The document summarizes a presentation on digital health value propositions. It discusses how digital health can help address rising healthcare costs, defines digital health as software combined with healthcare, and notes the venture potential of fast failure, low capital needs, and scalability alongside regulatory challenges. Key customers for digital health include consumers, employers, insurers and government, providers, and medical producers. The presentation emphasizes testing value propositions with minimum viable products and customer interviews to determine product-market fit within 10-20 weeks.
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UCSF Life Sciences Week 1 digital health - Value Proposition
1. Value Propositions
Lean Launchpad: Digital Health
UCSF Entrepreneurship Center
October 1, 2013
Abhas Gupta, MD
Mohr Davidow Ventures
@abhasguptamd
2. HC Costs are a BFD
“Healthcare costs will be the preeminent
social and political issue of the next decade”
3. What is Digital Health?
Software
Healthcare
+/- Consumers
Venture Profile:
Fast to fail, low capital intensity,
highly scalable, +/- regulatory burden
12. Providers
What is their business model?
Fee-for-Service
At-Risk
!
!
Reimbursement
Productivity
...
Retention
Cost Reduction
(Outcomes,Technology)
In-Network
Productivity
13. Insurers + Government
Core Business
!
Productivity
Provider Offerings
Acquisition/Retention
Risk Analytics
Compliance
!
As Fiscal
Intermediaries:
Consumers
(Self-Insured) Employers
14. Producers
Pharma, Medical Devices, Cloud-based EMRs
Increase Sales of
Existing Business
Enter New Lines of
Business
Cost & Risk
Reduction
Core functions -> Enterprise SaaS opportunities
16. This Week’s BIG IDEA
Strength of
Value Proposition
is proportional to
Pricing!
ROI > Outcomes > Access > Convenience
17. Looking Ahead
Product & MVPs:
10-20 interviews with
key customers/users
!
Efficiently Sample
Customers:
Start with breadth,
transition to depth
!
In 2 weeks, you should
have Product/Market Fit
down cold!
This
Week
Next
Week