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Networking<br />Sandy Blanquera<br />Social Boomerang<br />

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Agenda<br />What is Networking?<br />Multiple Ways to Connect<br />Your Networking Score<br />10 Networking Myths<br />Requirements for Networking<br />Assessing Your Own Network<br />It’s a Process<br />

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What is networking?<br />Interacting socially for the purpose of getting connections or personal advancement.<br />Creating a group of interconnected people<br />Creating and maintaining a directory or database of people<br />

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What is social networking?<br />Generating content for the purpose of connecting with others or being social.<br />Building communities of people who share similar interests or activities, or who want to explore similar interests or activities.<br />Can network in person, or virtually.<br />

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Ways to connect via networking<br />

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<ul><li>Email

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Phone call

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Meet in person

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Talk to individual at a networking event

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Connect to the individual on a social site.</li></ul>One-to-one<br />

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<ul><li>Email to a distribution

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Conference call

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Meet in person

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Group conversation at networking event

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Connecting to a group on a social site.</li></ul>One-to-many<br />

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<ul><li>Newsletter

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Webinar

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Speaker

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Speaking to the crowd on twitter

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Comment to a community</li></ul>One-to-All<br />

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10 Networking Myths<br />~ Adapted from Make Your Contacts Count by Anne Baber & Lynne Waymon<br />

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Everyone who needs to know about your work already does.<br />Does that include future bosses and clients?<br />I shouldn’t have to network;my work speaks for itself<br />

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There is no such thing as fast food networking<br />I networked last week and it didn’t work<br />

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You never outgrow the need to network<br />You never know when you will need a new job, a new client or a new contact<br />Junior people need networking, not me<br />

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It shouldn’t be about arm twisting or selling…<br />It should be about building relationships<br />Networking = Manipulation<br />

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Are you moving away from conversations that are not meaningful?<br />Are you infusing interesting discussion points?<br />Networking is just schmoozing, boring and uncomfortable<br />

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It’s best to network before, during and after a job search and hire.<br />I don’t need to network I don’t need a job<br />

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Hard to believe you haven’t experienced some magic from networking.<br />People provide access to vital information, news, resources, activity.<br />A single conversation could change your life.<br />Networking has never done a thing for my career<br />

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Nearly 95% of people throw business cards in the trash within 24 hours.<br />It’s like throwing money away.<br />Networking is just about handing out a business card<br />

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Only 10% of the population naturally engages in conversation.<br />The rest of us can use a method or process to make it successful.<br />I don’t have the gift of gabso I won’t be good at networking<br />

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85% of people who network have no goal, strategy or idea of what they want to achieve.<br />Goals are key to success.<br />Networking is a waste of time<br />

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Losing out on job possibilities <br />Losing out on meeting people who could impact your life<br />Losing out on business or a sale<br />It becomes a challenge, if not impossible to become an expert<br />You won’t build a brand<br />What are the implications if you don’t network?<br />

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The Answer is…always “networking”.<br />

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How job seekers find jobs… networking!<br />Executive Office of Labor and Workforce Development (EOLWD) <br />

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Being strategic <br />Being prepared<br />Understanding your skills and developing them<br />Physically meeting people<br />Understanding and using resources<br />Achieving results<br />Follow-through<br />A system for storing/retrieving networking data<br />Networking requires…<br />

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Being Strategic<br />

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Being Strategic<br />Determine what your networking goal is<br />Get a job<br />Meet people in a particular industry or field<br />Meet people at a particular company<br />Decide how many people you need to meet and how often<br />Write your goals down and measure your performance against goals<br />Re-evaluate<br />

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Being Strategic<br />Examples for setting networking goals:<br />1-2 x per month attend professional organizations<br />1-2 x per week go to group events<br />1-2 x meet people in a certain job or position<br />Daily or 1 x per week put contacts in your address book<br />1-2 x per week get referrals of who to connect to<br />If seeking a job, your networking goals should be more aggressive<br />

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Being Prepared<br />

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Being Prepared<br />Assess your strengths and weaknesses<br />Create a stellar resume<br />Have business cards made<br />Create an elevator pitch<br />Find a way for people to remember your name<br />Update social networking profiles<br />

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Skills<br />

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Skills - Understand & Develop<br />Understanding networking etiquette<br />Know how to open a conversation<br />Practice your elevator pitch<br />Talk less than 50% of the time<br />Have a catchy way people remember your name<br />Don’t force a relationship – ask for their card<br />

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Skills – Understand & Develop<br />Understand your own comfort zone and work it out<br />Be open-minded<br />Practice stories<br />Get comfortable saying what you want or need from people<br />Make it important to care about people’s names<br />Can politely move on from people<br />

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Skills – Understand & Develop<br />Target contacts - review meetup sites for list of who is coming <br />Review contact info before meeting people<br />Determine how to enhance or repair existing relationships too<br />Ask the question, “how can I help you?”<br />

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Meeting People<br />

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Meeting People <br />You can’t network unless you pick up the phone to set something up<br />Go to places where people are<br />Get engaged in social networking sites<br />You must physically leave the house for “real networking”!<br />You need constant engagement for “virtual networking””<br />

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Resources<br />

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Professional organizations<br />Tech Columbus, JAVA, HRACO, NAWBO<br />Chambers<br />Groups<br />AWIB, TechLife, Big Fish, Positive Connections, referral groups<br />Meetups<br />Social, hobby, interest<br />Friends, Family, other business contacts<br />Linkedin, Twitter, Facebook<br />Resources – Understand & Use<br />

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Achieving Results<br />

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Achieving Results<br />You can name 3 pieces of information you have learned after an event<br />You can cite examples of how your networking is paying off<br />You can state how your activities are affecting your career<br />You can describe resources and assistance you gain from networking<br />Your key contacts can vividly talk about you, what you do and how you do it<br />You can meet 12 new people at each event<br />

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Follow Through<br />

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Follow Through<br />Add business cards to your database<br />Add them to Linkedin, Facebook, address book<br />Add comments about how you met and any important information<br />Follow-up on promises you made during the conversation<br />Re-connect with people who add value to your networking goals<br />Stay in touch regularly through various channels<br />

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System for Data<br />

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System for Data<br />Outlook<br />Other mail systems also have address books – gmail, hotmail<br />Contact management systems<br />Batch cards and do once a week<br />Use information several times a year to send mass updates, emails<br />Review address book regularly to re-connect<br />

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Elevator Speech<br />90% of people tell their title or job<br />Tell what you want people to remember about a talent or skill<br />Give a short example showing how you do that well<br />Don’t use your title in speech<br />Think about three things you want people to know about the brand YOU.<br />

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Assessing your current network<br />

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Relationship Types<br />Ooops – may never see again or may not fit your goal<br />Acquaintances – people you meet through other contacts, but don’t yet have anything in common<br />Associates – people you share some type of membership with<br />Engagers – people you exchange information and resources with actively<br />Advocates – people who send you opportunities, talk about you, promote you<br />Allies – people who are invested in you, your business, your success. Can provide you feedback, compassion, celeberatewith you<br />* from Make Your Contacts Count<br />

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Exercise<br />List 5 people<br />Identify which group they fit into<br />Think about how to move them to another relationship type<br />

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Smile, shake hands confidently and introduce yourself clearly<br />Be more interested than interesting<br />Remember to use people's names<br />Ask for other’s contact details/business cards before offering yours<br />Create your elevator pitch and practice it<br />Ask open questions. Give people a chance to talk about themselves<br />Don't sell yourself or your business. Build the relationship. Create trust<br />Concentrate on adding value to others rather on how they can be valuable to you<br />Offer help and ask for it when needed<br />Be open minded, talk to many, reap the rewards<br />Networking is a Process<br />

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Summary<br />Understand your networking skills.<br />Understand your current network.<br />Commit to improve your networking skills and network.<br />Set goals. <br />Do the work.<br />Measure performance.<br />

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Questions?<br />

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Sandy Blanquera<br />CEO & Founder<br />Social Boomerang<br />7003 Post Road<br />Suite 418<br />Dublin, OH 43016<br />http://socialboomerang.com<br />Contact me<br />