Social Media Marketing Report
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The document discusses how social media marketing helped boost business for small businesses. It notes that 60% of small businesses reported increased exposure and were twice as likely to find qualified leads through social media. Specifically, it discusses how a pre and post Twitter push, viral YouTube videos, an interactive website, and coverage on 1000+ blogs helped drive $80 million in shoe sales for a company. It emphasizes having a clear plan, using multiple platforms, having a clear point of view, engaging people, and measuring performance for an effective social media strategy.
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Social Media Marketing Report
- 2. • • • • • •
- 3. + 3
- 4. 40 35to44
- 5. 30% LINKEDIN 78% TWITTER 75% FACEBOOK 13% FLICKR 22% BLOGS 5
- 6. % Small Businesses Reported… 60% Increased business exposure decreased marketing costs 2x As likely to find Qualified leads
- 7. 38,000,000 Guilty as charged.
- 8. • Pre & Post-Launch Twitter Push • 20+ Viral YouTube Videos • KSWISS Interactive Website • 1,000+ Indie Blogs Covered Story
- 9. my $80 shoe purchase Would never have happened without social media
- 15. “ ”
- 16. • • • • •
- 17. “ ”
- 19. PLAN PLATFORMS POINT-OF-VIEW PEOPLE PERFORMANCE
- 20. PLAN PLATFORMS POINT-OF-VIEW PEOPLE PERFORMANCE
- 27. SUGGESTIONS
- 28. 1. 2.
- 29. PLAN PLATFORMS POINT-OF-VIEW PEOPLE PERFORMANCE
- 32. • • • • • • • • • • • • • • •
- 34. PLAN PLATFORMS PEOPLE POINT-OF-VIEW PERFORMANCE
- 36. • • • • • • • • •
- 39. • • • • •
- 41. PLAN PLATFORMS PEOPLE POINT-OF-VIEW PERFORMANCE
- 49. # one
- 51. • • • • • • •
- 53. #
- 54. tech-savvy 1 2 3
- 55. 1 • • •
- 56. 1 top reason to use: Top reason to keep looking:
- 61. #
- 63. Quick Tips: launching your Blog • •
- 64. F o u r #
- 66. #
- 68. #
- 69. 4
- 72. • • •
- 73. #
- 74. Niche content or audience targeted sites: Family, Beach, Custom Cruises, Baby Boomer Travel, etc.
- 75. #
- 76. #
- 77. #
- 78. 11 #
- 79. 13 # # twelve
- 80. Quick Tips: creating unique, rich Blog content • • • • • • •
- 81. • • •
- 86. #
- 88. #
- 89. PLAN PLATFORMS POINT-OF-VIEW PEOPLE PERFORMANCE
- 90. 1. • Following/Follower Ratio; Klout Score; Facebook Page Likes, Blog Subscribers; Site Traffic; LinkedIn Connections; Mentions 2.
- 91. Manage+Measure: Free Version: Limited Features Pro Version: $5.99/month
- 92. MANAGE+MEASURE:
- 94. Tool #1:
- 95. Tool #2:
- 96. Tool #3:
- 97. Tool #4: category: location-BASED Why it rocks: list your agency’s BUSINESS listing free & improve findaBILITY OF YOUR LOCATION + IMPROVE SEO
- 98. Tool #5:
- 99. Tool #6:
- 100. Tool #7:
- 101. Tool #8:
- 114. • • • • •
- 115. ”