1. CHATIME
Observation Report
Tutorial Class 1B – Discussion Group 5
1. Novia Amalia Rizky | 19714133 5. Vida Fitriani | 19714140
2. RR. Rahmanissa Salsabila | 1971434 6. Yoko Sariputra | 19714141
3. Nisa Nurjanah | 19714137 7. Muhammad Fajar Pratama | 19714159
4. Tari Sri Rejeki | 19714139

2. Introduction
• What Is Chatime???

3. Chatime Is…
a company which promotes bubble tea from
Taiwan. The concept of Chatime itself is "Good tea
good time", where the beverage is in accordance with
the popular taste ranging from children, teens to
adults.

4. Brief History
Chatime is a taiwanese franchise founded in 2005 with over 800 retail outlets
across countries like Taiwan, Malaysia, China, India, Macau, Vietnam, Singapore, Hong
Kong, Thailand, Korea, Philippines, , Indonesia, Australia, dubai, Vietnam, Canada, UK,
and the United State.
Chatime found in 2011st February by Ace Hardware Indonesia, which holds the
sole right franchise Chatime bubble tea Indonesia. This is a prime chatime outlets in
shopping malls Living World Alam Sutera, Tangerang.
The concept of Chatime itself is "Good tea good time", where the beverage is in
accordance with the popular taste ranging from children, teens to adults. Throughout his
journey until now Chatime Indonesia has more than 100 outlets spread across Indonesia
including Bandung Dago Plaza Chatime which was inaugurated in July 2014 ago.

5. General business activity
Operational
Production
Operational
Order

6. Marketing
Analysis
Product
Place
Price
Promotion

7. Product
Chatime has 75 variant menu, which is they release their new
taste every 3-6 months.

8. Description :
Milky Sun Moon lake black tea topped with
our chewy black pearls.
Price :
19 k (Regular)
22 k (Large)
The Most Favourite Product
Pearl Milk Tea

9. Place
Chatime has more than 100 outlets store in Indonesia. In
Bandung they have 9 outlets store, and in the near term they will
open at Bandung Indah Plaza, Trans Studio Mall, and Bandung
Electric Centre

10. Price
The price among IDR 15k - IDR 24k for all regular size
(exclude topping)
Extra IDR 3k charge for upsize cup portion into a
large one, and a same charge for each additional
topping.

11. Promotion Methods
Promotion
Cooperation
Example: Kakao Talk, Agnes Mo CD, Air
Asia, etc
Promo
Membership
Monthly Program
Example: Independence day promo on
august
Benefit:
Gets one point each transaction
multiple of 5000

12. Operational Production
Warehouse
SHAKERS
•POURING
•TOPPING
•SHIELD
Topping Makers Tea Makers
Ordered
Materials by Staff
Small Warehouse in
Outlet Store
Storage Refigerator

13. Operational Order
Customer’s Order Cashier
Struck Order
SHAKERS
POURING,
TOPPING, and
SHIELD THE CUP
PICK UP YOUR
FRESH CHATIME!!

14. Human Resource
• Dago plaza outlet has 15 employee, they doing shift session twice a day,
morning and afternoon. Shift option:
– 07.00-15.00
– 08.00-16.00
– 09.00-17.00
• They work 8 hours a day regularly.
• Salary: UMR Bandung city
• For Chatime, staff is key employee and also their assets

15. Employee’s Structure
Owner
Head of Manager
Manager Area
Supervisor
Store Leader
Team Leader
Staff

16. Strength
• They make their employees to be their business assets.
• Always give best service to the customer.
• Unique tea, juice, and coffee.
• Fast order, 20 seconds/glass.
• Has an attractive and cute design interior to provide
comfort to every customer who comes.
• Chatime always make a new promotion every month.
• Strongly branded

17. Weakness
• Expensive price.
• People who come is almost teenagers, even though
that is the own chatime target.
• Sometimes customers number exceed the capacity
of available seats. So there are few buyers often ask
more seats (overload capacity).
• No wi-fi.
• Have no different with other competitor.

18. Opportunity
• They will built bigger place with buy a place beside
them (extense)
• The place always established between factory outlet,
clothes shop or in mall and its being a profit booster
for Chatime everyday.

19. Threats
• The customers will decrease if they haven’t brave to
make food innovation.
• There is a customer complaint through social media.
• Price fraud through social media.

20. Thanks to:
Allah SWT
Mrs. Dina Dellyana
All of our friends in 1A-1C