This is a short presentation related to Retailing with an special emphasis on Private Labels / Store Brands.

4. Classification By Product Line Specialty Stores Department Stores Supermarkets Discount stores Narrow Product Line, Deep Assortment e.g. Food world, Music world, Health and Glow Large retail space, Wide Variety of Product Lines e.g. West side, shoppers stop, lifestyle, pantaloons, Spencer's Self service, Wide Variety of Food, Laundry, & Household Products e.g. food world, Trinetra, Ponnu, Modern, Nilgiris Less than retail price, profits through volumes e.g. Subhiksha, Margin free, Supply co., Pantaloons, Big bazaar, Gaint hyper market Hypermarkets Huge Superstores, wide variety of product range e.g. Giant Hyper market, Number one shoppers city, Sahara mall etc. Store Type Length and Breadth of Product Assortment