1. Research into auxiliary products
By Sarah Walley

2. What is an auxiliary product?
An auxiliary product is a product that is produced to
compliment the main product.so in the case of a
music video and song the auxiliary product would
be the digi-pack and a poster/magazine article.
They are important as it gets the brand of the artist
out into lots of different products that you can buy.
It creates more revenue for the artist as well as
promoting them. It is also important for fans as
they will want to buy these products to show
support for the artist, but they will expect synergy
between the products.

3. Album Cover
This is the album cover for the single ‘Mine’. Noticeably on the front of the single the title text is
the same as the artists signature type name on the front cover. This is good as it shows the
artists input in the album and especially with the title being ‘Mine’, it makes the front of the
album look more personal and diary like. This will make people want to buy the album as they
think that the artist, will have written a song about themselves and they may be able to relate to
the song. The faded writing on the cover also makes it look as if we are going into the private
life of the artist, a trait which most audiences will like.
It has been set in the country side, and the background of the single displays this. This really
shows the genre of the music before you have even listened to the artist. On many of the
albums she has not had a picture in the country, but she has always been in a place with wide
open spaces, which also represents the genre.
In the picture she is wearing a white dress. This juxtaposes the genre a little as country music is
associated as being farm type music, with mud and dungarees and denim. But she wears a
dress, this makes her look angelic and innocent, which adds to the mise-on-scene in the videos
as we are expected to think that she is the innocent party and she is the perfect girl and we
should all look up to her.

4. Album Cover (2)
In this cover it is much like the other CD cover ‘Mine’. The title of the single is called ‘Fearless’
and has a dark cover. However, the artist on the front still looks really confident, which
compliments the title of the CD. The photographer has taken a close up shot of the artist as
the title implies an emotion, so Taylor Swift is showing a tense emotion, but big enough for it
to be picked up on.
The darkness of the background is a juxtaposition of the genre, as country genre tends to have
a brighter colour scheme, but this would play to an advantage ion the competitive market as it
would stand out on the shelf, but also cause intrigue between the audiences that normally buy
country music.
The title of the album has been written in a block font. This could suggest the emotions of the
song, that the song is going to be able to display fearlessness and stand apart from the rest of
the cover. Also the colour of the writing is a juxtaposition in itself. This is because she is
supposed to be fearless but she has a white font, which does not standout on many of the
backgrounds. And the text is harder to read than the Taylor Swift text. This could imply that’s
he is fearless but wants that emotion to remain slightly dormant.

5. T-Shirt
This is a T-shirt that matches the album ‘Mine’. It is important that the t-shirt has synergy
with the other products as people would not recognise the brand as much. In this case
they have just put the CD cover on a t-shirt. However, for the size of the t shirt the
graphics are quite small and this may play to a disadvantage from a selling point of view.
However, the t-shirts are for sale in many store where the album is for sale as well. This
may entice people to buy the CD more, which is the main purpose of an auxiliary product.

6. What have I discovered when looking
at these products?
• I have discovered that there is definite synergy between the
products that I have looked at. The title is the same in both
the album covers that I have looked at. This means that I
will have to carry this on when I create my music video and
digi-pack. I have noticed that the genre that I have looked
at has a lot of wide open spaces on the cover of the
album, something that I feel could achieve on my album
cover.
• I have also found out in my research that emphasis on the
emotions of the songs are very important with the genre
but also within the audience as they are still young.
• On all of the covers that I have looked at I feel that the
artist has had a minimal amount of make-up on, and this
also displays innocence but also purity of the artist
herself, a trait which I hope to recreate.