With Dukky as their secret sauce, Designer Social, has run multiple campaigns over the past year to engage, motivate and incentivize their customers. This case study shows their most recent cross-channel marketing strategy and results.

1. Your
Marketing
Strategy
a cross-channel marketing case study

2. HELLO
my name is
“The one stop shop for the fashion and accessory-obsessed. Your
very own marketplace and forum to see and shop the best designers
of the season, and sell the stuff that no longer suits your style.”

3. Like many web-based companies, Designer Social
depends on their marketing to establish and grow
their customer database as well as serve as the
primary means of interaction with their customer.
“Your customers and prospects move from channel to channel when
interacting with you, and so must your marketing efforts”
- AMA*
* American Marketing Association, http://www.marketingpower.com/ResourceLibrary/Pages/Webcasts/
Making_the_Move_to_Interactive_Cross_channel_Marketing_051911.aspx

4. the strategy:
Utilizing a cross-channel marketing strategy,
Designer Social launched a sweepstakes campaign
featuring a Dukky microsite as the portal to engage,
motivate and incentivize their customers.

5. the strategy:
Customers were directed to www.dsocialpromo.com
from multiple marketing mediums to enter for a
chance to win a vintage Chanel handbag.
the channels:
Company
Company
Company
Company
website
facebook
twitter
blog

6. the wishlist:
☐
engage current customers
☐ leverage current customers to grow database
☐ increase “likes” to company Facebook pages

7. the campaign site:
Customers walked through a quick four step
process to enter the sweepstakes including:
1. Inputting customer data
2. Answering poll questions
3. Sharing the sweepstakes with friends
4. Likeing Designer Social’s Facebook page *not required for eligibility

8. the share:
Customers were given the opportunity to share the
sweepstakes with friends across 330+ social
networks.

9. the response:
During the first 3 weeks of the campaign over 15,000
responders came into the microsite.
19.09% of response came from the marketing strategy
81.91% of response came from social sharing
Overall, 12,725 responders came in to the microsite through
social shares alone to enter the sweepstakes..

10. the power of the share:
• From 607 shares on Facebook an additional 10,710 users
responded - a 1:17 response rate.
• Of the 2,870 users who shared, 285 users (or 10%) carried
influence within their social networks.
• The average user who shared brought in an additional 6
peers into the campaign.
• The top influencer, an affiliate online fashion magazine,
was responsible for over 500 entries into the system.

11. facebook page likes:
During the three week campaign,
Designer Social increased their
Facebook fan page followers with over
1,000 new likes.

12. the end result:
Designer Social’s cross channel marketing campaign reached customers
from various entry points driving them to one location, their campaign
microsite.
The interactive and motivating user experience resulted in
 An engaging experience for current customers
 Growth to their customer database through
social sharing & marketing ads
 1,000 new likes to their Facebook business page

13. Dukky
For more information about adding
Dukky to your next cross-channel
marketing strategy
Email: sales@dukky.com