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WHAT WE LEARNED KRAVE vs. Krave Jerky lessons learned

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WHAT WE LEARNED
KRAVE vs. Competition
 Fitness Enthusiasts
 Healthy Snackers, Foodies
 Targeted to Men and Women
 All Natural Ingredients
 Gourmet / Premium / Modern Image
 US Sourced Meat
 Higher Quality Meat Cuts
 50% Less Salt and Fat
 Moist and Tender Texture
 Grocery and Specialty Channel Focus
 Manufacturers vs. Marketers
> Jerky = Waste Reducer / Capacity Filler
> All Similar Offerings – Compete on Price
 All Targeted to Men
 Artificial Ingredients
 “Gut-Stuffer” / Traditional Image
 South American Sourced Meat
 Unknown Quality of Meat Cut
 High Fat / Sodium Content
 Dry and Tough Texture
 Limited and Conventional Flavors

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