1. Will.i.am
THE BRAND

2. Research Activity
http://will.i.am/category/technology/
http://will.i.am/
http://www.bbc.co.uk/programmes/profiles/RzlP
kpf4MQp1lZl2Q5bzF7/will-i-am
http://www.bbc.co.uk/programmes/profiles/RzlP
kpf4MQp1lZl2Q5bzF7/will-i-am
http://www.superherohype.com/features/95821-
william-is-john-wraith-in-wolverine
http://techcrunch.com/2011/01/24/will-i-apps-
360-music-video/
http://www.digitaltrends.com/mobile/black-
eyed-peas-release-revolutionary-360-degree-
music-video-app/
http://www.biography.com/people/will-i-am-
21317151#the-black-eyed-peas
Use the links below and your own research:
• Will.i.am
• i.puls
• X men - John Wraith
• The Voice
• Other?
What connection do they all have - How would you write about this in your exam?
What terminology can you link to these case studies?