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Lean startup for MBA students
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Sebastien Arbogast
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A presentation I gave last year to a class of MBA students
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Lean startup for MBA students
1.
Avant, on faisait
des plans d’affaires... ...mais ça, c’était avant.
2.
Who?
3.
How many of
you have already created a
4.
How many of
you intend to create a business soon?
5.
How did you/will
you proceed?
6.
For a restaurant,
that’s fine.
7.
But if you
want to create a tech startup...
8.
Your market is changing
very rapidly
9.
Customers don’t know what
they want
10.
You don’t understand them
11.
You haven’t figured
out how you’re gonna make money
12.
«A startup is
a human institution designed to deliver a new product or service under conditions of extreme uncertainty.» Eric Ries
13.
Lean Startup: Assumptions
14.
A startup is
not a company
15.
Your product is
not your product
16.
Ideas are worthless
17.
Business plans are
way too rigid
18.
Forget about market
studies
19.
You know nothing about
your customers
20.
Entrepreneurship is no lottery
21.
You will most likely not
get it right the first time
22.
You don’t need
to build something in order to validate it
23.
Lean Startup: Key principles
24.
The build-measure-learn validated learning
loop
25.
Get out of
the building
26.
You need to
find the right Customer-Problem-Solution
27.
Your first goal
is to design a Minimum Viable Product
28.
And reach Problem-Market
Fit
29.
Use visual tools
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