December 20, 2009: This year, Satya Paul celebrates 25 years with an unprecedented rich festive line. The beautiful embroideries are designed to make festive stand out like no other. The collection consists of limited edition Saris innovative blouses. The show stopper for the evening for Satya Paul is none other than is the beautiful Jacqueline Fernandez, former Miss Sri Lanka and an actor who has recently made her Bollywood debut in the much awaited film of the year ‘Aladin’ alongside the legendary Amitabh Bachchan.

1. SATYA PAUL COUTURE COLLECTION FOR 2009 – ‘ADDVAI’
December 20, 2009: This year, Satya Paul celebrates 25 years with an unprecedented rich festive
line. The beautiful embroideries are designed to make festive stand out like no other. The
collection consists of limited edition Saris innovative blouses. The show stopper for the evening
for Satya Paul is none other than is the beautiful Jacqueline Fernandez, former Miss Sri Lanka
and an actor who has recently made her Bollywood debut in the much awaited film of the year
‘Aladin’ alongside the legendary Amitabh Bachchan. “My association with Satya Paul. I have shot
many campaigns for the label and their support has been great. It gives me great pleasure to
adorn its exquisite collections once again and walk the ramp for them here in Chennai.”
Jacqueline Fernandes said on her association with the show. Saris: The collection of festive saris
for this year is a showcasing of traditional, heritage rich saris. Puneet Nanda has chosen to revive
and revolutionise aspects of woven art that have been buried in Indian history. Traditional
fabrics such as silks woven in Kanjeevaram, handwoven Tussars, delicate Georgette and the
finest Chiffon add an element of richness to each piece. The Satya Paul collection has printed
Kanjeevarams are a beautiful blend of the old and the new; while keeping in the beautiful
richness of the thread work and borders of the Kanjeevaram, the use of print makes the look of
the woman to be years younger. The well known Satya Paul colorful stripes are based on
weaving, and in this collection make an appearance in dramatic placements and embroidery.
The sensibility earlier seen in some of its most famous designs, such as the ‘Lumiere’ Collection,
transcends the barriers of ‘weave’ and ‘time’ and enters into a classic world of the traditional
Kanjeevaram. Puneet has achieved the ‘Tao’ of using colors, in the un-imitable Satya Paul style
thru the medium of weave and embellishment… Another unique aspect of the Satya Paul
Kanjeevarams is the unique use of Kundan; while the collection has unusual prints which are an
infusion of calligraphy with prints of woven textures. Various techniques are used with a
masterful control to achieve the look. There is a section with a predominance of reds and creams
with traditional gold borders. Emerald greens, maroons, rusts and varying shades of dusky blue
are found in the balance. Included in the collection, are new designs in the Cosmic Dance look.
The Cosmic Dance collection embodies grace with a hint of magnificent royalty. Saris are
rendered with the texture of rich embellishments, silk inserts and foil prints on both the regular
fold saris and the pre-pleated. The collection has ready-to-drape saris with stitched skirts and
crunched pallavs, accessorised with a complimenting brooch. Blouses and Cholis:
The Satya Paul blouse line for this season are a mix of tradition and sensuality; authentic designs
with the use of nets, Brocade and Zari. They are a mixture of the classic and the modern,
creating a new look and adding to the richness of the saris. This festive collection will be
available at select Satya Paul, the Signature Store and Samsaara boutiques across India and
abroad. About Satya Paul: Established in 1985, Satya Paul is now known globally for its
excellence in design. The look is a strong interplay of patterns and colour that the New York
Times has hailed as ‘works of Kinetic Art’.

2. The Satya Paul look is distinguished and identifiable on the street. Having re-invented the
traditional sari as a modern classic, the Satya Paul product line also comprises of western
clothing, including scarves, bags, men’s accessories and fabrics, as well as an entire range of
classic bridal wear. Satya Paul recently launched its ‘Signature’ couture line and an affordable
line ‘Satya’ by Satya Paul. Satya Paul designs are available through over 30 exclusive Satya Paul
boutiques across India and at fine stores across the globe. For those wishing to find out more,
please visit www.satyapaul.com, where all of our collections are also available.