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Crafting a Successful Social Media Strategy

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Using social media is not the same as having a strategy to use them effectively for your business. Learn how to find your potential customers online, leverage the influencers in your network, and funnel traffic to your website for sales and leads

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Crafting a Successful Social Media Strategy Sarah Worsham Web Strategist & CEO Sazbean Consulting Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
a little about me... Web Strategist, Geek, Entrepreneur, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order) what that means... I help companies and organizations grow online by creating digital strategies based on customized analysis and achievement of business goals. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Overview • What makes a strategy successful? • Start with your Business • Social Media Strategy • Example Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
What makes a strategy successful? photo by pshutterbug @ Flickr CC - http://www.flickr.com/photos/pshan427/2331162310/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Define Your Business photo by b0r0da @ Flickr CC - http://www.flickr.com/photos/boroda/493020048/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Set your Goal photo by viZZZual.com @ Flickr CC - http://www.flickr.com/photos/vizzzual-dot-com/2655969483/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Who are your customers? photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Marketing & Messaging photo by NatalieMaynor @ Flickr CC - http://www.flickr.com/photos/nataliemaynor/2539937014/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Social Media Strategy Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Identify Your Base of Operations photo by gregwest98 @ Flickr CC - http://www.flickr.com/photos/gregwest98/3733687366/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Find Your Audience & Listen photo by Pop!Tech @ Flickr CC - http://www.flickr.com/photos/poptech2006/2968820581/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Who are Your Influencers? photo by icDJs @ Flickr CC - http://www.flickr.com/photos/icaz/201966162/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Find Your Satellites photo by Sarah Worsham © All rights reserved Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Create a Content Strategy photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Implementation photo by kevindooley @ Flickr CC - http://www.flickr.com/photos/pagedooley/2331236780 Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Measure & Improve photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Example: Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Business Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Business Sazbean Internet & Business Knowledge Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Business Sazbean Increase Revenue by 20% in Internet & 2010 Business Knowledge Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Business Business Owners, Sazbean Marketing & PR Professionals Increase Revenue by 20% in Internet & 2010 Business Knowledge Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Business Business Owners, Sazbean Marketing & PR Professionals Increase • Increased Sales Revenue Online by 20% in • Increasing ROI of 2010 online tactics Internet & Business Knowledge Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Business Business Owners, Sazbean Marketing & PR Professionals Increase • Increased Sales Revenue Online by 20% in • Increasing ROI of • Passionate, Geek, online tactics Internet & 2010 Strategic Business • Professional Experience, Knowledge Degrees, Testimonials • Deep technical understanding with a 10,000ft view of how to reach Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC destination
Social Media Strategy Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Base of Operations Sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Satellites Twitter Facebook LinkedIn Sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Content Strategy Twitter Facebook LinkedIn Sazbean.com • Internet, Marketing & Technology News & Tips • Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere • Podcast 1/week • Newsletter monthly Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Implementation Twitter • Request a Quote • Register for Webinar • Signup for Newsletter Facebook LinkedIn Sazbean.com • Internet, Marketing & Technology News & Tips • Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere • Podcast 1/week • Newsletter monthly Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Start with Business 1. Define Your Business 2. Set Your Goal 3. Who are Your Customers? 4. Define Benefits Let’s 5. Marketing & Messaging Review! Social Media 1. Identify Home Base 2. Find Your Audience & Listen 3. Who are Your Influencers? 4. Identify Your Outposts 5. Create a Content Strategy 6. Implementation 7. Measure & Improve Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
To Learn More: Sazbean.com blog, podcasts, upcoming webinars SazbeanConsulting.com Internet Marketing & Strategy Recommended Reading: Social Media Marketing: An Hour a Day by Dave Evans (amazon affiliate link) Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Connect with me... SazbeanConsulting.com Blog: Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Crafting a Successful Social Media Strategy

  • 1. Crafting a Successful Social Media Strategy Sarah Worsham Web Strategist & CEO Sazbean Consulting Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 2. a little about me... Web Strategist, Geek, Entrepreneur, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order) what that means... I help companies and organizations grow online by creating digital strategies based on customized analysis and achievement of business goals. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 3. Overview • What makes a strategy successful? • Start with your Business • Social Media Strategy • Example Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 4. What makes a strategy successful? photo by pshutterbug @ Flickr CC - http://www.flickr.com/photos/pshan427/2331162310/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 5. Define Your Business photo by b0r0da @ Flickr CC - http://www.flickr.com/photos/boroda/493020048/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 6. Set your Goal photo by viZZZual.com @ Flickr CC - http://www.flickr.com/photos/vizzzual-dot-com/2655969483/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 7. Who are your customers? photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 8. Marketing & Messaging photo by NatalieMaynor @ Flickr CC - http://www.flickr.com/photos/nataliemaynor/2539937014/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 9. Social Media Strategy Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 10. Identify Your Base of Operations photo by gregwest98 @ Flickr CC - http://www.flickr.com/photos/gregwest98/3733687366/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 11. Find Your Audience & Listen photo by Pop!Tech @ Flickr CC - http://www.flickr.com/photos/poptech2006/2968820581/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 12. Who are Your Influencers? photo by icDJs @ Flickr CC - http://www.flickr.com/photos/icaz/201966162/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 13. Find Your Satellites photo by Sarah Worsham © All rights reserved Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 14. Create a Content Strategy photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 15. Implementation photo by kevindooley @ Flickr CC - http://www.flickr.com/photos/pagedooley/2331236780 Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 16. Measure & Improve photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 17. Example: Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 18. Business Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 19. Business Sazbean Internet & Business Knowledge Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 20. Business Sazbean Increase Revenue by 20% in Internet & 2010 Business Knowledge Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 21. Business Business Owners, Sazbean Marketing & PR Professionals Increase Revenue by 20% in Internet & 2010 Business Knowledge Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 22. Business Business Owners, Sazbean Marketing & PR Professionals Increase • Increased Sales Revenue Online by 20% in • Increasing ROI of 2010 online tactics Internet & Business Knowledge Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 23. Business Business Owners, Sazbean Marketing & PR Professionals Increase • Increased Sales Revenue Online by 20% in • Increasing ROI of • Passionate, Geek, online tactics Internet & 2010 Strategic Business • Professional Experience, Knowledge Degrees, Testimonials • Deep technical understanding with a 10,000ft view of how to reach Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC destination
  • 24. Social Media Strategy Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 25. Base of Operations Sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 26. Satellites Twitter Facebook LinkedIn Sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 27. Content Strategy Twitter Facebook LinkedIn Sazbean.com • Internet, Marketing & Technology News & Tips • Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere • Podcast 1/week • Newsletter monthly Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 28. Implementation Twitter • Request a Quote • Register for Webinar • Signup for Newsletter Facebook LinkedIn Sazbean.com • Internet, Marketing & Technology News & Tips • Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere • Podcast 1/week • Newsletter monthly Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 29. Start with Business 1. Define Your Business 2. Set Your Goal 3. Who are Your Customers? 4. Define Benefits Let’s 5. Marketing & Messaging Review! Social Media 1. Identify Home Base 2. Find Your Audience & Listen 3. Who are Your Influencers? 4. Identify Your Outposts 5. Create a Content Strategy 6. Implementation 7. Measure & Improve Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 30. To Learn More: Sazbean.com blog, podcasts, upcoming webinars SazbeanConsulting.com Internet Marketing & Strategy Recommended Reading: Social Media Marketing: An Hour a Day by Dave Evans (amazon affiliate link) Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 31. Connect with me... SazbeanConsulting.com Blog: Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC