Marketing campaign for a popular food delivery service called HungryNaki in Bangladesh. Talks about how to defeat FoodPanda. Winning slides for the second round of IIBC 2015.

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77. Shopping Bags
Traffic (average per month) 98,000
Bounce Rate (26.3%) 25,774
Customers Ordering 72,226
Expected Final Order (70%) 50,558 7,584 60,670
Expected Orders above 1000 Taka (15%) 7,584
Bag per customer (1 bag) 7,584
Cost (Per bag Tk. 8) 60,672
Fridge Magnets
Service Mistakes (5%) 2,528
Cost (Per magnet Tk.10 ) 25,279
Leaflets
Total Leaflets 50,558
Cost (Per Leaflet Tk. 1.5) 75,837
Facebook Posts Boost
Posts 30
Cost per post 1,170
Fixed Post 35,100
Misc 10
Total cost 46,800
Videos
5 videos (each 15,000) 200,000

78. HungryNaki FoodPanda
Alexa Traffic Rank 274,528 189,895
Rank in Bangladesh 1,723 1,009
Bounce rate 26.30% 32.10%
Daily pageviews per vistor 3.70 3.50
Daily Time on Site 5:09 4:09
Search visits 13.70% 25.50%
Keywords hungry naki (16.46%),
foodpanda bd (11.37%).
Online food order
(10.76%), home delivery
(10.34%), hungry (8.29%)
foodpanda 39.13%, food
panda 10.67%, free home
delivery 5.06%, foodpanda
dhaka (4.36%), home
delivery (3.06%)
Upstream Sites facebook.com (23.5%),
google.com.bd (18.5%),
google.com (12.3%),
foodpanda.com.bd (8.0%)
google.com.bd (29.8%),
google.com (17.6%),
facebook.com (11.0%),
foodpanda.com (7.5%),
googleadservices.com
(3.9%)
Sites Linking In 46 68