business model, customer development, e245, engr245, lean launchpad, lean startup, stanford, startup, steve blank

1. Jisha Kambo
MBA1
Hustler
Nicole Orsak
BS MS&E
Designer
DY Yue
BS CS
Hacker
Erica Meehan
MBA1
Picker
Day 64Day 1
DaymakerSend delight today.
132 interviews
Doordash for everyday gifts
[New market]
“Thinking of you” gifting --
for the other 360 days.
[Resegmenting market]

2. VIDEO

3. Value Prop
We’re in it for the long-term!
DayMakers are a community
of people who co-create and
inspire gifting. Being a
DayMaker is a badge of
honor.
Team DayMaker works
hands-on with you to make it
happen.
Direct channels: Boldly-
branded web and mobile app,
SMS, influencers on social
media
Indirect Partner Channels:
Local merchants, online
retailers, gift sites & ads
DayMaker is an on-demand,
truly personalized, and
lower-cost gifting solution
that brings the delight back
into gifting.
We address current pain
points in the space:
Time: streamlining research
and selection with
community-sourced ideas
from local stores.
Delight: surprise and
excitement for recipient.
Price: accessible for all price
points.
Delivery: same-day
optionality w/o the hassle.
Personalization: give exactly
what you know will delight.
Customer Rel.
● Hyper-branded
platform
● Merchant
partnerships
● Delivery personnel
● Packaging
Key Partners
● Delivery personnel
● DayMaker
community
● Our army of
influencers
Key Suppliers
Packaging partners
Merchants, including:
● Bakeries
● Convenience stores
● Gift shops
● Boutiques
● Bodegas
● Restaurants
● Recruit cool kids
(influencers)
● Build a vibrant
community
● Craft relationships with
merchants
● Build tech platform
● Package (delightfully!)
● Deliver hassle-free
Key Partners
Primary costs come from:
● Technological setup for online platform
● Payment for delivery persons and fuel
● Marketing
● Packaging
● Delivery fee (hypothesis* between. $5-10)
● Commision from purchases
● Merchant tiered-marketing partnerships
DayMakers: Young
professionals with high
disposable income trying to
maintain meaningful
relationships against the
limitations of time, geography,
and soulless social platforms.
People who gift thoughtfully
and value personalized notes.
Love languages: gift-giving,
acts of service.
Merchants: Local shops
craving an expanded and
frequent customer base, and
tech/logistics solutions.
Key Activities
Key Resources
Customer Seg.
Channels
Revenue StreamsCost Structure
Daymaker

4. ● Delivery fee (hypothesis* between. $5-10)
● Commision from purchases
● Merchant tiered-marketing partnerships
Revenue Streams
We’re in it for the long-term!
DayMakers are a community
of people who co-create and
inspire gifting. Being a
DayMaker is a badge of
honor.
Team DayMaker works
hands-on with you to make it
happen.
Direct channels: Boldly-
branded web and mobile app,
SMS, influencers on social
media
Indirect Partner Channels:
Local merchants, online
retailers, gift sites & ads
DayMaker is an on-
demand, truly
personalized, and
lower-cost gifting
solution that brings the
delight back into gifting.
We address current
pain points in the space:
Time
Delight
Price
Delivery
Personalization
Customer Rel.
● Hyper-branded
platform
● Merchant
partnerships
● Delivery personnel
● Packaging
Key Partners
● Delivery personnel
● DayMaker
community
● Our army of
influencers
Key Suppliers
Packaging partners
Merchants, including:
● Bakeries
● Convenience stores
● Gift shops
● Boutiques
● Bodegas
● Restaurants
● Recruit cool kids
(influencers)
● Build a vibrant
community
● Craft relationships with
merchants
● Build tech platform
● Package (delightfully!)
● Deliver hassle-free
Key Partners
Primary costs come from:
● Technological setup for online platform
● Payment for delivery persons and fuel
● Marketing
● Packaging
DayMakers: Young
professionals with high
disposable income trying to
maintain meaningful
relationships against the
limitations of time,
geography, and soulless
social platforms. People who
gift thoughtfully and value
personalized notes. Love
languages: gift-giving, acts of
service.
Merchants: Local shops
craving an expanded and
frequent customer base, and
tech/logistics solutions.
Key Activities
Key Resources
Value Prop Customer Seg.
Channels
Cost Structure
1
2
3
4
5

5. We’re in it for the long-term!
DayMakers are a community
of people who co-create and
inspire gifting. Being a
DayMaker is a badge of
honor.
Team DayMaker works
hands-on with you to make it
happen.
Direct channels: Boldly-
branded web and mobile app,
SMS, influencers on social
media
Indirect Partner Channels:
Local merchants, online
retailers, gift sites & ads
DayMaker is an on-demand,
truly personalized, and
lower-cost gifting solution
that brings the delight back
into gifting.
We address current pain
points in the space:
Time: streamlining research
and selection with
community-sourced ideas
from local stores.
Delight: surprise and
excitement for recipient.
Price: accessible for all price
points.
Delivery: same-day
optionality w/o the hassle.
Personalization: give exactly
what you know will delight.
Customer Rel.
● Hyper-branded
platform
● Merchant
partnerships
● Delivery personnel
● Packaging
Key Partners
● Delivery personnel
● DayMaker
community
● Our army of
influencers
Key Suppliers
Packaging partners
Merchants, including:
● Bakeries
● Convenience stores
● Gift shops
● Boutiques
● Bodegas
● Restaurants
● Recruit cool kids
(influencers)
● Build a vibrant
community
● Craft relationships with
merchants
● Build tech platform
● Package (delightfully!)
● Deliver hassle-free
Key Partners
Primary costs come from:
● Technological setup for online platform
● Payment for delivery persons and fuel
● Marketing
● Packaging
● Delivery fee (hypothesis* between. $5-10)
● Commision from purchases
● Merchant tiered-marketing partnerships
DayMakers: Young
professionals with high
disposable income …
Key Activities
Key Resources
Value Prop Customer Seg.
Channels
Revenue StreamsCost Structure
Super specific!

6. 1
2
3
4
5
6
7
8
Viability
9
Feasibility
Desirability
Our Journey
10

7. 1
2
3
4
5
6
7
8
Viability
9
Feasibility
Desirability
Let’s Begin!
10

8. Gifts are difficult to find01.
Often not personalized02.
Options are expensive03.
Delivery time lags04.
Hard to surprise05.
Pain-points make gift-giving a burden
“When I look online, I find one thing
that’s perfect but I don’t like the rest
of the package / basket.”
~Kaely, 25

9. Confirmed Millennials
Already Send
”Thinking of You“ Gifts
55%of millennials
interviewed already engage in
serendipitous day-making.
Week 2
“What I end up doing is I Venmo
somebody –– usually like $5, coffee for a
bad day. I’ve done this a few times.”
~Kaely, 26

10. Strong CTR on Ad Test
Supports Interest
6%
conversion to
landing page
MVP 1

11. First Daymaker Order From Kansas
Uh Oh...
… “Where is Kansas?”

12. 1
2
3
4
5
6
7
8
Viability
9
Feasibility
Desirability
Chapter 2: Feasibility
10
✓
Will they pay?
Can we execute?
Our “Pop-Up Phase”

13. vs. 3 benchmark
GSB Coupa
vs. 3 benchmark
Town & Country
vs. 3 benchmark
Green Lib Coupa
010 5
They Will Pay! But In-The-Moment Need is Critical
Orders Orders Orders

14. Your Title Here
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consectetur adipiscing elit. Cras
nunc mi, sollicitudin quis ipsum
a, mollis mollis tortor.
99%
Attempted to be a Delivery Service
While Car-Less Students:
Don’t Try this at Home, Kids

15. Photographing
inventory is hard
(but worth it)
Reach-out message
to recipient should
not include links
(looks spammy)
Packaging must be
easily assembled
(and readily
available!)
Learned
Feasibility of
Logistics
We were underprepared...

16. We’re in it for the long-term!
DayMakers are a community
of people who co-create and
inspire gifting. Being a
DayMaker is a badge of
honor.
Team DayMaker works
hands-on with you to make it
happen.
Direct channels: Boldly-
branded web and mobile app,
SMS, influencers on social
media
Indirect Partner Channels:
Local merchants, online
retailers, gift sites & ads
DayMaker is an on-demand,
truly personalized, and
lower-cost gifting solution
that brings the delight back
into gifting.
We address current pain
points in the space:
Time: streamlining research
and selection with
community-sourced ideas
from local stores.
Delight: surprise and
excitement for recipient.
Price: accessible for all price
points.
Delivery: same-day
optionality w/o the hassle.
Personalization: give exactly
what you know will delight.
Customer Rel.
Key Partners
● Delivery personnel
● DayMaker
community
● Our army of
influencers
Key Suppliers
Packaging partners
Merchants, including:
● Bakeries
● Convenience stores
● Gift shops
● Boutiques
● Bodegas
● Restaurants
…
● Package
(simply!)
● Deliver hassle-
free
Key Partners
Primary costs come from:
● Technological setup for online platform
● Payment for delivery persons and fuel
● Marketing
● Packaging
● Delivery fee (hypothesis* between. $5-10)
● Commision from purchases
● Merchant tiered-marketing partnerships
DayMakers: Young
professionals with high
disposable income
trying to maintain
meaningful
relationships against
the limitations of time,
geography, and soulless
social platforms. People
who gift thoughtfully
and value personalized
notes. Love languages:
gift-giving, acts of
service.
Merchants: Local shops
craving an expanded
and frequent customer
base, and tech/logistics
solutions.
Key Activities Value Prop Customer Seg.
Channels
Revenue StreamsCost Structure
Way harder
than we
thought!

17. 1
2
3
4
5
6
7
8
Viability
9
Feasibility
Desirability
Chapter 3: Viability
10✓
What is the most
motivating value prop?
What will make the
business viable?
Taking a Step Back...
✓

18. Annoyingly, Everyone Finds Different Value
in Daymaker
Subscription
Service
“I want to show my love; I want
to do these things, but I may
forget about it!”
~Nate, 31
I usually start with florist
websites but everything is so
expensive so I don’t buy
~Iva, 27
MEN
MILLENNIAL
WOMEN
AGE 35+
WOMEN
Curated
Options
Same-day
Delivery
Range of gift
price points
“Thinking of
You” Gifts

19. Our Attempt to Simplify Value Prop Led to More Questions
Than Answers...
A: Same Day
B: Gift
Curation
C: “Thinking
of You”
Occasions
0.77%
MVP3: Targeted ABC Test
0 orders0.40%
1.60%
Ad Clicks

20. And We Didn’t See a Road to Profitability With Our
Current Model...
30% gross
margin
Losing
money on
every order
delivered
Long
delivery
times (1.5
hrs for $12
delivery)Low average
order size
($15)

21. A Bit of a
Dumpster
Fire, No?

22. Decide what you WANT to work
on!
Path Forward:
Simplify Value Prop & Revenue Model
Pick one value prop and focus!
Let’s run the numbers.

23. Value Prop
Team Daymaker works
hands-on with you to make it
happen.
Daymakers are a community
of people who co-create and
inspire gifting.
Direct channels: Boldly-
branded web and mobile app,
SMS, influencers on social
media
Indirect Partner Channels:
Local merchants, online
retailers, gift sites & ads
Support loved ones in
times of need with a
small, delightful
surprise.
Customer Rel.
● Hyper-branded
platform
● Merchant
partnerships
● Delivery personnel
● Packaging
Key Partners
● Delivery Service
● Influencers
● DayMaker
community
Key Suppliers
Packaging partners
Merchants, including:
● Bakeries
● Convenience stores
/ Grocery
● Boutiques
● Restaurants
● Recruit influencers
● Build a vibrant
community
● Craft relationships with
merchants
● Source vendors
● Build tech platform
● Package (delightfully!)
● Deliver hassle-free
Key Partners
Primary costs come from:
...
● Packaging ($0.75 or less)
● Small space to hold inventory
● $25 total gift price means approx $14
revenue/order
● Delivery fee 6$ (hypothesis* between. $5-10)
...
Users (Daymakers):
Millenial and Gen Z (skew
female) in Palo Alto who are
thoughtful friends and/or in
long-dist. relationships.
Recipients (Daymakees)
Merchants: local shops, small
boutiques, bakeries.
Key Activities
Key Resources
Customer Seg.
Channels
Revenue StreamsCost Structure
Simplified Value Prop
Daymaker
✓

24. DaymakerSend delight today.
“Thinking of you” gifting --
for the other 360 days.

25. 1
2
3
4
5
6
7
8
Viability
9
Feasibility
Desirability
10
Will they pay?
Can we execute?
At the End of Our Journey

26. Thank You to Our Superhero Teaching Team

27. Our Fabulous Army of Mentors
Siqi MouTina Sharkey Andy Phillipps
& sweet new Maxwell!

28. And To Everyone Who Inputted Along the Way
+ MANY more...

29. That’s All,
Folks!
Daymaker