The document defines key terms for developing a theory of change including demographics and geographic scope to define the condition being addressed, activities to produce outputs, and short, intermediate, and long term outcomes leading to broader community impact. It also provides examples and guidance on defining outputs, outcomes, and activities in a measurable way.

1. Defining the Condition
• Demographics: Who you are affecting/influencing
• Geographic scope: Where those folks are
• Condition: What opportunity for improvement you
focus on
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2. Impact
• The community-level change that results, at least in part,
because of your efforts
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3. Types of Outcomes
• Initial: Change in awareness, attitude, knowledge or skill
• Intermediate: Change in behavior
• Longer-term: Change in condition
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4. All Outcomes in Two Parts
• Who or what changed? (Unit of Analysis)
• Measurable description of the change that occurred
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5. Defining Outputs
• Outputs are the evidence that you did something
• Outputs are things that can easily be counted
• Example: # of contacts, # of bags distributed, # of phone
call taken
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6. Defining Activities
• What you intend to do to create the outputs that lead to
the outcomes
• Examples: classes, building sidewalks, answering
phones, delivering services
Condition Activities Outputs Outcomes Impact
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