Worked with design team to design and implement this store, which was recently awarded Store of the Year (for design) 2008 Inline Cafe by Starbucks.

1. LICENSED STORE
STORE OF THE YEAR SUBMISSION
PROJECT CHARACTERISTICS
STORE NAME: Wake Forest University
OPEN DATE: September 22, 2008
STORE TYPE: Inline Cafe
CONCEPT / PALETTE: EB/Classico mix
Enter the site location – Use
NEIGHBORHOOD CONTEXT: Campus
Google Earth photo, Map Quest
University/Library
detail, etc.
Store Design of the Year CATEGORY: Inline Café
PROJECT TEAM
Starbucks Coffee Shop
RDM : Chuck Hoover
Starbucks Coffee Shop is located within the
DM : Sara Russell
Rhoda K. Channing Reading Room. It is a place
PD : Anna Robbins
where students, faculty, staff, and campus visitors
can enjoy a full service coffee shop, relax, visit,
RDR: Mark Pingatelli
study, and get wireless access 24/7. (You don't
need to have a coffee to study here, but can you
resist?) Hot and cold beverages and sandwiches,
salads, and baked goods.
Courtesy of Wake Forest Z. Smith Reynolds
Library website:
http://zsr.wfu.edu/services/access/spaces.html

2. LICENSED STORE
STORE OF THE YEAR SUBMISSION
before
after
before
after
before
after

3. STORE OF THE YEAR SUBMISSION
PROJECT FACTS + PRESS
•Project start date: April 2008
•Store open: September 22, 2008
•Store open until 1am throughout the week
and open 24 hours a day during finals.
•The University hosted a 5K run to promote the
new Starbucks and library renovation.
“…they get an A for ambiance…” – WFU Alumni Office A Starbucks opened last week in the reading room, part
of a trend across the country in which once hushed
university libraries are being transformed into vibrant
campus community centers.
“Every time I’m about to fall asleep and I’m studying, I
come down here and get a triple shot of espresso.”
“A Starbucks is a hub of activity,” says librarian Lynn
Sutton. “There are people flowing in and out of there
every hour it’s open. It’s a destination” The Starbucks
stores also functioned as informal community centers,
she said, where people put up posters for community
events.
Grand opening
Librarians found that having a Starbucks kept
“…the appeal of Starbucks was evident as people poured into students there longer, and the longer they stayed, the
more they used library resources. Students asked for
the two-level space. Light jazz played in the background. tutorials, for writing help and computer help.
Students tapped on laptops. They rehashed the previous night’s Giunca, Mary. Winston-Salem Journal, October 2, 2008
parties. They studied in pairs.” – Winston-Salem Journal

4. STORE OF THE YEAR SUBMISSION

5. STORE OF THE YEAR SUBMISSION

6. STORE OF THE YEAR SUBMISSION
ELEVATIONS
Student art
showcased
throughout.

7. STORE OF THE YEAR SUBMISSION
ELEVATIONS
Chalkboard for
University/Community
events.

8. STORE OF THE YEAR SUBMISSION
CUSTOMER JOURNEY- merchandise+barista+coffee+brand
Photos courtesy of Wake Forest university zsrlibrary flickr
http://www.flickr.com/photos/zsrlibrary/sets/72157607440140909/

9. STORE OF THE YEAR SUBMISSION
CUSTOMER JOURNEY- first floor seating

10. STORE OF THE YEAR SUBMISSION
CUSTOMER
JOURNEY-
mezzanine seating