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Key Partners -Transactions: Paypal, Visa, Krave Jerky lessons learned

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Key Partners
-Transactions: Paypal, Visa, Mastercard
-Channel to Consumer: HSN, Safeway,
Flash sale sites (Woot, Joss & Main, Fab)
-Public Relations Firm - Glodow Nead
Key Activities
-New distribution channels
-In-store demos
-Formal customer support
service
Value Prop
-Unique package
-Quality of meat
-Health benefits of jerky
-Snack taste
Cust. Relations
-Branding
-Customer education
-In-store demo
-Frequent buyer program
Cust. Segments
- Athletes
- Gourmet food enthusiasts
- Purposeful eaters
- Vegetarian Jerky
- Female segment
Key Resources
- Jon Sebastiani
- Direct to store delivery
- National distribution
Channels
-Direct to consumer – web
-Vending machines
-Specialty stores (Cost Plus)
-Supermarkets
-Krave Jerky Stores
KRAVE CANVAS SUMMARY WEEK 1
Cost Structure
-Slotting Fees
-Temporary price reduction,
Scan based discount
-In-store demo
-$19m target market
Revenue Stream
-$5.95

Publié dans : Formation
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