In this talk, we will present different components of an online visibility campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of company's online activities. Finally, we will answer the main subject question: Why every business should care about their online presence?

1. ONLINE
PRESENCE
Why every business should care about their
14TH NOVEMBER 2017 | WARWICK BUSINESS SCHOOL
Rad Paluszak
Director of SEO at SUSO Digital

2. Online Presence

3. Website
Online Presence
company website
corporate portal
e-commerce / online shop
blog / affiliate website
landing page
// ...

4. OK, I HAVE IT, WHAT NEXT?

5. HOW DO I MAKE MONEY?
SELL
PRODUCTS
SELL
SERVICES

6. WHAT DO I NEED TO SELL?
VISIBILITY POPULARITY
ONLINE PRESENCE

7. VISIBILITY

8. POPULARITY

9. ONLINE VISIBILITY CAMPAIGN

10. Channels
Social media
Pay-Per-Click
YouTube
SEO

11. 1.871 B
ACTIVE FACEBOOK USERS
WORLDWIDE (JAN 2017)
475
950
1,425
1,900
Facebook
W
hatsApp
M
essenger
W
eC
hat
Instagram
Tum
blr
Tw
itter
Snapchat
Skype
Pinterest
LinkedIn
0

12. MILLENIALS AND SOCIAL MEDIA

13. BRANDS USING SOCIAL MEDIA

14. BRANDS USING SOCIAL MEDIA

15. BRANDS USING SOCIAL MEDIA

16. BRANDS USING SOCIAL MEDIA

17. Channels
Social media
Pay-Per-Click
YouTube
SEO

18. 92.49% Google Search Engine global share

19. PPC vs AdWords Interest over time

20. ~ 96% of the overall revenue Google makes from advertising

22. GOOGLE ADS EXAMPLES

23. GOOGLE ADS EXAMPLES

24. FACEBOOK ADS EXAMPLES

25. PPC ADS EXAMPLES

26. Channels
Social media
Pay-Per-Click
YouTube
SEO

27. DESKTOP VS MOBILE

28. DESKTOP VS MOBILE

30. YOUTUBE BRAND VIDEOS

31. YOUTUBE BRAND VIDEOS
Search: "Allegro English for Beginners"

32. Channels
Social media
Pay-Per-Click
YouTube
SEO

33. IS IT IMPORTANT TO BE RANKING IN THE TOP 10?

34. DESKTOP SEARCH

35. MOBILE SEARCH

36. 40,000 search queries per second
searches per year
2012 2016
searches per day3.5B
1.2T
63,000
5.5B
2.0T

37. LOCAL SEARCH

38. LOCAL SEARCH

39. LOCAL SEARCH

40. Search Engine Optimisation

41. Search Engine Optimisation

42. BRAND
AWARENESS
CAMPAIGNS
Referral Programs
Guest Content & Publishing (eg. LinkedIn
articles)
Infographics
Freemium With Credit
Partnerships
Freebies
Social Media Contests
Unique Personality (eg. personas)
Podcasts
Remarketing
Controversy
Influencer Marketing

43. WHY
EVERY BUSINESS
SHOULD CARE
ABOUT THEIR
ONLINE PRESENCE?

44. Rad Paluszak
/radpaluszak
@radpaluszak
https://paluszak.me
rad@paluszak.me
THANK YOU!
SUSODIGITAL.COM

45. Q&A
SUSODIGITAL.COM