeplyofftherecord
Don’t publish anything you don’t want
on the front page of a newspaper!
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13. About charity:water
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14. Simple
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15. Fresh
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16. Collaborative
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17. Visual
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18. What I’m saying is...
• Content is king
• Find your voice
• Be true to your brand values
• Listen online, ask questions, talk back
• Have a go – you’ve got to start somewhere!
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19. Thinking out loud
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20. Start the conversation
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21. Social channel snapshot
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22. Social Media stats
• Spending up from $716M in 2008 to $3.1B by 2014
• 86% of marketers increased SM budgets in 2010
• 68% of small businesses to increase SM Marketing efforts
• We spend 7 hours /month (global average 5.5 hours)
• 41% of Aussies use social media = 9.9million
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23. Social networks
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24. Blogs
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25. Microblogs
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26. Media sharing
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27. Professional networks
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28. Social bookmarks
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29. Location-based
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30. Mobile-based
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31. User-generated
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32. Tools
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33. What you’ve learned
You’ll get out
what you put in!33

34. Oogle It
• Seth Godin à marketing • Hubspot à grader tools
• Problogger à blogging • Ittybiz à linguistic
awesomeness & online marketing
• Social Media Examiner
à social media know-how • Beth Kanter à networked
non-profit
• Social Media Women
à Once a month on Tuesdays
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35. Questions?
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36. Thank you twitter.com/sarallenconsult
facebook.com/sarahallenconsulting
linkedin.com/in/sarahallenconsulting
audioboo.fm/sarallenconsult
foursquare.com/sarallenconsult
slideshare.net/sarahallenconsulting
sarahallenconsulting.com.au
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