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Chapter 1 Ecommerce.ppt
1.
E-commerce 2015 Kenneth C.
Laudon Carol Guercio Traver business. technology. society. eleventh edition global edition Copyright © 2016 Pearson Education, Ltd.
2.
Chapter 1 Introduction to
E-commerce Copyright © 2016 Pearson Education, Ltd.
3.
Class Discussion Class Discussion Pinterest:
A Picture Is Worth a Thousand Words Have you used Pinterest or any other content curation sites? What are your main interests? Have you purchased anything based on a pin or board on Pinterest or any other curation site? Why do Pinterest links drive more purchasing than Facebook links? Copyright © 2016 Pearson Education, Ltd. Slide 1-3
4.
What Is E-commerce?
Use of Internet and Web to transact business More formally: Digitally enabled commercial transactions between and among organizations and individuals Copyright © 2016 Pearson Education, Ltd. Slide 1-4
5.
E-commerce vs. E-business
E-business: Digital enabling of transactions and processes within a firm, involving information systems under firm’s control Does not include commercial transactions involving an exchange of value across organizational boundaries Copyright © 2016 Pearson Education, Ltd. Slide 1-5
6.
Copyright © 2016
Pearson Education, Ltd. Slide 1-6
7.
Why Study E-commerce?
E-commerce technology is different, more powerful than previous technologies E-commerce brings fundamental changes to commerce Traditional commerce: Consumer as passive targets Mass-marketing driven Sales-force driven Fixed prices Information asymmetry Copyright © 2016 Pearson Education, Ltd. Slide 1-7
8.
Eight Unique Features
of E-commerce Technology 1. Ubiquity 2. Global reach 3. Universal standards 4. Information richness 5. Interactivity 6. Information density 7. Personalization/customization 8. Social technology Copyright © 2016 Pearson Education, Ltd. Slide 1-8
9.
Copyright © 2016
Pearson Education, Ltd. Slide 1-9
10.
Web 2.0 User-centered
applications and social media technologies User-generated content and communication Highly interactive, social communities Large audiences; yet mostly unproven business models Examples: Twitter, YouTube, Instagram, Wikipedia, Tumblr, Uber Copyright © 2016 Pearson Education, Ltd. Slide 1-10
11.
Types of E-commerce
May be classified by market relationship or technology Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C) Mobile e-commerce (M-commerce) Social e-commerce Local e-commerce Copyright © 2016 Pearson Education, Ltd. Slide 1-11
12.
Copyright © 2016
Pearson Education, Ltd. Slide 1-12
13.
The Growth of
B2C E-commerce in the U.S. Figure 1.3, Page 59 SOURCE: Based on data from eMarketer, Inc., 2014b; authors’ estimates. Copyright © 2016 Pearson Education, Ltd. Slide 1-13
14.
The Growth of
B2B E-commerce in the U.S. Figure 1.4, Page 60 SOURCE: Based on data from U.S. Census Bureau, 2014; authors’ estimates. Copyright © 2016 Pearson Education, Ltd. Slide 1-14
15.
Copyright © 2016
Pearson Education, Ltd. Slide 1-15
16.
The Internet Worldwide
network of computer networks built on common standards Created in late 1960s Services include the Web, e-mail, file transfers, and so on Can measure growth by number of Internet hosts with domain names Copyright © 2016 Pearson Education, Ltd. Slide 1-16
17.
The Web Most
popular Internet service Developed in early 1990s Provides access to Web pages HTML documents that may include text, graphics, animations, music, videos Web content has grown exponentially Google reports 60 trillion unique URLs Copyright © 2016 Pearson Education, Ltd. Slide 1-17
18.
The Mobile Platform
Most recent development in Internet infrastructure Enables access to the Internet via wireless networks or cell-phone service Mobile devices include Tablets Smartphones Ultra-lightweight laptops Copyright © 2016 Pearson Education, Ltd. Slide 1-18
19.
Copyright © 2016
Pearson Education, Ltd. Slide 1-19
20.
Understanding E-commerce: Organizing Themes
Technology: Development and mastery of digital computing and communications technology Business: New technologies present businesses with new ways of organizing production and transacting business Society: Intellectual property, individual privacy, public welfare policy Copyright © 2016 Pearson Education, Ltd. Slide 1-20
21.
The Internet and the
Evolution of Corporate Computing Figure 1.11, Page 81 Copyright © 2016 Pearson Education, Ltd. Slide 1-21
22.
Academic Disciplines Concerned with
E-commerce Technical approach Computer science Management science Information systems Behavioral approach Information systems Economics Marketing Management Finance/accounting Sociology Copyright © 2016 Pearson Education, Ltd. Slide 1-22
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