1. The Communications Rainbow Technical spec Functional spec Polls & competition mechanics Copy supply Geolocation / checking in Augmented reality Social gaming Social widgets & applications Wikis and Knowledge aggregation Micro sites Mobile apps Group buying Dynamic Q&A Websites Usability Webinars Accessibility Applications and platforms SEO Affiliate marketing Support communities Design brief Transform-ative Does it raise expectation for the brand or the web? Social Is it worth borrowing, sharing or contributing to? Practical web Vouchers & preferential buying Assets CPC campaigns sCRM Email marketing Advertorials Immersive Do you loose track of time? Images Sponsorship Honest are you telling users the truth? Business change objectives Interactive & gaming ads Video (Explanations, tutorials, virals, product demos) Online advertising User insights Banners (web advertising) Audio (podcasting) Tactical mix Authentic Does it seem genuine, on brand? Content marketing Relevant Is it useful to specific users? Text (blogging, micro blogging) Creative brief Print media Content plan Behavioural change Metrics and targets Quall & Quant Social bookmarking Focus groups TV Influencer outreach Radio Online PR Construct- ivist Does it merge Marketing with art? Adaptive Does it respond to a users involvement? Listening and engagement Radio Desk & subject Meme tracking Content mix Funnel analysis Book Definition Data auditing Outdoor Advertising Creative guidelines Proposition API development Offline PR Data web marketing Need state analysis Project Initiation document Project plan Competitor analysis Persona development Semantic mark-up of data Direct mail Local Does it begin at the grassroots? Fresh Does it inspire a feeling or emotion? Techno- Graphic profile Online listening Trend monitoring Marketing need (brand / direct / influencer) Touch point analysis Segmentation model 3d printing and rapid prototyping Social media policy Point of sale Environmental analysis Essence Product development SWOT Markets Social business model Customer journeys Customers Audit Crowd sourced product design Pop up shops Strategy Engagement Understanding Core competencies Products Ideas filters Tactics Docs Research Brand strategy Marketing strategy Business strategy Planning Products all © 2010 Mark Bjornsgaard | strategicdigitalthinking.blogspot.com