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Graphene frontiers lecture 5 cust relationships
1. Graphene Frontiers
• Zhengtang Tom Luo: EL
• A.T. Charlie Johnson: PI
• Mike Patterson: Mentor
• The subject of the 2010 Nobel Prize in Physics, graphene is believed to be
the strongest and most conductive material ever measured
• Graphene Frontiers is working to scale and commercialize a patent
pending production process for manufacturing graphene that produces a
higher quality material at a lower cost than other known methods
2. Graphene Frontiers Business Model Canvas – PRIOR VERSION (10.18)
Scale up
Equipment Mfg Low Cost Education Thermal Mgmt
Solutions
Customization
Service/Maint.
Universities Higher Quality Transparent
Collaborative R Conduct.
Production &D (Touch)
Downstream Large Area
fabrication Membrane
companies switches
“Industrializable”
IP License Replace ITO
CVD Equipment Direct Sales
Facilities/Lab Chem/Bio
Sensor
License/Royalty
Capital equipment Personnel Intermediate
product
Material Sales
Direct Sales/Travel Lab space
4. Graphene Frontiers Business Model Canvas “A”
Research Education
Groups Atomically Thin
and Robust Electron
Customization Collaborative Microscopists
R&D (TEM Grid
TEM Higher Quality
Process Supporting Film)
Equipment
Optimization Publications
Mfg.
Large Area
IP Distributor
CVD Equipment
Facilities/Lab
Sell to Channel Margin
Capital Equipment Personnel Distributor Share
Lab Space
5. Graphene Frontiers Business Model Canvas “B”
Scale up
Equipment Foldable / Education Flexible
Mfg Bendable Transparent
Customization
Service/Maint. Conductor
Universities Higher Quality Collaborative
R&D
Downstream Large Area
Fabrication
Companies
“Industrializable”
IP License
Low Cost
CVD Equipment
Facilities/Lab
Intermediate License/Royalty
Capital Equipment Personnel product
Direct Sales/Travel Lab space
6. What We Did: 8 F2F/Phone Discussions
• Mike Knox, CEO of XG Sciences
• Zach Kaplan, CEO of Inventables --- (via John Burke)
• Nick Briggs, Sales, Pannam Imaging
• John, Technician at Evaporated Coatings
• Young-jin Choi, of 3M New Ventures
• Bob Montano - marketing, business Won - process engineer , Jim –
president Nelson-Miller
• Yanli Zhang, Display technologist at Intel Corporation
• Gene Rodek, Andy Blackwood, Vice president at SPI.
7. What We’ve Learned
• TEM grids are viable, near term but small market
– Must rely on distribution channel, e.g. SPI Supplies
– We think we can produce for pennies and sell for $50, but is it worth it?
• Volume projections are key… $500k or $5M revenue? Big difference…
• For touch screen, focus more on flexible/foldable displays.
– Must partner with OEMs or subcomponent manufacturers
• Limited traction with sensors, but huge long-term market potential
– Fragemented segments, each application requires custom development
• Thermal management still viable, but not enough data…
8. Our Plan for Next Week
• More conversations focusing on flexible transparent conductive
electrode (better niche for entry—ITO not viable here)
• Prepare samples and send out for testing and follow up
• Cost estimate and market sizing (both TEM grids and flexible
transparent electrode)