This document discusses strategies for promoting tourism in Tamil Nadu, India. It analyzes tourism trends, with Tamil Nadu receiving 9 crore domestic visitors and 20 lakh international visitors annually. To make Tamil Nadu the most visited state in India, the document recommends focusing on the basics and establishing a brand for the state centered around it being "hot," "hotter," and "hottest" for its beaches, food, culture, and more. It suggests advertising this brand using the internet and mobile media to increase awareness and visitation to the state.

1. Tamil Nadu
The Land of Enduring Heritage

2. Tourism India: Most Visited Metropolitan Cities of India

New Delhi

Mumbai

Kolkata

Bengaluru

Chennai

Ahmedabad

Hyderabad

Pune

3. Destination Choosing Trend
DomesticDomestic InternationalInternational
1.41 Crore Travellers1.41 Crore Travellers56 Crore Travellers56 Crore Travellers
Tamil Nadu:Tamil Nadu:
9 Crore Visitors9 Crore Visitors
(17.5%)(17.5%)
Tamil Nadu:Tamil Nadu:
20 lakh Visitors20 lakh Visitors
(14.4%)(14.4%)
Source: Incredible India Annual report 2008Source: Incredible India Annual report 2008
Andhra Pradesh:Andhra Pradesh:
13 Crore Visitors13 Crore Visitors
(23.6%)(23.6%)
Uttar Pradesh:Uttar Pradesh:
12 Crore12 Crore
Visitors (22.2%)Visitors (22.2%)
Delhi:Delhi:
23 Lakh Visitors23 Lakh Visitors
(16.6%)(16.6%)
Maharashtra:Maharashtra:
20 Lakh Visitors20 Lakh Visitors
(14.6%)(14.6%)

4. To makeTo make Tamil NaduTamil Nadu,, thethe MOST VISITEDMOST VISITED statestate
inin IndiaIndia!!
By going back to theBy going back to the
basics!basics!
BUT HOW??!?!?!?BUT HOW??!?!?!?
What is Our Aim ?What is Our Aim ?

5. AdvertisingAdvertising
BrandingBranding
Conceptualization!Conceptualization!

6. Which is the first zoo in
India?
Which international border in the world
is less than 50 yards?
If Ads don't pay, then answer these
questions...

7. The answers toThe answers to
these questions lie inthese questions lie in
AdvertisingAdvertising
If you don't hear aboutIf you don't hear about
it....it....
...You don't know it!...You don't know it!

8. So...What is the Brand?
Tamil NaduTamil Nadu

9. And theAnd the cconcept is...oncept is...
HOT...HOT...
HOTTER...HOTTER...
HOTTEST!HOTTEST!

10. HOTHOT
BeachesBeachesFoodFood
BackwatersBackwaters
Hill stations
Waterfalls
ResortsResorts

11. HOTTERHOTTER
PeopleEducationEducation
HospitalityHospitality
InfrastructureInfrastructure
Film IndustryFilm Industry
MedicalMedical
TourismTourism
TemplesTemples

12. HOTTESTHOTTEST
CultureCulture
LanguageLanguage
LiteratureLiterature
FestivalsFestivals MusicMusic
DanceDance ArtsArts

13. So How Do We Advertise?
Using the two most invasive mediums inUsing the two most invasive mediums in
the worldthe world
Internet Mobile

14. We may have invented theWe may have invented the
ZeroZero
Before weBefore we
conclude...conclude...
We would like toWe would like to
remind youremind you
But we are heading towardsBut we are heading towards
beingbeing
NUMBER ONENUMBER ONE

15. THAN
K
YOU!