Contenu connexe Similaire à How Airbnb disrupts the lodging industry and what you can do about it (20) How Airbnb disrupts the lodging industry and what you can do about it1. HOW AIRBNB DISRUPTS THE LODGING INDUSTRY
AND WHAT YOU CAN DO ABOUT IT
Dimitris Savvakos, Creative Director, OgilvyOne Athens
16. “Α increase in Airbnb supply
in a given area results in a
decrease in hotel
room revenue.”
University of Boston
19. Every night Airbnb’s community
offers more rooms than the
world’s largest hotel business,
Intercontinental Hotel Group.
24. “Disruption is not just
about finding a new
product or revenue
stream; for some
companies it will be
about survival.”
Airbnb's CEO
26. THINK LIKE A STARTUP
Start making your hotel relevant today
32. Use a chat service
such as WhatsApp
to offer one-to-one
support to your
customers.
41. “Advertising is not longer
about the stuff that you make,
but about the stories you tell.”
Seth Godin
42.
(Think like a STARTUP).
Invest in
technology.
Connect with
the local
community.
Follow the
customer
journey.
Tell sharable
stories.
Use the sharing
economy.