This presentation doesn't contain the full notes, and is for display purposes only. :)
I saved a PDF version with the full set of notes that you can download here: http://www.slideshare.net/sarahmworthy/notes-version-nonprofit-website-fundraising-foundations-eschouston-2013-august-seminar
NonProfit Website Fundraising Foundations - ESCHouston 2013 August Seminar
1. Evaluate and Update Your Website to Increase Online Donations Today!
Turn Your NonProfit Website
into a Fundraising Machine!
1
2. "For me, it's not the technology, it's
the people and their behaviour.
Technology is not necessarily going
to help to fundraise. It's going to
remove the barriers
to fundraising."
~ Laila Takeh, head of digital engagement at Unicef
2
3. Chief Experience Officer &
Director of Product
@sarahmworthy
http://linkedin.com/in/sarahworthy
sarah@authorizedCV.com
Sarah M.
Worthy
3
5. 3 Questions - 7 Seconds
What can I do here?
Why should I do it?
How do I get started?
5
6. What can you do? | Why should you do it? | How do you get started?
6
7. DIY Quick Website Fixes
Craft Stories that Build Credibility
Match Your Website to Your Brand
Guide Your Visitors Online
Freshen Up Donations
Share Things that Matter
7
8. Focus on Your Stories...
Free Report from http://credibility.stanford.edu/
8
9. Who Benefits from
Their Donation?
Content that Builds Credibility
How You’ll Use
Their Donation?
Who’s Spending
Their Donation?
9
11. Keep Your Design Consistent
A donor clicks
to give here
And ends up
(w)here?
11
12. Design Your Social Brand, Too!
http://missionaustralia.com.aumaintainstheirBrandacrosstheweb!
12
13. Make Time for Daily SEO...
More than 70% of this NonProfit’s
website traffic came from people
Searching Online for something to do
that weekend.
Use your site’s analytics
to identify the content
that’s drawing new
visitors in best!
13
17. Streamline Your Online Forms
Only ask for the information
you NEED... a newsletter
subscribe form will require
less information than an
online donation form.
17
23. CMS Recommendations
Open Source CMS 30 Second Evaluation
over 61 million sites are built on WordPress, primarily a
publishing platform
If you’re technical, Drupal can do just about anything,
challenging for non-technical people to customize and manage
Specifically built for nonprofits, out of the box functionality,
“new kid” on the open source block.
Great for largely content-focused websites, limited
customizations and extended functionality.
23
31. Sarah M. Worthy,
Digital Engagement Strategist
sarah@authorizedcv.com
@sarahmworthy
http://linkedin.com/in/sarahworthy
http://slideshare.net/sarahmworthy
Connect with Me
31