Real estate marketers that question the relevance of social media need to know the benefits they can reap if they approach social media marketing in a strategic, purposeful way. Savage Brands spoke to a collection of Houston commercial real estate marketers about the process for leveraging social media well. For a complete transcript of the presentation, email smcpherson@savagebrands.com.

1. Monday, March 10, 14

2. SAVAGE BRANDS
Who We Are & What We Do
Monday, March 10, 14

3. WHY Social Media in Real Estate?
Monday, March 10, 14

4. BECAUSE
IT’S ALL ABOUT
COMMUNITY
Monday, March 10, 14

5. NOT JUST BECAUSE
Everyone Else Is Doing it
Monday, March 10, 14

6. Harvard Business Review Analytics Services Report
Monday, March 10, 14

7. When you engage in social media purposefully you increase
Brand awareness
Company reputation
Web traffic
Lead generation
Monday, March 10, 14

8. Benefits
Increased Exposure
Increased Traffic
Provided Marketplace Insight
Developed Loyal Fans
Generated Leads
Improved Search Rankings
Grown Business Partnerships
Reduced Marketing Expenses
Improved Sales
0 22.5 45 67.5 90
75%
69%
58%
61%
47%
65%
43%
54%
89%
2013 Social Media Marketing
SocialMediaExaminer.com Industry Report
Monday, March 10, 14

9. WHAT should you do?
Monday, March 10, 14

10. Goals Strategy Measurement
Approach
Do you need to:
• Establish thought
leadership?
• Build awareness?
• Drive sales?
• Reach a new audience?
• Build loyalty and trust?
• What should this be
telling about your brand?
• What are your
conversation pillars?
• What does it look like to
broadcast vs sharing vs
engaging?
• What are your meaningful
measurements?
• How should you link
metrics back to goals?
Monday, March 10, 14

11. Find your “Hotspot”
Brand
Experience
Brand
Position
Audience
needs
Your
Conversation
Pillars Live Here
Monday, March 10, 14

12. Find your “Hotspot”
Brand
Experience
Brand
Position
Audience
needs
Your
Conversation
Pillars Live Here
Key care-abouts What is your personality?
Tone of voice?
Your expertise, differentiator
Monday, March 10, 14

13. Find your “Hotspot”
Credible
Authentic
Valuable
Timely
Monday, March 10, 14

14. • Resist the temptation to
push overly promotional
messages
• Keep your brand
messages clear by
adhering to your
conversation pillars
Clarity
• Don’t always write about
yourself – write about
your customers and your
industry
• Always be giving and
generous with your ideas
Community
• Balance your editorial
calendar’s messages
• Keep a regular schedule
Consistency
Conversations
Monday, March 10, 14

15. HOW do you do it?
Monday, March 10, 14

16. Think like a GARDENER.
Monday, March 10, 14

17. > Recruiting – Facebook, LinkedIn
> Thought-leadership – LinkedIn, Twitter
> Communities – Twitter (#hashtags), LinkedIn & Facebook Groups
Plan your garden.
Monday, March 10, 14

18. Content calendar
Monday, March 10, 14

19. > Proactive content creation (automate)
> Respond positively (do not automate)
> React to negatives (do not automate)
Invest in maintaining it.
Monday, March 10, 14

20. Measure your harvest.
> Compare results against expectations
> Tell a story with your data
> Adjust your plan accordingly
Monday, March 10, 14

21. > Create your plan
> Consistently invest in your community
> Measure, analyze and adjust
Effective social media
Monday, March 10, 14

22. SAVAGE PURPOSE
We believe that by helping companies
deliver on their purpose we are
revolutionizing Corporate America.
Monday, March 10, 14

23. For more information please
contact Savage Brands at 713-522-1555.
Robin Tooms
VP, Strategy, Principal
Chris Adams
Account Manger and Brand Strategy
Sara McPherson
Marketing Communications Specialist
Monday, March 10, 14