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BluetunA

(The Good, The Bad and The Ugly)
             Stephan Baumann, Arianna Bassoli,
                Björn Jung, Martin Wisniowski

  Competence Center Computational Culture - DFKI, Germany
    London School of Economics and Political Science, UK
          Academy of Media Arts (KHM), Germany
Coffee
     Events
    Concerts
       CDs
 Merchandising
    Fandom
     People
     Waiting
Being in transition
Artists
     l
  Music
     l
Music Lovers
Artists
      l
   Music
      l
Music Lovers
NO business model:

- Sharing of profiles of music taste
  (property of the music listeners)

  Free, opensource application
Free, spam-free matching service
   Free bandwidth = bluetooth
Mass penetration = mobile phones
Side remark: Why is it free?

No funding, no sponsors involved,
  interdisciplinary team effort!

  coding: Björn‘s diploma thesis
     social studies: Arianna
community building: Flo (Martin)
concept & evangelizing: Stephan
Support of cultural patterns:

Meet like-minded people in firstlife
         Talk about music
Share music (CC, private copies?)

            = Culture!
The target audience has limited budget!

                 Money
                 Time
           Slots of attention
         (Games, Web2.0, ...)
(1) Download application

          (2) Set up profile
           by ID3tags (automatic)
           by last.fm (connect)
           by offer&seek

          (3) Search for people nearby
           match of profiles

          (4) Limits :(
           server OR client mode
           8 connections in parallel

BluetunA-on-the-go
Profile: light
Profile: last.fm import
Critical MASS?
Do we live in a BluetunA-Universe already?
(1) Download application
         (2) Set up profile
          by ID3tags (automatic)
          by last.fm (background)
          by offer&seek
         (3) Search for people
          in a hotspot zone
          match of profiles
          buddylists
          bookmarks
          download
         (4) Benefit :)
          server AND client mode
          unlimited(?) connections

BluetunA-hotspot
BluetunA-Universe
ISP, Telcos, etc. ... Privacy?! „Ad/Spam“-free!




BluetunA-Universe
Artists
     l
  Music
     l
Music Lovers
CO-CREATION model

  1 Coffeeshop buys a server (hardware)
2 We give them BluetunA hotspot software
  3 They offer free BluetunA experience
     4 They attract more customers
    5 We attract more BluetunA users
        ...and at least some fame!
CO-CREATION model

           >>> More coffee
      >>> More talks about music
>>> Re-shaping social interaction patterns
          (not proven yet!!!)

       >>> ... increasing sales of
   concert tickets, CDs, merchandising
Competitor? NO!
love it (or hate it)
Ask us for your beta version!
 Help us! We need developers!

(Interactivity booth i15 at CHI07)


   http://bluetuna.opendfki.de
T-Shirts? Sorry, sold out ...
...but get your color and size online
            at our website!
http://bluetuna.opendfki.de

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BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly

  • 1. BluetunA (The Good, The Bad and The Ugly) Stephan Baumann, Arianna Bassoli, Björn Jung, Martin Wisniowski Competence Center Computational Culture - DFKI, Germany London School of Economics and Political Science, UK Academy of Media Arts (KHM), Germany
  • 2. Coffee Events Concerts CDs Merchandising Fandom People Waiting Being in transition
  • 3. Artists l Music l Music Lovers
  • 4.
  • 5.
  • 6.
  • 7. Artists l Music l Music Lovers
  • 8. NO business model: - Sharing of profiles of music taste (property of the music listeners) Free, opensource application Free, spam-free matching service Free bandwidth = bluetooth Mass penetration = mobile phones
  • 9. Side remark: Why is it free? No funding, no sponsors involved, interdisciplinary team effort! coding: Björn‘s diploma thesis social studies: Arianna community building: Flo (Martin) concept & evangelizing: Stephan
  • 10. Support of cultural patterns: Meet like-minded people in firstlife Talk about music Share music (CC, private copies?) = Culture!
  • 11. The target audience has limited budget! Money Time Slots of attention (Games, Web2.0, ...)
  • 12. (1) Download application (2) Set up profile by ID3tags (automatic) by last.fm (connect) by offer&seek (3) Search for people nearby match of profiles (4) Limits :( server OR client mode 8 connections in parallel BluetunA-on-the-go
  • 15.
  • 16. Critical MASS? Do we live in a BluetunA-Universe already?
  • 17. (1) Download application (2) Set up profile by ID3tags (automatic) by last.fm (background) by offer&seek (3) Search for people in a hotspot zone match of profiles buddylists bookmarks download (4) Benefit :) server AND client mode unlimited(?) connections BluetunA-hotspot
  • 18.
  • 20. ISP, Telcos, etc. ... Privacy?! „Ad/Spam“-free! BluetunA-Universe
  • 21. Artists l Music l Music Lovers
  • 22. CO-CREATION model 1 Coffeeshop buys a server (hardware) 2 We give them BluetunA hotspot software 3 They offer free BluetunA experience 4 They attract more customers 5 We attract more BluetunA users ...and at least some fame!
  • 23. CO-CREATION model >>> More coffee >>> More talks about music >>> Re-shaping social interaction patterns (not proven yet!!!) >>> ... increasing sales of concert tickets, CDs, merchandising
  • 25. love it (or hate it)
  • 26. Ask us for your beta version! Help us! We need developers! (Interactivity booth i15 at CHI07) http://bluetuna.opendfki.de
  • 28. ...but get your color and size online at our website!