European creation in Fiction: Local success, global access
1. European Fiction:
Local success, Global access
Sahar Baghery
International TV Formats & Contents Director
@SBaghery
Série Series
02/07/2014
2. World of Fiction, Fiction in the World
European creation goes upmarket
International appeal
Multitasking, Social TV, game changers: the new economic model
Summary
4. World of fiction, fiction in the world
Fiction: a driving genre worldwide
Top 10 programs in 2013 by genre (excluding sport)
(based on the number of occurrences in %)
70 territories included in the analysis.
2012: 41%
37%
ENTERTAINMENT
2012: 21%
21%
FACTUAL
42%
FICTION
2012: 38%
Soap Opera
2012: 10%
6%Telenovela
2012: 6%
14%
Movie
2012: 13%
3%
TV Movie
2012: 3%
2%
Sitcom
2012: 3%
1%Cartoon
2012: 2%
61%Series
2012: 63%
13%
Top 10 all genres (except sport) rankings in 70 territories:
Armenia, Australia, Austria, Azerbaijan, Belarus, Belgium (North & South), Bosnia, Bulgaria, Canada (Québec & English), China, Croatia, Cyprus, Czech Republic, Denmark,
Dominican Republic, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan (Kansai, Kanto, Nagoya), Kazakhstan, Latvia,
Lebanon, Lithuania, Macedonia, Malaysia, Moldova, Mongolia, Morocco, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia,
Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland (French, German, Italian), Taiwan, Thailand, Turkey, UAE, UK, Ukraine, USA, Venezuela, Vietnam.
Il
Fiction
World Europe
3:14 3:54
12 3
2013
Source: Eurodata TV Worldwide / One Television Year In The World 2014 / Relevant partners
5. 46%
8% 17%
3%
21% 3%
51% 72% 80%
Original Adaptations Imports
Local series dominate new launches
2012 and 2013 launches in 20 territories:
Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Israel, Italia, Japan, Netherlands, Poland, South Korea, Spain, Sweden, Turkey, UK, USA, Venezuela
68%
Of which are
local creations
>4,000
Programs launched in
2013
20 territories,
185 channels
36%
Fiction
(excl. movies)
40%
FactualEntertainment
24%
+2 pts
-1 pt
-1 pt
+3 pts
-2 pts
=
= vs 2012-2 pts vs 2012+2 pts vs 2012
World of fiction, fiction in the world
Source: Eurodata TV Worldwide / NOTA
7. 24%
38% 39%
45%
54% 55%
66% 67%
7% 16% 37% 10% 24% 29% 46% 41%
European creation goes upmarket
Local in Europe : Booster of prime time audiences
% of local series in national offer (in hour) and viewing (in audience) – based on prime time. Period: September 2012 – June 2013
Sweden: SVT1, SVT2, TV 3, TV4, TV6, Kanal 5, Kanal 9
Netherlands: Nederland 1, Nederland 2, Nederland 3, RTL4, RTL5, SBS6, Net5, Veronica, RTL7, RTL8
France: TF1, France 2, France 3, M6, Arte, Canal+, France 4, TMC, NRJ12, NT1, W9, D8
Denmark: DR1, TV2, TV 3, Kanal 4, Kanal 5, TV 2 Charlie, TV 3+, TV 2 Zulu
Germany: ARD, ZDF, RTL, SAT.1, ProSieben, RTL II, Kabel Eins, Tele 5, sixx
Spain: La 1, Tele 5, Antena 3, Cuatro, La Sexta, FDF, Neox, Nova, Nitro, Divinity
Italy: Rai 1, Rai 2, Rai 3, Canale 5, Italia 1
UK: BBC1, BBC2, BBC3, BBC4, ITV, ITV2, ITV3, Channel 4, E4, Channel 5, Sky1, Sky Atlantic
.
Sweden FranceNetherlands Spain Italy UKGermanyDenmark
% Hours of local series in prime time
% Audience of local series in prime time (Total Individuals)
Source: Eurodata TV Worldwide / Scripted Series Report 2013 / Relevant partners
8. European creation goes upmarket
Local hits still lead the way in their own countries
Don Matteo
2000 #1 scripted series
Goede Tijden, Slechte Tijden
1990 #3 scripted series
Cuentame Como Paso
Call The Midwife
BBC Worldwide
Tatort
1970 #1 all genres
Solsidan
Zodiak Rights
Na Dobre I Na Złe
1999 #3 scripted series
MORE +
Period: January - May 2014.
Based on the highest-rated episode of each series.
Source: Eurodata TV Worldwide / Scripted Series Report 2013 / Relevant partners
9. Newcomers hit the ground running
68 4
Kucuk Aga Thicker Than Water The Widower
Mediartrade Atresmedia / Beta Film ZDF Enterprises ITV Studios
DR Sales
VelvetLe Mani Dentro La Citta
European creation goes upmarket
Reached
67.6%
market
share / DR1
Source: Eurodata TV Worldwide / Scripted Series Report 2013 Update 2 / Relevant partners
The Smoke
x3
vs slot
average
on 16-34
Shine International
Number of new original series in national top 15 scripted series ranking
New: Lanched between 01/01/2014 - 31/03/2014
Period: January - May 2014.
Based on the highest-rated episode of each series.
10. The best performing local series are concentrated on the main broadcasters …
Germany – ZDF Italy – Rai 1 France - TF1
811 11
7 6
5
3
78
6
Antena 3
European creation goes upmarket
Ned 1
TV4
Telecinco
Source : Eurodata TV Worldwide / Scripted Series Report 2013 Update 2 / Relevant partners
Period: January - March 2014.
Based on the highest-rated episode of each series.
Number of local series per broadcaster in national top 15 scripted series ranking
11. … But they also boost smaller channels MORE +
Neste SommerSöder Om Folkungagatan
Klovn
Heartless
Mr Sloane
Girls Will Understand
DRG
SBS Broadcasting Network
BBC Worldwide
x3.8
vs slot
average on 2+
x2.4
vs slot
average on
15-34
x2.8
vs slot
average
on 4+
Based on the premiere performance (msh%) compared to the channel’s slot average
European creation goes upmarket
Source: Eurodata TV Worldwide / NOTA / Relevant partners
12. The most popular contents
Action / Thriller
4%
Adventure
Fantastic 1%
Comedy
Sitcom
8%
Drama / Comedy
Drama
25%
Investigation
Procedural
37%
Period Drama
19%
Soap Opera
6%
Nordic World
Period Drama
Thriller Investigation
Beta Film FILM.UA Group
MORE +
The Sniffer
Based on the countries’ top 15 series in 9 territories for the period January-March 2014:
Denmark, France, Germany, Italy, Netherlands, Spain, Sweden, Turkey, UK
European creation goes upmarket
Series Share
+50%
vs slot
Source: Eurodata TV Worldwide / Scripted Series Report 2013 Update 2 / Relevant partners
13. Writers take center stage
Authenticity
Cinema
Characters
Writer’s room
Litterary adaptations
Spin-off
Family
Commitment
Society issues
Universal questions
Fanbase
New narrative codes
Popular culture
Critisicm
Participative
Closeness
Addiction
Scenery
European creation goes upmarket
15. Doctor Who
The Day Of The Doctor – 23/11/2013
Magnificent Century
The Killing Svaty
Global hits breaking frontiers
94
Countries
1,500
Cinemas
BBC Worldwide
NBC Universal Global Agency
Downton Abbey
Top 15 series in 17territories
17.9m
Top 15 series in 12territories
ZDF entreprises
Top 15 best performing imported scripted series in 2013
(based pn the best episode of each series )
> 100
territories
#1 non Scandinavian series
+46% vs slot averageAntena 3
SVT1
TMC +23% vs slot average
DR1
#1 foreign series
Source: Eurodata TV Worldwide / Scripted Series Report 2013 / Relevant partners / Guinness World Records
An international resonance
16. An international resonance
Adaptations from everywhere, to anywhere
60%
Adapted in the
rest of the world
40%
adapted in Europe
33
(22 in 2012)
Adaptations launched in 14 territories (31 channels) in 2012 and 2013:
Argentina, Brazil, Egypt, France, Germany, Israel, Netherlands, Poland, South Korea, Spain, Sweden, Turkey, UK, USA
45%
are European series
Source: Eurodata TV Worldwide / NOTA
17. An international resonance
Adaptations within Europe
Coming soon : Broadchurch (France), New Tricks (Belgium), Real Humans (UK/USA)…
Doc Martin Escenas de Matrimonio Wallander
2013-14 breakthroughs
Established local hits
BBC WorldwideMediasetDigital Rights Group
FremantleMedia Filmax International Shine International
Wentworth Pulseras Rojas (Braccialetti Rossi) The Bridge
Celblok H
#1 scripted
on SBS6
Source: Eurodata TV Worldwide / NOTA / Scripted Series Report 2013 / Relevant partners
18. The Killing
Don Matteo Les Parent (The Parent)
Med Cezir (The OC)It’s Always Sunny in MoscowEl Barco (The Boat)
Imagina International Sales 20th Century Fox 20th Century FoxWarner Bros
Poland, Russia and Turkey: the three major homes of adaptations
#2 scripted
series on CTC
#5 all genres
on 20-34
#4
scripted series
Period: January - May 2014.
Based on the highest-rated episode of each series.
Source: Eurodata TV Worldwide / NOTA / Relevant partners
An international resonance
19. An international resonance
International co-productions: sharing inspiration, talent and budget
Transporter The Series
She’s With Me Anna Karenina
Gomorrah Welcome to Sweden
Lagardere Entertainment Rights
Keshet International Rai Trade
Arrow Films / Beta Film
ITV Studios
‘Internationalisation’ of local series
MORE +
eOne Television
8 million*
* Top 15 best performing imported scripted series in 2013 (based on the best episode of each
series)
Europacorp TV / TF1 internationalSource: Eurodata TV Worldwide / NOTA / Relevant partners
20. An international resonance
A-List talents crossing the borders
Coming soon :
BBC Worldwide
MGM Television
Fargo
11,5
7,7
Pilot
(msh%)
Prime time
(msh%)
+50%
vs. slot average
On young adult 16-44
The Honourable
Woman
BBC Worldwide
CBS Studios
Penny Dreadful Peaky Blinders
Endemol International
Source: Eurodata TV Worldwide / NOTA / Relevant partners
22. 3 individuals in 10 watch a series via a
streaming service at least once a week
Denmark
TV TV on PC
952 436
Average audience (000)
JULKALENDERN: BARNA HEDENHÖS UPPFINNER JULEN
SVT 1 - 07/12
Multitasking, Social TV, game changers: the new economic model
30/06/2014
Multi-screen consumption is growing…
22
24%53%
Of Dutch people
own a tablet
and …
Watch television
on their tablet
+50%
in 1 year
Sources:
Netherlands – Dutch Digital Market Overview / GfK
Sweden – MTG Digital Media
Denmark - Media Development 2013 / DR Audience Research Department’s annual report
31%
Web audience
vs total audience
Sweden
+
United Kingdom
Netherlands
Based on total individuals, total day. Time shifted TV Replay included.
Live
6.2 m Live + 7 days
11.1 m
Live + 28 days
11.6 m
x 1,9
BBC1 – 25/12/2013
Live+VOSDAL
8.3 m
Source: Eurodata TV Worldwide / One Television Year In The World 2014 / Relevant partners
23. Viewers make the show
Multitasking, Social TV, game changers: the new economic model
Hitting hard: the impact of event strategies
20th Century Fox
Mediaset
Bonnie & Clyde (Kabo)
Engaging the viewers
Dutch Features Global Entertainment
Sherlock
BBC Worldwide
Daily series produced
OVERNIGHT
Daily broadcast
+ 130%
vs slot / 15-34
15 episodes
Series average
x2 vs slot (TeleCinco)
In the same country
In several countries
Source: Eurodata TV Worldwide / Multiscreen Report 2014 / NOTA / Relevant partners
Simultaneous launches
24. 30/06/2014
When competition triggers innovation and media consumption
24
NLZiet, the common sVOD platform
Magine, the Swedish ATAWAD
with European ambitions
BBC iPlayer, the preview that
changes measurement
Multitasking, Social TV, game changers: the new economic model
Sherlock: Many happy returns
> 1.5 million
views on the BBC iPlayer & Red Button
Record: 9.2 millions
(Live+VOSDAL)
4.5 million views
Source: Eurodata TV Worldwide / Multiscreen Report 2014 / Relevant partners
25. Partnerships between traditional actors and new entrants
Lilyhammer
Multitasking, Social TV, game changers: the new economic model
Msh% BBC2
x3 / 16-34 / 6 ep.
Source: Eurodata TV Worldwide / Multiscreen Report 2014 / NOTA / Relevant partners
26. In conclusion:
Local Fiction, first step towards international recognition
Immersive universes, interactivity and second screen
An ecclectic know-how and a global success, from comedy to drama,
including investigation or period drama
Europe, core of the development of original creation
Traditional actors – New entrants: a world of opportunities
27. Thank you !
Contact:
Sahar Baghery
International TV Formats &
Contents Director
Tel: +33 (0)6 33 94 44 51
Email: sbaghery@eurodatatv.com
@SBagheryInternational TV
trends
28. Arvingerne (The Legacy)
(Denmark – DR1)
Program performance vs. prime time average
Season 1 - Episode 2, 05/01/2014
Market share % / Individuals 3+
x2.5
vs. slot
average
67,6
27,4
Program(msh%)
Slotaverage(msh%)
PrimeTime
DR Sales
Source: Eurodata TV Worldwide / TNS Gallup
29. 5 348
5 789 6 091 6 335
6 825
7 378
Ep. 1 Ep. 2 Ep. 3 Ep. 4 Ep. 5 Ep. 6
Braccialetti Rossi (Pulseras Rojas)
(Italy – Rai 1)
Program’s performance vs. Prime time average
Season 1 (6 episodes), 26/01 – 02/03/2014
Market share% / Individuals 15-34
+2 million viewers between the first and the final episode
Program’s performance evolution
Season 1 (6 episodes) – Rat 000s- Individuals 4+
Coming soon:
19,2
13,0
Program(msh%)
Slotaverage(msh%)
PrimeTime
+50%
vs. slot average
Filmax International
Filmax InternationalSource: Eurodata TV Worldwide / Auditel / Nielsen TV Audience Measurement
30. Welcome To Sweden
(Sweden – TV4)
Program performance vs. prime time average
Season 1 (10 episodes), 21/03 – 14/05/2014
Market share% / Individuals 15-34
43,9
22,3
Program(msh%)
Slotaverage(msh%)
PrimeTime
x2
vs. slot
average
eOne Television
Source: Eurodata TV Worldwide / MMS Mediamätming
31. 24: Live Another Day
(France – Canal+, UK – Sky 1)
Program performance vs. late night average
Season premiere, 21/03 – 14/05/2014
Market share% / Individuals 4+
11,4
1,1
Program(msh%)
Slotaverage(msh%)
Latenight
16,1
0,8
Program(msh%)
Slotaverage(msh%)
Latenight
x10
vs. slot average
x20
vs. slot average
02:40
01:00
20th Century Fox
Source: Eurodata TV Worldwide / Mediamétrie / Mediamet / BARB / Kantar Media
