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Cannes lions 2019
- 1. PILLS FROM THE 2019 FESTIVAL
- 2. STAND UP OR DIE
- 3. #NOKIDSINCAGES Badger & Winters NIKE CHURCH TONY’S CHOCOCOLONELY – Slavery-free
- 4. IKEA and McCann Tel Aviv took a Grand Prix for Health and Wellness for its 'ThisAbles,' a line of adaptive add-ons and attachments created using a 3D printer. The product line transforms its furniture into accessible furniture for people with disabilities. Eldar Yusupov, 32, a copywriter for McCann Tel Aviv who has cerebral palsy, founded the line. 'We have to broaden our definition of what makes the world better.’ Ari Weiss Chief Creative Officer, DDB, North America, and Jury President, after awarding Burger King Detour a Grand Prix 'Brands without a purpose will have no long-term future with Unilever.’ Alan Jope CEO, Unilever FOR YOUR CONSIDERATION Purpose works when it is a core value of your brand. Purpose and authenticity go hand-in-hand.
- 5. DARE TO BE HUMAN
- 11. MAKE A MARKET
- 15. COMPANIES WIN AWARDS DURING ‘HIGH’ MARKET
- 16. USE CREATIVITY TO DRIVE GROWTH
- 17. DIVERSITY IS HERE TO STAY
- 18. INCLUSIVITY IS A GAME CHANGER
- 19. START TELLING A STORY.
- 20. BE A JOURNALIST, NOT AN ADVERTISER
- 21. PEOPLE IS PAYING NOT SEE ADS
- 23. MOMENTUM, GROWTH, CUSTOMER. STOP TALKING ABOUT ‘BRAND’
- 24. MEDIA, ADV, CREATIVE. CREATE A TEAM THAT INCLUDE THEM ALL
- 25. THE ONLY PEOPLE THINKING ABOUT BRAND 24/7 ARE US
- 27. DATA HAS THE POWER TO SUPERCHARGE CREATIVITY
- 28. MARKETING IS ABOUT BALANCING THE SHORT TERM WHILE GAMBLING WITH THE LONG
- 29. WE DON’T EXPERIMENT WHAT WE CAN’T MESAURE
- 30. BE BRAVE AND DO THINGS THAT SCARY YOU!
- 31. CSR IS BECOMING PART OF THE MARKETING
- 32. BUT IT ALL WILL COME DOWN TO CORPORATE MISSION AND BELIEFS
- 33. THE IDEA DRIVES THE MEDIA
- 34. CUSTOMER EXPERIENCE COMES AFTER EMPLOYEE EXPERIENCE
- 35. START MAKING ADS FOR THE PEOPLE, DON’T BE A GORILLA
- 36. BRANDS CAN (MUST?) TAKE A SIDE
- 37. WE CAN PREDICT HOW PEOPLE WILL REACT TO A POLARIZING CAMPAIGN
- 39. ‘WHY YOU WANT TO BE RELEVANT?’
- 40. ADV EVERY YEAR: 4% POSITIVELY 7% NEGATIVELY
- 41. CREATIVITY IS RESPONSABILE FOR TWO THIRDS OF THE SALES LIFT OF AN ADV
- 42. BRING THE TEAMS TOGETHER, BECAUSE…
- 43. THE CREATIVE ORCHESTRA JUST BIGGER (AND FUNNIER)
- 44. THE POWER OF WTF
- 48. WHAT’S THE SOUND OF YOUR BRAND?
- 50. HOW DO YOU TRANSFORM A COMPANY?
- 51. WE NEED MORE CURIOSITY, DISRUPTION & EXPERIMENTATION
- 53. TRANSFORMATION REQUIRES GIVING PEOPLE WHAT THEY WANT
- 55. BE BIG, ACT SMALL DO MORE, WITH LESS SHORT & LONG TERM
- 56. OR… FLYNG THE PLANE WHILE REBUILDING IT
- 57. CREATE A SAFE HAVEN FOR CREATIVITY3
- 58. GIVE PEOPLE SPACE TO EXPLORE, INNOVATE & LEARN
- 59. GO BIG OR GO HOME WITH YOUR EXPERIMENTS
- 60. GOOD FOR THE BRAND, GOOD FOR THE BUSINESS
- 61. THE ADV NOISE IS ONLY GOING TO INCREASE
- 62. PEOPLE WON’T PAY ATTENTION TO US, IF WE DON’T PAY ATTENTION TO THEM
- 65. MACRO DATA >> MICRO DATA FOCUS GROUPS >> ONLINE COMMUNITIES SLOW PROCESS >> NEWSROOM
- 71. GIVE THEM WHAT THEY WANT
- 75. SHOW THEM YOU CARE
- 78. ADV IS A MATTER OF EFFECTIVENESS
- 79. 100 METERS SCROLLED ON FACEBOOK A DAY
- 80. LEARN FROM PRINT
- 95. THINK A SHORT VIDEO AS A POSTER THAT MOVES
- 96. VIDEO: https://bit.ly/2XQhogG VIDEO: https://bit.ly/2XyXzeg VIDEO: https://bit.ly/2S6sysj
- 97. IDEAS ARE LIKE FISH YOU CAN’T MAKE ONE YOU CAN ONLY CATCH IT
- 98. 77% OF BRANDS COULD DISAPPEAR WITH NO ONE CARING
- 99. YOU CAN’T FORCE CREATIVE DOWN CUSTOMERS’ THROATS
- 100. LISTEN WELL BEFORE STARTING A CONVERSATION
- 101. 75% CONSUMERS EXPECT BRANDS TO CONTRIBUTE TO THEIR QUALITY OF LIFE
- 102. 91% MILLENIALS SWITCH BRANDS BASED ON SOCIAL ISSUES
- 103. 6 IN 10 DON’T TRUST A BRAND UNTIL THEY SEE PROOF OF ITS PROMISES
- 105. BEWARE THAT ACTIVISM ISN’T OPPORTUNISM
- 106. 80% OF COMPANIES FEEL THEY PROVIDE ‘SUPER EXPERIENCE’…
- 107. … ONLY 8% OF CONSUMERS AGREE
- 108. MOST OF THE CONSUMER’S DAY IS NOT SPENT CONSUMING, IT’S SPENT LIVING
- 109. MORE DATA WILL NOT SAVE US
- 110. SOUND IS THE NEW SCREEN
- 111. PLAY IN THE JUNGLE, NOT IN THE ZOOO
- 112. CREATIVE EXPERIENCE IS THE NEW CX
- 113. SHIFT FROM TECH TO CREATIVITY
- 115. MOST OF US THINK OF OURSELVES AS THINKING CREATURE THAT FEEL…
- 116. … BUT WE ARE ACTUALLY FEELING CREATURES THAT THINK
- 117. REGARDLESS OF FORM OR FUNCTION, WHAT MAKES GOOD STORYTELLING?
- 118. START WITH A PURPOSE, A BRAND PERSPECTIVE
- 119. IT NEEDS TO KNOW ABOUT ME
- 120. IT NEEDS TO EXCITE ME
- 121. VISUAL, YES, BUT NOT ONLY. MULTI-SENSOR!
- 122. ‘HOW IT FEELS TO HOLD GOOGLE IN YOUR HAND?’
- 123. EVERYBODY IN
- 125. CONSUMERS CAN SMELL OUR BULLS**T
- 126. IN TRUST WE TRUST
- 127. REACH IS BULLS**T