Outside the Box Job Searching - A Brand New You
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Outside the Box Job Searching - A Brand New You
- 1. A “Brand” New You Sarah Rach-Sovich
- 6. It’s about… • Conversations • YOU • Your “customers”
- 7. Key Components • Consistency •Memorability
- 8. The only thing that gets immediate relief Why? from change is… a wet baby! • Generalists – Out • Specialists – In • Downside? • Upside? • Caution
- 9. Simple Steps • 1. Identify your brand • 2. Implement
- 10. Pieces of the puzzle • Internal vs. external • Self-impression vs. how other perceive you
- 11. Questions • Who are you? • What can you do for and with ____? • What is your niche? • A path back to you
- 12. Define yourself • Values • Passion • Gifts • Personality • What makes you unique • Expert status
- 13. Think about it…
- 14. Other ideas • Ask others • Look at recommendations • Review your work
- 15. • Resume/Cover Letter • Networking – Business cards – Signatures – Voicemail • Interview
- 16. Implementation • Portfolio/E-Folio • Online Presence – LinkedIn – Facebook – Twitter – Pinterest – Blog
- 17. Specific Ideas • Header/Font • Dress • “Feel” • Photos • Basic Info • Philosophy • Expert status • Put your name on it • Same language
- 19. Do you realize? • You are already creating a brand! – Everyday impressions – Digital footprint “trustworthy, engaging, ethical communicator”
- 20. Branding For A Specific Audience • It is like tailoring a resume/cover letter • What do you have that speaks to that position or employer
- 21. • It takes time to develop • Re-evaluate and change if needed
Notes de l'éditeur
- Downside – a brand could limit youBut… if you brand effectively you will create far more interest in the areas you want to be noticed in vs. a little interest in many areas that might not matter much to you Caution would be to think big picture… so that you don’t limit, but you are specific enough…