This document evaluates the first draft of a can design by Savannah Hardwick. It notes that the bold stripes and color scheme are effective at attracting attention. However, the main text is difficult to read due to the font, size, and changing placement on the can. The next draft will focus on improving the readability of the text by experimenting with font, color, and consistent placement. It will also add more nutritional information and a bar code to make the design seem more realistic.
3. What is going well will the design?
This initial design is based form
one of my rough designs I had
originally made. I like the way
the stripes on the can make it
look very bold and in your face, I
think this will be attractive to the
target audience and will gain
people attentions. I also really
like the design of the nutritional
information, having it separate
from the design on a white
background, but keeping the
colour scheme of orange and
blue within it. I like the way that
it looks kind of more
professional, which I think shows
the importance of it, but the
copy itself is very informal.
4. What are the areas for improvement?
I think that the main text on the
can design can be
improved, specifically the font
and the size of it. I think that the
font and the colours of the text
don’t stand out enough and sort
of blur into the background of
the can itself. I think I might try
this text in a solid text, and in
white to see how it effects how
you read it. I also think that the
placement of the text could be
improved, because it changes
sides as you go down the can, I
think it can be difficult to
read, especially because of the
font and the colour of the text.
5. What developments could I make with
the next draft?
On my second draft I intend to work on
the colour, font and placement of the
main copy on the can. I think that by
doing this, it will help the readability
of the text and will help consumers
see what the product Is more clearly,
as at the moment it can be unclear. I
will also try out different colours,
specifically white because I think that
it will stand out against the bright
colours of the can but still be in
keeping with the theme and the
colour scheme. I am also going to try
and find more nutritional information
as well as double checking the
information I already have to ensure
that it is correct. I also want to add a
bar code on the can somewhere to
make the design seem more life like.
