Online consumer behavior

1. ONLINE BUYER
BEHAVIOUR
Group-10
Sasi Dharan M 215116033
Ibrahim 215116079
Navneet 215116062

2. Understanding Buyer Behaviour
Marketing Stimuli
Product / Price / Place / Promotion / etc
Other Stimuli
Societal / Technological / Economic /
Political / Legal
Buyer’s Black Box
Buyer characteristics Buyer decision process
Buyer’s Response
Product / brand choice
Dealer / web site choice
Purchase timing
Frequency
Amount

3. Source : www.marketingteacher.com

4. THREE KEY DETERMINANTS
Although all steps in the consumer buying process might be
affected by the Internet, “… it’s biggest impact is in the
decision making process at the research stage.” (Yahoo! Inc.
and OMD 2006)
The study cites three key determinants in the online information
search as:
1. Trusted sites
2. Choice of brands to compare
3. Competitive prices
Source : Online Marketing by Gay, Charlesworth & Esen Chapter Five - Oxford Univ. press 2007

5. THE PURCHASE BEHAVIOUR
MATRIX
In the Internet age, information about products is available from a myriad of
off- and online sources. Furthermore, the purchase is not necessarily made
from the vendor who provides the most significant information.
Purchase behaviour variables for the web enabled customer include:
Source : Online Marketing by Gay, Charlesworth & Esen
Chapter Five - Oxford Univ. press 2007

6. THE IMPORTANCE OF SAME DAY
DELIVERY – STATISTICS AND
TRENDS
More than (51%) half of retailers offer same-day delivery and 65% plan
to offer it within two years. 49% of shoppers say that same-day
delivery makes them more likely to shop online. Check out our
infographic on the importance of Same Day delivery and latest same
day delivery statistics and trends.
Source:https://www.invespcro.com/blog/

7. REASON FOR INCREASE IN ONLINE
PURCHASE
Low price
Return policy
Door delivery
Rate comparison
Search friction is less
Geographic friction is less
Source : Location is still every thing – by David R bell

8. ONLINE REVIEWS – IS LIKE SNOW
BALL

9. Thank You