Social media campaign of Asian paints Mime videos

1. Mime video campaign #speechless
Presented by:
@mhasesaurabh

2. Founded
in
1942
Ranked in
200 best
companies
Revenue
of $1.7
billions
Operating
in 17
countries
4937
Employees

3. Objectives
Engage
Customer
s
Make
customer
share
emotions
Create a
trend on
twitter
Build
brand
equity
Brand
awarenes
s
Analyze
the
speechless
moments

4. Strategy
• Users tweeted with the hashtag
#Speechless on @asianpaints
twitter page
• As a response to the tweets, the
agency formulated mime videos
out of all the user tweets on real
time basis and uploaded them on
the brand's YouTube page
• Idea was to delight the tweeters

5. Execution
• “We dwelled into a real time
response campaign for that.
The tweet would come in
and we would work to figure
what to do with it and have
one or two rehearsals before
we put it up",- VP, Asian
paints
• Adjoining image shows the
tweets made by people.
• These tweets were converted
into YouTube videos and
people tweeting were
cherished

6. Results
11,000
tweets
in 2 days
75
video stories
made
#speechless
trended no. 1 For two days

7. Conclusion
• Customers wants to be treated specially
• Interactive campaign stays in mind of customers and they do get
immediate buzz
• So, social media campaigns should be made more interactive
• Objective should be to delight customer and to touch the heart of
customer

8. Thank you !
Follow: @mhasesaurabh