Sara (Weiner) Collis

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A lead member of the Interactive Strategy team at RTCRM, with efforts focused on optimizing digital channel planning based on brand-to-consumer relationships. Specialization in FDA compliance in the pharmaceutical space, including managing development of tactics that meet fair balance guidelines and facilitate patient support. Prior to RTCRM, a number of years were spent with Razorfish, honing data analytics skills and maximizing client's ROI through SEM. A cum laude graduate from Cornell University, with a B.S. in Communications. A former NCAA Division I athlete. Currently pursuing a Masters in Public Policy from Georgetown University.

pharmaceutical industry fda digital marketing digital rtcrm facebook features facebook page digital media paid search advertising interactive strategy boomers technology adoption

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An Eye On Google: Re-engaging with digital marketing in response to recent FDA warnings

il y a 12 ans • 1151 Vues

New Transparency and New Trust: Bridging the Digital Divide in the FDA’s May 2009 Draft Guidance on Presenting Risk Information in Prescription Drug and Medical Device Promotion

il y a 12 ans • 1467 Vues

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Sara (Weiner) Collis

Documents

An Eye On Google: Re-engaging with digital marketing in response to recent FDA warnings

New Transparency and New Trust: Bridging the Digital Divide in the FDA’s May 2009 Draft Guidance on Presenting Risk Information in Prescription Drug and Medical Device Promotion

September’s Facebook Changes: Implications for Marketers

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RTC Perspectives: February 2012

An Eye On Google, Executive Summary Presentation

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