The document proposes a strategic digital marketing campaign. It discusses how the web has become compulsory for businesses to remain competitive and acquire new customers. A digital campaign can exponentially increase the potential customer base. It presents both opportunities and challenges, namely managing large volumes of customer data and selecting the right tools. The proposal recommends developing effective content strategies and leveraging experience in research and media. The campaign would use various digital platforms and tools to engage customers, gather insights, and drive traffic and sales. The goal is to strengthen the brand and sustain growth through consistent customer interaction.

1. DIZIMARQ
Presents
A conceptual proposal
For
A strategic digital campaign

2. Web and you
The relationship between you, your
business and the web is no more a
matter of choice, but of compulsion. To
remain competitive, keep your market
share in tact and acquire new
business, you must have to think
digital and act digital. The web has
the potential to transform your
business and unroll new opportunities.

3. The opportunities
With the proliferation of digital media
and platforms, access to information
has been democratized. There is no
geographical frontiers of market now
and the number of potential customers
has increased exponentially. Insurge
of customer insights and responses
will keep you updated on the changing
pattern of a customers behavior and
subsequently help you redraw your
marketing strategy.

4. The challenge
 The real challenge emerge from the
right management and processing of
the volume of data produced and
selection of the right portfolio of tools
and methods to launch the digital
campaign. This needs functional
expertise and analytical skills of
highest standard and which forms our
core capabilities.

5. The solution
Development of right strategy along
with creative and persuasive contents
are critical for the success of any
digital campaign. We use our
experience and expertise in media
and market research to deliver right
and effective solution to our clients.

6. Our role
We assume the role of a planner, a
strategist, a moderator and an executor of
your digital operation. We ensure optimization
of resources in your organization and
achievement of results as per the set target.
We remain alert to any new developments in
the technological front like development of
any new tools or platforms and promptly
adopt it to increase efficiency of the
operation. We also keep tab on your
competitors moves and take any
supplementary or counter-balancing
measures to maintain your competitive
advantage over them.

7. Identifying needs
 We identify the exact communication
needs of an organization by studying
its profile, product portfolio and the
target audience. We also ascertain the
recent market trends, the comparative
efficacy of various available channels
and the proportional accessibility of
different media to the target audience.

8. The strategy
We develop strategy in synch with the
distinct organizational goal of our clients. We
clearly define the target audience, assess
the accessibility of the digital medium to the
group, find out the proportional reach of the
various channels across the audience, their
admiration and receptiveness for any specific
content, the pattern of their responses to
various digital mediums and their potential
impact on the prospective clients.

9. The tools
 We will carry out the operation through
various online mediums and platforms. It
includes social media platforms like
Facebook,Twitter,My space and Orkut etc.
Instant messengers like Windows live
messenger, Google talk, Yahoo
messenger, AOL messenger etc will be used
to deliver message , receive immediate
feedback and spread the buzz. Apart from it
we will write contextual blogs about a
product and promote it across various
channels to drive traffic and raise awareness
about your brand. Online forums will be
started to ensure a consistent conversation
between the consumer and your brand.

10. The process
 Content plays a key role in the digital media
campaign. The style, theme and presentation
of the content vary in accordance with the
platforms and the tools used to run the
campaign. We develop diversified contents
which are creative and persuasive to highlight
the communication proposition and deliver
the desired message to the clients.
Customers are sought to be engaged through
various interactive activities like
games, quizzes and many other applications
designed to obtain feedbacks and respond to
their specific queries.

11. Activities
We will collect data from social networking
sites regarding the personality traits of
individuals, identify their behavioral
pattern, their opinion about various
subjects, their response to various
issues, their value orientations and their socio
economic profile which have a bearing on his
ultimate decision making. We will develop
contents for websites and blogs, post
relevant updates on social networking
sites, use various interactive applications to
engage with the audience and trigger
discussions on various topics with specific
focus on your brand and products.

12. How it works
Dynamic contents in websites or blogs
keep the consumer updated on the
activities and operations of the company.
Information about any new product
launch, change in policy or any other
communication is instantly delivered to
the client through the web platform.
Acknowledgement of consumers
grievances and their redressal are
expedited, Social initiatives taken by the
client are highlighted and attention of the
consumers to the products and services
are solicited using the web media.

13. Information management
 We scan, filter, collate and organize
Information streams generated through
digital media campaigns, find out its
usability to solve problems and identify
opportunities. It helps you in modulating
your marketing strategies in response to
the consumers preferences and
feedbacks and ascertain his perception
about your brand. It also helps in
spotting and eliminating visible and latent
flaws in your product, service or process.

14. Outcome
 The immediate outcome of a digital
campaign is an increased inflow of
leads, enquiries, feedbacks, proposals
and customer insights. It increases
your visibility, strengthens your brand
and keeps you updated on the
changing behavior, choice and
preferences of the consumer. It
triggers more interest in your products
and drives sales of your products.

15. Cost advantage
 A digital media campaign has a definite
cost advantage over the traditional
media campaign. It obviates the need of
an elaborate logistics management and
buying costly media space in other
mediums of communications. With
expense of your marketing
communication remaining same, you can
reach a wider audience through digital
campaign than the conventional
marketing campaign.

16. Benefits
 Digital campaign helps you in
reformulating your marketing strategy
and identify the threats and
opportunities for your business faster
than by any other method. It facilitates
quicker research activities. You can
remove your flaw, effect product
differentiations and adopt more
consumer friendly approach in
response to consumers expectations
and feedbacks.

17. IMPACT
The major impact of a digital campaign
is that it ensures a consistent
interaction and conversation with your
brand. People remain in the know of
what is happening in your organization
and it keeps them informed on any
new product, policy or initiatives of
your company. It helps in sustaining
brand loyalty and multiply the number
of your prospective customers as
information spreads virally.

18. Adopt digital..accelerate growth
With all advantages it has over the
conventional mediums of marketing, you
can expect a better rate of growth through
the digital campaign than other alternative
media campaigns. It saves your time and
resource as well as keeps you in control
over the process of the entire operation.
With the flexibility to choose the levers of
control , you can drive your business on
the high track of growth.

19. THANK YOU
DIZIMARQ
A-180,Saheed Nagar
Bhubaneswar,Odisha
E mail—dizimarq@gmail.com