Luncheon talks by On-uma Rerkpattanapipat, DTAC

1. The journey to sustainability
The risks and challenges in digital
revolution of Thai telecom operator
Mrs. On-uma V. Rerkpattanapipat
Head of Communication & Sustainability Division
Total Access Communication PLC or dtac

2. The journey to sustainability
The risks and challenges in digital revolution of Thai telecom operator
Landscape of Thai telcos:
Measuring the force of changes
Commoditization
Regulatory
burden
Growing
concerning of
cyber security
Infrastructure
investment
Digital divide
Risk and challengesThailand’s mobile subscribers
90.27 million
Subscribers
A combined market capitalization
955 billion THB
136%
Thailand’s mobile penetration
23 million
dtac’s subscriber
73%
use smart phone
70%
of company revenue is contributed by data

3. The journey to sustainability
The risks and challenges in digital revolution of Thai telecom operator
A new face and role of dtac
Strategy
Purpose
Behaviors
 Growth Efficiency & Simplification
 Wining Team
 Responsible Business
 Connect you to what matters most.
 Empowering societies
 Always explore
 Create together
 Keep promises
 Be respectful
Corporate
governance

4. The journey to sustainability
The risks and challenges in digital revolution of Thai telecom operator
dtac’s sustainability strategy
Empower societies
Net Arsa
Responsible
business
Smart
Farmer
Safe
Internet
Supply Chain
Sustainability

5. The journey to sustainability
The risks and challenges in digital revolution of Thai telecom operator
Responsible business is the heart of dtac
 Zero Facilitation Bribery
 Zero Accident Policy
 Zero Child Labor
 1000 vendors working for dtac
 Billions baht on annual marketing
communication budget to produce a wide
range of physical medium and events
 Concern about environmental impact and well-
being of supplier’s worker
Supply Chain
Sustainability

6. The journey to sustainability
The risks and challenges in digital revolution of Thai telecom operator
Majority of Thais, farmers, struggling financially
dtac sees digital technology as an equalizer
Source: National Statistic Office, NESDB
Thai
population
66m Industry
Labor Force
39m
GDP
Composition
Services
Agriculture
Population
45%
45%
10%
15m
13m
11m

7. The journey to sustainability
The risks and challenges in digital revolution of Thai telecom operator
From philanthropy,
CSR to Sustainability and beyond
dtac IOT
Agriculture
dtac online
mkt training,
Track back
QR code
Smart
Farming
Online Sale
Farm products
processing and
Packaging
Build Network
Precise Weather Data
Satellite Sensors
BYFARMERS.COM
Consumer
Clean Food
Good Quality
dtac's Precision Farming IoT
Agriculture
Satellite Technology for
Precision Farming
Innovation and Online
Marketing
Integrated agriculture
dtac Smart Farmer

8. The journey to sustainability
The risks and challenges in digital revolution of Thai telecom operator
The era of “Shared Value”
The access to use
technology
• Data consumption
• Economy of scale
• Better Business, Better
World report, 12 trillion USD
Internet service
Marketing expertise
Business
Opportunities
& Challenges
Social
Needs
Corporate
Assets and
Expertise

9. The journey to sustainability
The risks and challenges in digital revolution of Thai telecom operator
dtac’s Precision Farming Service
ดีแทคฟาร์มแม่นยา
Thai farmers spent 7% more
for a 1 yield increase, then
they could do 20 times better!
The service to boost
farmer’s yields by 20-30%.
20-30%
20 times better!

10. The journey to sustainability
The risks and challenges in digital revolution of Thai telecom operator
Thank you