1. Lack of sleep because of stress
Team: ‘the visionnaires’
Picture
ref:goeshealth.com

2. We will focus on the lack of sleep because of stress:
•work deadlines
•anxiety before a big meeting
•stress because you have to get up early (e.g. for a flight)
What is worse is that worrying that you cannot sleep when you should to
rest, makes you ever less likely to sleep... A vicious circle!

3. Watch a movie
Read a book
Listen to
sleepy music
Paint
Talk to a Write a list of all
Watch TV
Listen to music friend/husband Second alarm the positive
etc clock things you do
Surf the internet Eat comfort Things you can do Ask your
Drink special
food mother to call
Drink special night night tea to make you you  Externalise
Spend time with sleepy
tea problems
a pet
Drink milk
Write a
Things you can do Things you can do list of
Take sleeping to relax to reassure problem
pills s
LACK OF SLEEP:
ANXIETY
Avoid thinking you
cannot sleep
Things you can do
to make you tired
Iron clothes
Things to improve
Surf the internet Make plans for Listen to music
your well being the next day Think this is
Read a book
Run on a normal
Watch a movie
treadmill Do household Do puzzles
chores
Positive
Do yoga thoughts,
Start gym Eat Do
imagine
Go out healthily psychotherapy something
more with Adopt a pet positive
friends Speak to a
Picture
doctor
ref:goeshealth.com

4. To create additional new ideas, we
tried to imagine how different
companies might approach the
problem....

5. How would handle the
problem of sleep?
Beautiful design Cutting edge technology
•A special sleep app to track
•Sleek, minimalistic room optimal sleep patterns
•Somewhere you enjoy •A guaranteed alarm (even if
sleeping battery dies)
•Special ‘daylight’ creating light, to
•Ergonomically shaped bed
wake you naturally (even if earlier
than normal)
•Special app to listen to induce
sleep
Connectedness Inspire
•Video call with family/ •Listen to a pep talk/
friends to put mind at ease reassurance that next day
•Insomnia social will go well
networking groups to help •Focus on the new: forget
share problem what has gone before and
its baggage; create the
future!

6. How would handle the
problem of sleep?
Simplicity Predictability- all restaurants
•Short lists- less going on in the same everywhere- can
your head order in Shanghai, just as in
Seattle or Sydney
•Do the basics- stop trying •Knowing what to expect is
to do everything- focus just reassuring- be prepared, visualise
on what is required room, go over presentation
•Ensure all bookings are made,
travel documents in order, bags
packed before going to bed
Process
•Make a list of what works Uncomfortable furniture-
best in helping you fall as •Encouraged to have quick
asleep and constantly meals & not stay long- Who
refine needs sleep??
•Have clear steps that
•Train your body to survive on
‘queue’ you to bed – take a less sleep
bath, read a book, quiet •Train your self to have a series
calm of quick, short naps

7. How would handle the
problem of sleep?
Signature fragrance
•Have a special scent you spray at
bedtime that cues your body it’s time Luxury
for sleep •Bedroom a haven- a sanctuary-
•Portable- bring it with you when you you can’t wait to get there
travel •Invest in only the best bed linen,
•Focus on temperature of pulse so your sleep time is special
points •See sleep as a reward for all your
•Have luxurious bath, use relaxing hard work during the day
scented body lotion
•Take something with you that
reminds you of a smell from home- t-
shirt of partner on the adjacent
pillow!
French
•Drink red wine!
•Eat cheese
•Distract yourself by planning
your next vacation (in Paris?)
•Call a loved one
•Provence- smell of lavender-
lavender scented sheets
•Moulin rouge Windmill-
hypnotising wheels hung your
bed

8. How would handle the
problem of sleep? Clearly laid out path-
Clever solutions •Food before you do anything!
•Special inbuilt storage spaces over Comfort food is part of the routine
your bed with everything you could •Follow clearly laid out paths-
need- ear plugs, drink of water, eye make your bedtime routine
shades to help you feel at ease systematic
•Special rail for a curtain system to •No Clutter – physically to crate a
shelter off your sleeping area from peaceful environment
any disturbance - Eliminate clutter of the mind-
•Swedish designed pillow for the best small niggles that stop you from
night’s sleep! having a peaceful nights sleep
•Power socket built into the bed for
extra alarm clock
Swedish
•Winter- long nights- reframe night time
Self assembly
•Fiddly toys to distract you as time to recharge, restore
•ABBA- Waterloo- surrender- surrender
and make you sleepy
•Puzzles yourself to sleep!
•Girl With The Dragon Tattoo- threaten
•Easy to read material
yourself with (small!) punishments for
failing to meet certain hours of sleep
•Use high tech night vision cameras to
monitor sleep and determine hours of
unrest

9. How would handle the
problem of sleep?
Extra charges
•Fail to meet your determined criteria
for a good nights sleep (e.g. working late, No frills
messy bedroom, not organised for the -Simple minimalistic
morning ...) - Donate money to charity for
each indiscretion
decor purely for task
•Overweight baggage charges- have a required- sleep
clear mind to focus only on what is -Don’t eat before
important bedtime
•One piece of hand luggage only!- leave
the rest behind
•Arrive early- don’t add stress to yourself;
knowing you are waking up in enough
time not to have a stressful day will help Rebel
you sleep -
Rebel
•Don’t let worry about living up to
others’ expectations keep you up
No assigned seating- at night
•We have choices, don’t feel •Speak your mind- not airing your
trapped- positive feelings of opinions can make you restless–
freedom & opportunity to drive why hold back?!
•Do not worry about the path
one’s own destiny give peace of
others expect you to take- land at
mind
out of the way airports- you’ll get
there in your own time!

10. How would handle the
problem of sleep?
Theme parks
•Doodle/sketch to distract •Create a special feeling for your
yourself bedroom- soothing colours,
•Read a familiar short story sounds, smells
to help the mind relax •Fun! Sleep is a game and you
•If you are not in bed earn points based on the hours
before midnight you turn and quality of your sleep
into a pumpkin! 
Music
•Have special music you
Parade
•Familiar faces help you feel at
repeat every night that lets
ease- personalise your bedroom your subconscious know it is
with pictures of loved ones bedtime
•Electrical parade- have lot s of •Sing out loud to relieve
little fairy lights instead of stress before bedtime!
standard lighting in your bedroom

11. How would handle the
problem of sleep?
• Whispering training for staff- Tone
Service things down before bedtime-be softly
•Enlist a partner as a spoken no frenetic activity
•Have special wear for night time that
‘sleep butler’ for makes you feel cosy and relaxed
anticipated stressful •Lounge service pre-flight- have a pre-
nights bedtime routine that helps you prepare
for a peaceful nights’ sleep
•“turn-down” service •Have a partner give you a massage ( or
(from a partner/child) give your self a little foot massage)
so that your bed feels
ready for you
Loyalty Entrepreneurial
•Try something totally new you
•Reward yourself with treats after
have never tried before- how
you have achieved bonus points
about sleeping upside down
based on hours slept and quality
like a bat?!
over a given period (week/month)