Don Tapscott, Chairman of nGenera Insight, co-author of Wikinomics: How Mass Collaboration Changes Everything and the upcoming MacroWikinomics: Rebooting Business and the World presented at the Premier Business Leadership Series 2010, http://www.sas.com/theserieshk. The 2009 global economic crisis and collapse of financial systems were a wake-up call to the world. We need to rethink and rebuild the organisations and institutions that have served us well for decades, even centuries. The pillars of economic and social life from the industrial economy have come to the end of their life cycle. How must our institutions change for a new century, new media, new generation and a new economy? The next decade is crucial. What is to be done? In order to transform the world for an age of intelligence, we need to change the architecture of the technology infrastructure for companies, government and just about every other institution in society.

1. MACROWIKINOMICS:
Rebooting Business and the World
Rebooting Business and the World
Don Tapscott, Chairman, nGenera Insight
dtapscott@nGenera.com
twitter.com/dtapscott
www.dontapscott.com
August 10, 2010

2. 2 | © 2010 nGenera. All Rights Reserved.

3. The Rise of the Age of Networked Intelligence
Agrarian
Agrarian Industrial
Industrial Age of
Age of
Age Age Networked
Intelligence
Printing Press Internet
3 | © 2010 nGenera. All Rights Reserved.

4. Current Crisis
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5. A Burning Platform for Change
5 | © 2010 nGenera. All Rights Reserved.

6. A Turning Point in History:
Rebooting Our Institutions
6 | © 2010 nGenera. All Rights Reserved.

7. 5 Principles for Innovation, Wealth,
and Sustainability
7 | © 2010 nGenera. All Rights Reserved.

8. Collaboration:
The Rise of Collaborative Communities
vs.
vs
Source: Compete.com
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9. Collaboration:
The Rise of Collaborative Communities
vs.
vs
Source: Compete.com
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10. Collaboration:
The Rise of Collaborative Communities
vs.
vs
Source: Compete.com
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11. Collaboration:
The Rise of Collaborative Communities
vs.
vs
Source: Compete.com
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12. Collaboration:
The Rise of Collaborative Communities
vs.
vs
Source: Compete.com
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13. Collaboration:
The Rise of Collaborative Communities
vs.
vs
Source: Compete.com
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14. Collaboration:
Alex Tapscott’s Wikinomicists Community
14 | © 2010 nGenera. All Rights Reserved.

15. Collaboration: New Models of Citizen
Engagement – Wikinomics & Obama
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16. Collaboration:
Rethinking Institutional Models
• 20th Century Models 21st Century Networks
• Command and control Embraces Peering
• Vertically integrated Focused on core
• Non‐porous Business Web
• Creation of Content
C i fC Context, agency, curation
16 | © 2010 nGenera. All Rights Reserved.

17. Collaboration:
From Mass Production to Mass Collaboration
Mass
Self- Collaboration
Organization
Business
Value Webs
Creation
Extended
Enterprise
Traditional Industrial Age
Hierarchy Corporation
Physical Knowledge
K l d
Critical Resources
Financial
17 | © 2010 nGenera. All Rights Reserved.

18. Collaboration:
Connecting with Communities
Initiator
Lagging indicators:
starts Revenue, loyalty, market
project leadership
Gains B-Web influence, climbs
Ideas attract
learning curve in project
passionate cohorts
Creating more
network effects
Attracting later Self-Organizing
S lf O i i Leading
enterprise Engaged
E d B-web
adopters growth drives
Community Enterprise
to make additional
investments visibility and demand
Diversity leads to better Creating network Rapid innovation
innovations and solutions effects cycles
Enterprise
With zero networking joins Lowered R&D costs
Leading indicators: viral costs, global reach
community
growth, innovation increases diversity
i di it
savings
18 | © 2010 nGenera. All Rights Reserved.

19. Collaboration: The Seven Wikinomics
Business Models for Mass Collaboration
1. Peer Pioneers
2.
2 Ideagoras
3. Prosumers
4. New Alexandrians
5. Platforms for Participation
p
6. The Global Plant Floor
7. The Wiki Workplace
7 The Wiki Workplace
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20. Openness:
Transparency as a New Force
20 | © 2010 nGenera. All Rights Reserved.

21. Openness:
The Long Road to Transparency
21 | © 2010 nGenera. All Rights Reserved.

22. Openness:
5 Classes of Shareholders
Employees
Communities Partners
Shareholders Customers
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23. Sharing:
Have a Portfolio of IP, Some Shared, Some Not
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24. Sharing IP for Success and Sustainability –
GreenXchange
24 | © 2010 nGenera. All Rights Reserved.

25. Interdependence
25 | © 2010 nGenera. All Rights Reserved.

26. Interdependence:
World Map According to Surface Area
Source: Worldmapper
26 | © 2009 nGenera. All Rights Reserved.

27. Interdependence: World Map According to
Population Ages 15 ‐ 30: 2010
Source: Worldmapper
27 | © 2009 nGenera. All Rights Reserved.

28. Interdependence:
GDP in PPP Terms
Projected relative size of economies in 2005 and 2050
(US = 100)
Source: PricewaterhouseCoopers estimates (rounded to nearest percentage point)
28 | © 2010 nGenera Corp. All Rights Reserved.

29. Interdependence:
The Rise of Asia
29 | © 2010 nGenera Corp. All Rights Reserved.

30. Interdependence:
The Four Pillars of Society
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31. Interdependence:
Our Biosphere
31 | © 2010 nGenera. All Rights Reserved.

32. Integrity:
Three Values
Honesty
Consideration
Accountability
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33. Integrity:
What Not to Do…
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34. Integrity:
Baking it into Corporate DNA
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35. Summary: 5 Principles for the Age of
Networked Intelligence
35 | © 2010 nGenera. All Rights Reserved.

36. A Turning Point in History:
Rebooting Our Institutions
36 | © 2010 nGenera. All Rights Reserved.

37. A Turning Point in History:
Rebooting Our Institutions
37 | © 2010 nGenera. All Rights Reserved.

38. OLD:
Wall Street
38 | © 2010 nGenera. All Rights Reserved.

39. NEW:
Open Models Company & Risk Management 2.0
39 | © 2010 nGenera. All Rights Reserved.

40. A Turning Point in History:
Rebooting Our Institutions
40 | © 2010 nGenera. All Rights Reserved.

41. OLD:
The Chicago Sun‐Times
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42. NEW:
The Huffington Post?
42 | © 2010 nGenera. All Rights Reserved.

43. A Turning Point in History:
Rebooting Our Institutions
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44. OLD:
United Nations Climate Change Conference 2009
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45. NEW:
Platforms for Learning & Action
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46. NEW:
Crowdsourcing Crisis Information
46 | © 2010 nGenera. All Rights Reserved.

47. NEW:
Loans that Save Lives
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48. NEW:
WEF’s Global Redesign Initiative
48 | © 2010 nGenera. All Rights Reserved.

49. A Turning Point in History:
Rebooting Our Institutions
49 | © 2010 nGenera. All Rights Reserved.

50. OLD:
‘One Size Fits All’ Lectures
50 | © 2010 nGenera. All Rights Reserved.

51. The Model of Pedagogy:
The Reinvention of Education
OLD NEW
Teacher focused Student focused
One‐way Multi‐way
One size fits all Customized
Student Isolated Collaborative
51 | © 2010 nGenera. All Rights Reserved.

52. NEW:
The ‘Meta‐University’
With the growing open access movement
we are seeing the early emergence of a
meta‐university – a transcendent,
meta‐university – a transcendent
accessible, empowering, dynamic,
communally constructed framework of
open materials and platforms on which
much of higher education worldwide can
be constructed or enhanced.
be constructed or enhanced.
‐‐ Charles M Vest President Emeritus MIT
Charles M. Vest, President Emeritus,
52 | © 2010 nGenera. All Rights Reserved.

53. NEW:
The ‘Meta‐University’: OpenCourseWare
53 | © 2010 nGenera. All Rights Reserved.

54. A Turning Point in History:
Rebooting Our Institutions
54 | © 2010 nGenera. All Rights Reserved.

55. OLD:
Smear Campaigns and Marketing
55 | © 2010 nGenera. All Rights Reserved.

56. NEW:
Models of Citizen Engagement
56 | © 2010 nGenera. All Rights Reserved.

57. NEW:
Models of Citizen Engagement
57 | © 2010 nGenera. All Rights Reserved.

58. NEW:
Models of Citizen Engagement
58 | © 2010 nGenera. All Rights Reserved.

59. NEW:
A Second Wave of Democracy
If the first wave of democracy
established elected and
established elected and
accountable institutions of
governance, but with a weak
governance but with a weak
public mandate and
a
an inert citizenry …
e c e y
… the second wave will be
the second wave will be
characterized by strong
representation and a new
representation and a new
culture of public deliberation
built on active citizenship
built on active citizenship
59 | © 2010 nGenera. All Rights Reserved.

60. NEW:
Citizen Engagement Initiatives
• Moderated brainstorming
Moderated brainstorming
IDEA • Workshops
ZONE • Focus groups
• Policy networks
EDUCATION • Policy portals
ZONE • Targeted communications
• Citizen juries
• Commissions
• Question periods
RECOMMENDATION
• Town halls
ZONE
• Solicited Feedback
• Deliberative Polling
• Polling
DECISION • Elections
ZONE • Referenda
60 | © 2010 nGenera. All Rights Reserved.

61. A Turning Point in History:
Rebooting Our Institutions
61 | © 2010 nGenera. All Rights Reserved.

62. OLD:
Dilbert
62 | © 2010 nGenera. All Rights Reserved.

63. NEW:
Collaborative Working Spaces
63 | © 2010 nGenera. All Rights Reserved.

64. A Turning Point in History:
Rebooting Our Institutions
64 | © 2010 nGenera. All Rights Reserved.

65. OLD: Outdated Physical Media
and an Accompanying Industry Model
65 | © 2010 nGenera. All Rights Reserved.

66. NEW:
Unlimited Streaming Music with Spotify
66 | © 2010 nGenera. All Rights Reserved.

67. A Turning Point in History:
Rebooting Our Institutions
67 | © 2010 nGenera. All Rights Reserved.

68. OLD:
68 | © 2010 nGenera. All Rights Reserved.

69. NEW:
Relinquish Privacy in Order to Retrieve Data
69 | © 2010 nGenera. All Rights Reserved.

70. NEW:
Introducing Collaborative Health Care
1. Health Care Communities
Health Care Communities
2. Everyone Gets a Personal Health Care Page
3. Collaboration Generates Massive Data for Medicine
4. The New Engagement of Medical Professionals
4 The New Engagement of Medical Professionals
70 | © 2010 nGenera. All Rights Reserved.

71. A Turning Point in History:
Rebooting Our Institutions
71 | © 2010 nGenera. All Rights Reserved.

72. The Age of Networked Intelligence
72 | © 2010 nGenera. All Rights Reserved.

73. Crisis of Leadership
Paradigm shifts involve dislocation, conflict, confusion,
uncertainty. New paradigms are nearly always received with
uncertainty New paradigms are nearly always received with
coolness, even mockery or hostility. Those with vested
interests fight the change. The shift demands such a different
i t t fi ht th h Th hift d d h different
view of things that established leaders are often last to be
won over, if at all.
if t ll
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74. A True Leader for Institutional Model Innovation
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75. A True Leader for Institutional Model Innovation
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76. A True Leader for Institutional Model Innovation
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77. A True Leader for Institutional Model Innovation
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78. A True Leader for Institutional Model Innovation
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79. A True Leader for Institutional Model Innovation
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80. A True Leader for Institutional Model Innovation
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81. A True Leader for Institutional Model Innovation
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83. Live Fire Zone:
Thailand, April 2010
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84. A Time of Volatility or Worse:
Greece, May 2010
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85. Protests in Japan
June, 2010
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88. Don Tapscott
Don Tapscott
dtapscott@ngenera.com
Twitter: @dtapscott
@ p
(416) 863‐8801
www.dontapscott.com
www.ngenera.com
88 | © 2010 nGenera. All Rights Reserved.

89. A Turning Point in History:
Rebooting Our Institutions
89 | © 2010 nGenera. All Rights Reserved.