2. WHO WHO
An Group venture An Group venture
About the Group About 5W1H e&p
WHAT WHAT
5W1H Events & Promotions, the BTL arm of the Advel Group aims to deliver cost-effective, scalable and measurable
results to the clients in form of varied Below the Line communication activities. With its H.O. at New Delhi, 5W1H e&p
is equipped with a team of over 30 in office professionals who add to strong network of 350 all over India. Our
Nationwide network is spread across 75 cities in 10 states covering not just the metros, but Tier II & III cities as well.
printers
Media Planning in Print & Events Web Design Offset Printing Solutions Creative Advertising
Management
Our Philosophy
WHEN WHEN
Electronic
BTL Solutions Web Development & IT Services Fabrication Solutions
Media Buying & release Branding Solutions
Online Promotions
Hosting Solutions WHAT (NOT) IS IN THE NAME?
Consultancy When, Where, Who, What, Why and How. 5W1H e&p is the one word mantra to signify the essentials of any
communication activity. 5W1H e&p simply means that the solutions we provide are wholesome, unified and 360
Advel Group is a New Delhi Based Business house, with initiatives spanning Advertising, Printing degree.
Solutions, Brand Consultancy, Marketing, Web, IT, Online Promotions & BTL communications. Currently
WHERE WHERE
five companies function under the group. THE QUESTION IS WHAT?
Any communication starts not just with the word, but with the spirit. The message forms a key component.
A 30 year old company with interests in Print Media, Outdoor Advertising,
Television, Radio Media services with clientele comprising of reputed
Corporate, Education and FMCG clients. WHAT NEXT?
Services on offer: Media Planning & Buying, Innovative Out of Home A Communication strategy is well planned with foresight on how the message gets attuned to different contexts.
Solutions (OOH), Merchandising & Fabrication Solutions.
WHAT ELSE?
WHY WHY
The message is distinctive and stand apart.
An end to end Events & Below the Line service provider executing projects
on Pan India basis.
5W1H e&p manages: Events, Experimental Marketing, Branding Solutions, WHEN
Brand Promotions, Seminar & Conferences, Door to Door or any BTL A plan of action always has its timelines. The 5W1H e&p plan is fool proof that says When should you start?
activation on national level. 5W1H e&p has a thrust on innovative outdoor
solutions as well.
TILL WHEN?
When would you start counting the results?
&HOW &HOW
Websarga Solutions takes care of the new media primarily Web, IT services &
Online promotions. Providing breakthrough front end and back end
solutions covering web design, Online Marketing & Promotions, SEO/SMO, BUT WHY?
Software development, Hosting Solutions, Media Streaming & much more. Every piece of communication has its rationale. Any activity championed by 5W1H e&p convinces you about why you
should go with it. If the results are assured, why not?
A one-stop creative, communications and knowledge provider. Sales
WHO
focused and response oriented. Convinced by the fact that conventional
advertising helps just to drain the wallet. We share the clients intentions and Any communication should be spun around the behavior and interests of the TG. 5W1H e&p strategy has crystal clear
goals, and our solutions are built around the 'purpose’. clarity on who forms the target, who should approach them etc.
HOW
The printing arm provides complete printing and packaging solutions How would a communication plan work? A 5W1H e&p plan would give you measurable and countable results i.e. to
deploying the most advanced methods and technologies. how much and how many?
printers
1 Company Profile 2 Company Profile
3. WHO WHO
An Group venture An Group venture
Why 5W1H e&p What We Do
WHAT WHAT
Group Resource Support SERVICES:
Holistic – From concept-content- execution-print-online-ATL-360 degree solutions
Experiential Marketing - 5W1H e&p conducts a range of events & activities designed around the objective of
Advel Group Resource Support your brand, Product or Services - Such exercises are planned with the philosophy and purpose to engage and excite
In House Offset Printing Solutions your prospective customer.
Printers
In House accredited Seminars, Exhibitions, Trade Shows & Conferences - Looking for footfalls or leads? Want to leverage your
agency Print & Providing Online
WHEN WHEN
Electronic Design, Development, products and services to those who matter? 5W1H e&p has the expertise and know how to conduct Seminars,
Media Solutions Media Promotions Consultancy Exhibitions, Trade Shows and Conferences all over India. Be it an admission driven Seminar, an International
Result & IT Solutions
Networking Conference, a Trade Show or any B2C or B2B interface, come to 5W1H e&p .
Providing Hosting,
Additional Creative </hostlogue>
E-Commerce & Media
School & College Activations - Lead, data base generation and branding oriented activities based on schools
Support in traditional Streaming Solutions and colleges. Specific theme seminars, sponsorship events etc would also be conducted in schools and colleges.
as well a new media
Merchandising - We specialize in shop & out - of - shop merchandising.
WHERE WHERE
End to End BTL Solutions Fabrication - We offer a range of POP & POS solutions right from design to execution.
Response – An activity with 5W1H e&p and its response levels are just like the Siamese twins! Mall & Retail Activations - Curiosity arousing events in Malls to engage the target face to face. This include
Specific contests, announcements, games etc.
End to End BTL Solutions
Innovative, result oriented concepts
Road Shows - Spectacle on the street! Exciting Road shows to announce the brand promise.
Ideation
Contests & Competitions - Involve your target group in an unforgettable way through contests and
WHY WHY
competitions woven around your brand. Promote viral publicity and ensure more participation.
The entire concept
Execution Concept
Result focused Result Creative execution
execution Direct to Customer - Door to door marketing, direct sales, brand awareness, lead generations, survey and
sampling.
Planning
Detailed planning for
Sampling - An full proof tool to give a real life exposure of your quality products & branding.
single/multiple activations
Leaflet, Catalogue - A powerful tool to be distributed during the events and seminars, to familiarize with the core
&HOW &HOW
message & brand.
Our Network & Reach Vehicle campaign - Sets the brand floating across the target areas. Again it creates a mouth to mouth publicity.
A well knit network all across India in over 75 cities. Equipped to manage activities of any scale.
Having presence in all metros, Tier I, II & III cities & towns. Response Management - Effective support for customer relation management and telemarketing.
Any other supporting activity - Cinema Slides, Sales Slides, Presentation Slides, Freebies, Tokens, Gifts,
Our Network Sampling
Our Reach
Events and other promotions - 5W1H conducts crowd pulling activities where the target can’t resist coming to
you to creates a buzz and floats your name across. Such events ensure enthusiastic participation and generates good
referrals
Outdoors - Out doors arrest the attention of the target visually by pleasant, hard to miss out of home displays like
hoardings, ambient media
3 Company Profile 4 Company Profile
4. WHO WHO
An Group venture An Group venture
Showcase Showcase
WHAT
Mall Activation:Accuvue (johnson & johnson)
• Objective of the activity to popularize the brand and
generates trials for Acuvue Lenses.
• 12 Malls were covered across 3 cities - Kolkata,
WHAT
Corporate Activation: JJVC
• Eye Care camps at Corporates with min employee
strength of 500+ for generating trials for Acuvue
Lenses
• Eye Check-up, Eye spa, Counselling session for all
employee of the Corporate by Optometrists
WHEN WHEN
Hyderabad, Bangalore
• Starting from Corporates of Delhi, now the activity is
• 2000+ customers registrations
being conducted at the Top 6 metros
Hospital Branding: Dettol Door to Door Activity: Apollo Hospitals &
• A Hygenic Awareness Drive at Hospitals & Chemist
Allahabad Bank
associating with Dettol • D2D activity covering all Grade A, B areas of Delhi
• Personal approaching Households and informing on
• Branding at 1600 Hospitals & 1200 Chemists in Delhi-
WHERE WHERE
the scheme and benefits with Apollo health Cards &
NCR, Kolkata, Mumbai, Hyderabad & Vijaywada
leads for new accounts for Allahabad Bank
• Outdoor Branding for Dettol and Individual Hospitals • Campaign won “Apollo Innovation & Quality Awards”
& Chemists for neighborhood Preferred Card CTD Campaign
Launches & Press Conference: Pearls In Store & Out Store Activity: Acuvue
• Launch party for signing up of Brett Lee as Brand • Ongoing Brand Promotion exercise being done for
WHY WHY
Ambassador of Pearls Group Johnson & Johnson Acuvue Lenses in Multiple cities
• Press Conference and Journalist meet attended by • Eye Check up, Counselling & Fees Trial by optometrist
more than 30 TV Channels and 15 Newspapers &
magazines representatives. • Data shared with the client
Road Show: Mangalayatan University Delhi Golf Club Activity: Thomas Cook
&HOW &HOW
• 3 Canters covering 11States & 75 cities & town • Promotions of a High end Luxury Cruise Liner
in 30 months promoted by Thomas Cook
• Targeting Schools, Colleges, Coaching Centres, • Tie up with Delhi Golf Club for promotion of the
Markets Packages offered
• Quiz contest conducted, 75,000 data generated • A weekend long activity at the Golf Club, touching
base with their patrons
Road Show: Johnson & Johnson Exhibitions: Acuvue
• 10 day activity in Bangalore, Kolkata, Hyderbad • A range of POP & POS solutions right from design to
covering all major markets, colleges and malls execution for various exhibitions & conferences.
• Customer data generated and routed to the JJVC • Fabrication done for 1 day to week long exhibitions &
opticians the local areas conferences at Pragati Maidan, Hotel Ashoka, Hotel
ITC Maurya & Birla Auditorium at Jaipur.
5 Company Profile 6 Company Profile
5. WHO WHO
An Group venture An Group venture
Showcase Showcase
WHAT
Youth Events & Contests: Mangalayatan
University & Acuvue
• A social initiative conducted targeting Youth,
sponsored by Mangalayatan University
• More than 5000 participants, and they were
WHAT
Seminar: Mangalayatan University &
Resonance (Kota)
• Career Counseling seminar - Coverage 40 cities in 12
states for Mangalayatan University (Aligarh) &
Resonance (Kota)
WHEN WHEN
• Data generated - 10000 students of 12th standard &
acknowledged by certificates
college
• Free Eye Care camp conduced in various colleges. • Total attendance - 12000
Merchandising & POS: Acuvue Internet Café Activation: Mangalayatan
University
• Merchandising, POS material production and
• Objective - Branding Activity in Cyber Cafes focussed
deployment with a Pan India coverage of the Top 30
on the students
cities
WHERE WHERE
• Activity - Posters & Mouse Pads at Cafes
• For Acuvue the activity was done covering the Top 5 • Innovation Café Soft- A cyber café management
metros and 5 tier 1 cities software was developed and installed at individual
cafes coverage 13 states, 53 cities, 3500 cyber cafe
Out of Home (OOH): Mangalayatan College Camps: johnson & johnson vision
University care
WHY WHY
• Hoarding & Bus Branding Activity • Acuvue lenses trials & promotions conducted at
• Coverage states - 16 & Nepal college campuses.
• Coverage city -65 cities
• Hoarding sites - 164, Bus Branding -38
Dealers Meets: johnson & johnson Eye Care Camps: johnson & johnson vision
care
&HOW &HOW
• Multiple Dealer Meets in 5 cities - Delhi, Kolkata,
Bangalore, Hyderabad and Chandigarh • Eye Care Camps conducted at various colleges,
Schools and Hospitals promoting generic eye care,
• Participation by250+ dealers conducting eye tests and promoting the brands
Sales Promotions: Choc On Other: Acuvue, Resonance, Mangalayatan,
• A launch and paid sampling drive for the newly ModArt, CrackPMT.com, Elsevier
launched Choclate bar Choc On • Leaflet Distribution •Banners Deployment
• Started at Delhi with 50 locations and spread to • News Paper Inserts •Postering
Punjab, Haryana , Dehradun
• Stickers •Canopy
• A total 100+ man power used for promotions in 3
months • Van Publicity •Retail Sales Promotion
7 Company Profile 8 Company Profile
6. WHO
An Group venture
Clients
WHAT
Some of our prestigious clients
WHEN
WHERE
GREATER NOIDA, DELHI NCR
MANGALAYATAN
UNIVERSITY
Touching Hearts, Building Confidence.
WHY BANSAL CLASSES
P R I VAT E
IDEAL FOR IITJEE SCHOLARS
L I MI TE D
&HOWInstitute of Engineering and Technology (VIET) UPTU CODE: 096 &
ROYAL ORCHID
Institute of Technology (VIT) UPTU CODE: 286
Under the aegis of Vishveshwarya Group of Institutions
FORT RESORT- MUSSOORIE
11 Years of Excellence BHARTI A
Opport
unities
u nleashed
9 Company Profile
7. WHO WHO
An Group venture An Group venture
Teams Teams
WHAT WHAT
PAN INDIA: Name Designation Location Target Area KRA
Name Designation Location Target Area KRA West & Central - Mumbai, Maharastra, Gujrat, MP & Chattisgarh
Niraj Kumar Poddar Vertical - Head New Delhi PAN India, Nepal, Marketing & Operations
Sri Lanka & Bangladesh Anupam Singh Asst. Reg. Coordinator Mumbai Mumbai, Thane & Pune Comm. & Operations
Alok Pandey Asst. Reg. Coordinator Mumbai Maharastra Comm. & Operations
North - Delhi & NCR, J&K, HP, Punjab, Haryana, Chandigarh, UP, Uttrakhand & Rajasthan Rahul Vyas Asst. Reg. Coordinator Indore MP & Chattisgarh Operations
Saurabh Sharma Manager New Delhi PAN India Buss. Development Sandeep Kumar Asst. Reg. Coordinator Raipur Chattisgarh Operations
Abhay Jain Asst. Reg. Coordinator Pune Pune Operations
WHEN WHEN
Gaurav Gupta Asst. Manager New Delhi Delhi & NCR Comm. & Operations
Vipul Rathod Associate Rajkot Gujrat Operations & Resource
Navin Tiwari Asst. Manager New Delhi Delhi & NCR Operations
Krunal Desai Associate Ahmedabad Gujrat Operations & Resource
Abhay Pandey Sr. Executive New Delhi Delhi & NCR Operations & Resource
Sandeep Nahar Associate Indore MP, Chattisgarh & Bidarvha Operations & Resource
Nimish Chaturvedi Asst. Reg. Coordinator Chandigarh Chandigarh, Punjab, Operations & Resource
Haryana, HP & J&K Kamaal Sheikh Associate Mumbai Mumbai & Pune Operations
Team - West 1
Sanjay Mathur Asst. Reg. Coordinator Jaipur Rajasthan Operations & Resource
Executives/Promoters - Male & Female Mumbai Mumbai, Thane, Operations
Ramesh Sharma Sr. Executive Kota Rajasthan & MP Operations & Resource Navi Mumbai & Pune
Imran Hussain Sr. Executive Lucknow UP & Uttranchal Operations & Resource Team - West 2
WHERE WHERE
Deepak Gera Associate Shimla HP & J&K Operations & Resource Executives/Promoters - Male & Female Maharastra Nagpur Operations
Vimal Kumar Associate Chandigarh Punjab & Haryana Operations & Resource Team - Central India 3
Muni Tandon Associate Lucknow UP & Uttranchal Operations & Resource Executives/Promoters - Male & Female Central India Indore, Bhopal, Operations
Team - North 1 Gwalior, Jabalpur,
Raipur, Bhilai & Bilaspur
Executives/Promoters - Male & Female North Delhi & NCR, Operations
Chandigarh, Ludhiana, South - AP, Tamilnadu, Karnataka, Kerala
Jallandhar, Shimla, Surya V. Reg. Coordinator Hyderabad AP, Karnataka Communication
Jammu, Karnal, Sonipat, Md. Khutub Coordinator Hyderabad Hyderabad & AP Operations
Team - North 2 Ravi Surangini S. Sr. Executive Vijaywada Vijaywada & Guntur Operations
WHY WHY
Executives/Promoters - Male & Female North Lucknow, Varanashi, Operations Sanjeev Kumar Asst. Reg. Coordinator Bangalore Karnataka Operations
Allahabad, Jhansi, Suraj Kumar Sr. Executive Chennai Chennai Operations
Gorakhpur, Agra,
Mathura, Bareli, Shekhar Chlawadi S. Sr. Executive Bangalore Bangalore Operations
Moradabad, Jaipur, Narendr Mishra Associate Bangalore Karnataka Operations
Kota, Jodhpur, Udaipur P. Sista Associate Hyderabad AP Operations
East - West Bengal, Orrissa, Bihar, Jharkhand, Assam & NE N. Shreedhar Associate Chennai TN, Kerala & Sri Lanka Operations
Reaz Ahmend Zonal - Head Kolkata East & Bangladesh Operations Team - South 1
Kunal Ghosh Asst. Reg. Coordinator Kolkata Kolkata, WB Comm. & Operations Executives/Promoters - Male & Female AP Hyderabad, Vijaywada Operations
&HOW &HOW
Vijay Kumar Asst. Reg. Coordinator Patna Bihar Operations & Guntur
Team - South 2
Rakesh Kumar Regional Coordinator Ranchi Jharkhand & Bihar Operations
Executives/Promoters - Male & Female TN Chennai, Coimbtore Operations
Hemant Associate Kolkata WB
Team - South 3
Ashish Associate Patna Bihar & Jharkhand Operations & Resource
Executives/Promoters - Male & Female Karnakata & Bangalore, Mysore,
Shahid Associate Patna Bihar & Jharkhand Operations & Resource Kerala Kochin, Kozhikode,
Team - East 1 Trivandrum
Executives/Promoters - Male & Female WB, Orrissa, Kolkata, Siliguri, Operations
Assam & NE Guwahati, Silchar
Bhubneshwere, Cuttuck,
Agartala
Team - East 2 An Group venture e&p
Executives/Promoters - Male & Female Bihar & Jharkhand Patna, Bhagalpur,
Mujaffarpur, Gaya,
Dhanbad, Ranchi,
Jamshedpur, Bokaro,
(5W1H)
events & promotions
Hajaribag, Ramgarh Cantt.
H.O.: 12, Community Centre, 3rd Floor, Mayapuri Phase 1, New Delhi 110064
Tel.: 011 47661000 [100 lines] Fax: 011 45566353 E-mail: info@5w1h.in Web: www.5w1h.in
10 Company Profile Offices at: New Delhi, Kota-Rajasthan, Lucknow, Jaipur, Kolkata, Mumbai, Patna, Indore, Hyderabad, Vijayawada
