1. BAJAJ AUTO LTD.

2. HISTORY OF BAJAJ AUTO
LTD.
 BAL was initially started by a Rajasthani
merchant.
 It came into existence on November
29, 1945 as M/S Bachraj Trading
corporation pvt. ltd.
 It started off by selling imported two and
three wheelers in India.
 This organization obtained a
manufacturing license from the govt. in
1960.

3. PLANT LOCATIONS IN INDIA
 Waluj - Maharashtra
 Chakan - Maharashtra
 Pant Nagar – Uttaranchal
 Site location of the plant visited:
MIDC, Plot No A1, Mahalunge Village,
Chakan, Pune- 410501.

4. PRODUCTS
 Bajaj Discover 135 DTS-i
 Bajaj Pulsar 150 DTSi
 Bajaj Pulsar 180 DTSi
 Bajaj Pulsar 200 DTSi
 Bajaj Pulsar 220 DTSi
 Bajaj Avenger 200 DTS-i

5. OVERVIEW OF THE PLANT
 Emerged in the Automobile Industry in 1960
with a two wheeler vehicle called “VESPA”
Under license of Piaggio of Italy.
 Presently a manufacturer of 2 wheelers namely
Pulsar, Avenger and Discover.
 Won several awards for quality delivery and
excellent service.
 Automated Guided Vehicles(AGV) are used
along with a manpower of 1000 employees.
There is no formation of trade unions.

6.  Pulsar DTS-i boomed in the market in 2001. Its
150cc, 180cc, 200cc, 220cc have done wonders
in their market segment.
 90% of the manufacturing components are from
vendors while some spare parts are
manufactured by Bajaj Auto itself.
 Excellent infrastructure and various leisure
facilities are available for the employees.

7. PRODUCTION UNIT
 Production unit has been categorized as engine assembly
unit and vehicle assembly unit.
 ENGINE ASSEMBLY UNIT: spare parts are tested and
the engine is assembled. All parts assembled are made of
aluminium.
 VEHICLE ASSEMBLY UNIT: The parts assembled in
the Engine assembly unit are assembled to form the bike
here.
 The plant has a total of 3 assembly conveyors and
produces 6 models.

8. ORGANIZATIONAL
STRUCTURE:

9. MANAGEMENT TEAM

10. MANAGEMENT
 Rahul Bajaj Chairman
 Madhur Bajaj Vice Chairman
 Rajiv Bajaj Managing Director
 Sanjiv Bajaj Executive Director
 Pradeep Shrivastava President (Engineering)
 Rakesh Sharma CEO (International Business)
 R C Maheshwari CEO (Commercial Vehicles)
 S Sridhar CEO (Two Wheelers)
 Abraham Joseph President(R&D)
 Eric Vas President (New Projects)
 C P Tripathi Vice President (Corporate)
 Kevin D’sa Vice President (Finance)

11. MANUFACTURING PROCESS
 Apart from the engine assembly unit and vehicle
assembly unit, the plant has a paint shop where
the parts are painted.
 Simultaneously in the engine assembly
room, these painted parts are assembled along
with parts procured from the vendors.
 The engines are assembled on a conveyer belt
with each individual doing a specific function
throughout.

12.  These engines are then transported to the vehicle
assembly room through overhead conveyers.
 Lastly in the vehicle assembly all parts namely
engine, tyres and the main body known as
CHASSIS along with a few other parts are
assembled.
 In the end, a testing is done to ensure
functioning of all parts and keeping a check on
the emission levels as specified by the Indian
Govt.

14. POLICIES & STRATEGY
FOLLOWED
 BAL follows the TPM and
SHE(safety, occupational health and
environmental) policies.
 BAL is also moving towards the FMCG
business model. It will set up separate sales
channels for every segment of its business and
customers.
 BAL believes in CASH IS STRENGTH.

15. HUMAN RESOURCE
ACQUISITION
 BAL is an equal opportunity employer.
Selection is based on individual merit.
 It has both campus recruitments and
lateral hiring.
 On- campus BAL is a preferred employer
for engineering and post graduate
management institutions.
 Lateral hiring brings in various
organizational cultures leading to diverse
perspectives.

16. BALANCE SHEET- 2009
Total liabilities 34,438,851
Total assets 34,438,851
SOURCES OF FUNDS:
Paid-up capital 1,446,835
Reserves and surplus 17,250,207
Secured loans —
Unsecured loans 15,699,927
Defer red Tax Adjustments 41,882
34,438,851
APPLICATION OF FUNDS:
Net Fixed Assets 15,480,873
Investments 18,085,192
Net Current Assets (1,122,846)
Misc. Exp-
Technical Know-how & Unamortised VRS Compensation
1,995,632
34,438,851

17. SWOT ANALYSIS
STRENGTHS:
 Highly experienced management.
 Product design and design capabilities.
 Extensive R&D focus.
 Widespread distribution network.
 High performance products across all
categories.
 High export to domestic sales ratio.
 Great financial support network.
 High economies of scale.

18. WEAKNESSES:
 Hasn’t employed the excess cash for long.
 Not a global player in spite of huge
volumes.
 Not a globally recognizable brand (unlike
the JV partner Kawasaki )

19. OPPORTUNITIES:
 Double digit growth in the two wheeler
market.
 Untapped market above 180 cc in
motorcycles.
 More maturity and movement towards high
end motorcycles.
 Growing world demand for entry level
motorcycles especially in emerging markets.

20. THREATS:
 The market catches up any new
competition in no time.
 Threat of cheap imported motorcycles
from China.

21. RECOMMENDATIONS:
 Focus on high margin products.
 Focus on fast growing motorcycle
segment.
 Tap the export market more efficiently.
 Target young age group more effectively.

22. THANK YOU!!